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BetMakers Upgrades and Extends William Hill Contract

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BetMakers Technology Group has announced that Global Betting Services (BetMakers), a wholly-owned subsidiary of the Company, has extended and upgraded its commercial agreement with the William Hill Group.

BetMakers has signed as the preferred distribution partner and will continue to provide William Hill Group with existing wagering technology services, including Pricing and Trading solutions, and also provide additional access to its expanded racing products until 31 December 2022.

“Over the past two years we have made enormous strides in diversifying our racing content to include products from all over the globe, which was one of our key strategic ambitions. This success could not have happened without the excellent collaboration of William Hill Group Trading and BetMakers, who offer an incredible wealth of experience in International racing. This transition has seen William Hill increase its racing content significantly,” William Hill Director of Racing Mark Howarth said.

“This a significant and positive endorsement of the BetMakers business and we are delighted to be working with the William Hill Group, which as one of the world’s largest sports-betting and gaming companies has been one of BetMakers’ foundation clients outside of Australia. The extension and upgrading of BetMakers’ racing services and solutions to William Hill at an international level comes during a challenging time for wagering operators with the suspension of many sports globally,” Todd Buckingham, CEO of BetMakers Technology Group, said.

“BetMakers is buoyed by the support of our International and Australian customers as demand remains strong for racing products and services, which has seen our teams working overtime to continue to deliver racing from around the world to our extensive customer base,” Todd Buckingham added.

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Carl Gatt Baldacchino Head of Account Management SlotMatrix

SlotMatrix crowns the reels with Gold Pigger 2 Royal Snouts release

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SlotMatrix, the world’s largest casino content aggregator, invites players to step into the Royal palace of popular characters Richie and Peggy in Gold Pigger 2 Royal Snouts.
This is the latest chapter in the beloved Gold Pigger series, packed with even more riches, jackpots, and piggy-powered fun.
Set in a golden Kingdom ruled by regal pigs, Gold Pigger 2 Royal Snouts combines vibrant visuals and dynamic mechanics for a lavish slots experience. Players can win up to 5,000x their bet through a series of exciting features, jackpots, and bonuses.
The Coin Collect & Royal Respin Levy gathers all cash symbols on the reels and multiplies them by the active Coin Collect Multiplier, which can rise up to 10x. Landing three Bonus symbols triggers either the Regal Bacon Treasury or Wild Piggies Bonus, which awards 8 Free Spins with Sticky Wilds, plus two extra spins for every reel that locks its first Wild.
Exclusively available through SlotMatrix, Gold Pigger 2 Royal Snouts is enhanced by EveryMatrix’s proprietary gamification tools, including free spins and leaderboards, and can be seamlessly integrated with EngageSuite, the all-in-one player loyalty solution.
Carl Gatt Baldacchino, Head of Account Management, SlotMatrix, said: “SlotMatrix is bringing in the bacon with this release. Our Gold Pigger series has proven to be a great success among players, so we’re giving them even more fun with this new title.”

The post SlotMatrix crowns the reels with Gold Pigger 2 Royal Snouts release appeared first on European Gaming Industry News.

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Blackjack Lucky 7s Xmas

Evoplay deals a Christmas classic in Blackjack Lucky 7s Xmas

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Evoplay, the award-winning game development studio, has added a seasonal touch to one of its popular titles with the launch of Blackjack Lucky 7s Xmas.

Reimagining the classic casino game, Blackjack Lucky 7s Xmas blends traditional play with a touch of festive magic, inviting players to face the dealer for big wins under the glow of Christmas lights.

Similar to the original version, players can compete with up to three hands, aiming to reach a total as close to twenty-one as possible without exceeding it.

Setting the bet, selecting active hands, and pressing ‘Deal’ begins the game, straightforward, intuitive, and immediately recognisable for blackjack enthusiasts.

Adding a twist to the traditional experience, the game includes the Lucky Sevens Bonus, where drawing three cards worth seven triggers an extra reward of 1.5x the original stake.

With its festive theme, sleek interface, and accessible gameplay, Blackjack Lucky 7s Xmas offers a refreshing take on one of the world’s most iconic card games.

Ivan Kravchuk, CEO at Evoplay, said:Blackjack Lucky 7s Xmas blends the classic charm of blackjack with festive cheer, offering a seamless and captivating experience for all players.

“It’s a simple yet rewarding title that fits perfectly with the atmosphere and energy of this time of year.”

The post Evoplay deals a Christmas classic in Blackjack Lucky 7s Xmas appeared first on European Gaming Industry News.

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Push Gaming and CasinoGrounds chart new waters in Sea of Spirits

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B2B gaming supplier Push Gaming has launched its latest seafaring adventure, Sea of Spirits, a highly anticipated slot developed in collaboration with CasinoGrounds, one of the industry’s most influential community-driven streaming platforms.

The partnership marks a significant milestone for Push Gaming, combining the studio’s renowned innovation with CasinoGrounds’ direct player insight to craft an experience shaped by the community. Sea of Spirits fits seamlessly into the Push Originals category.

Set in a haunting underwater realm where ghostly captains guard the treasures of the deep, Sea of Spirits immerses players in a world of mystery, risk, and reward.

Every spin offers the promise of discovery through the new Frame and Activator mechanic, unique overlays that appear randomly on the reels. When triggered by one of three activator symbols, they increase anticipation and potential wins across 4,096 ways to win.

The game’s Frames, in bronze, silver, and gold tiers, upgrade through play, unlocking increasingly lucrative rewards. Persistent frame nudging keeps the tension high between spins. At the same time, the fan-favourite Coin Reveal feature makes a triumphant return with a powerful new twist: frame upgrades that elevate the excitement even further.

In the Bonus and Super Bonus rounds, sticky frames and tier upgrades create a sense of momentum and mastery as players pursue treasures guarded by restless spirits beneath the waves.

Meanwhile, Push Bet offers faster access to the game’s most lucrative features, giving players greater control over their journey.

George Fil, Director of Product Strategy at Push Gaming, said: “Working alongside CasinoGrounds has been an incredibly valuable experience.”

“Its understanding of player behaviour and streaming culture helped us refine every layer of Sea of Spirits, from its mechanics to its storytelling. It’s a true community-inspired slot.”

Daniel Giuffra, Brand Manager at CasinoGrounds, added: “Working with Push Gaming has allowed us to integrate some of its great mechanics with our unique streamer-first ideas. I’m excited to see what the community thinks about this one!”

The post Push Gaming and CasinoGrounds chart new waters in Sea of Spirits appeared first on European Gaming Industry News.

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