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BetMakers Upgrades and Extends William Hill Contract

Published

6 years ago

April 15, 2020

Reading Time: < 1 minute

BetMakers Technology Group has announced that Global Betting Services (BetMakers), a wholly-owned subsidiary of the Company, has extended and upgraded its commercial agreement with the William Hill Group.

BetMakers has signed as the preferred distribution partner and will continue to provide William Hill Group with existing wagering technology services, including Pricing and Trading solutions, and also provide additional access to its expanded racing products until 31 December 2022.

“Over the past two years we have made enormous strides in diversifying our racing content to include products from all over the globe, which was one of our key strategic ambitions. This success could not have happened without the excellent collaboration of William Hill Group Trading and BetMakers, who offer an incredible wealth of experience in International racing. This transition has seen William Hill increase its racing content significantly,” William Hill Director of Racing Mark Howarth said.

“This a significant and positive endorsement of the BetMakers business and we are delighted to be working with the William Hill Group, which as one of the world’s largest sports-betting and gaming companies has been one of BetMakers’ foundation clients outside of Australia. The extension and upgrading of BetMakers’ racing services and solutions to William Hill at an international level comes during a challenging time for wagering operators with the suspension of many sports globally,” Todd Buckingham, CEO of BetMakers Technology Group, said.

“BetMakers is buoyed by the support of our International and Australian customers as demand remains strong for racing products and services, which has seen our teams working overtime to continue to deliver racing from around the world to our extensive customer base,” Todd Buckingham added.

branding

GR8_TECH rolls out a new brand identity built for digital-first iGaming

Published

8 minutes ago

May 18, 2026

Wladimir P.

The supplier says the redesign uses a coding-inspired, modular system aimed at consistency across products, motion, and future subbrands.

GR8_TECH has unveiled a redesigned brand identity positioned as a tech-native update for a digital-first iGaming market. The company said the new system goes beyond a visual refresh, aiming to better reflect how technology brands “think, move, and evolve.”

According to GR8_TECH, the identity uses a coding-inspired visual language, modular design principles, and a motion-first approach intended to work consistently across products, platforms, and future subbrands.

“This was never about changing the brand for the sake of change. GR8_TECH already had strong recognition and character,” said Iryna Ilchanka, Creative Lead at GR8_TECH. “Our goal was to sharpen it, to create a system that feels more future-ready and aligned with the level of technology and ambition behind the company.”

GR8_TECH said it approached the redesign as an evolving framework rather than a fixed brand guideline. “We didn’t want to create a static brand book. Rather, we wanted to build a living framework that can continuously evolve together with the business,” Ilchanka added.

The company framed the update as part of its broader positioning around “championship,” describing the brand direction as focused on discipline, technology, and continuous evolution.

The post GR8_TECH rolls out a new brand identity built for digital-first iGaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Brazil

TaDa Gaming to showcase its solutions at Peru Gaming Show 2026

Published

3 hours ago

May 18, 2026

GamingAmericas.com

tada-gaming-to-showcase-its-solutions-at-peru-gaming-show-2026

The company team invites visitors to explore its glocalization capabilities and growth potential as a strategic partner of TaDa Gaming at PGS in Lima.

TaDa Gaming has announced its participation in Peru Gaming Show 2026, one of the most influential B2B gaming exhibitions in Latin America. The event will take place at the Jockey Exhibition Centre in Lima, Peru, on June 17–18, bringing together an estimated 8,000 delegates and 80 exhibitors under one roof.

Driven by its success in Brazil and its goal of further expanding its presence across Latin America, Stand 52 will be the space where TaDa Gaming will showcase its award-winning gamification tools and Crash games, its exclusive fish-shooting titles, and its high-performance slots.

Supported by TaDa Gaming’s expert glocalization strategy, which combines global mechanics with localized content, its top-performing slots in the region include the Fortune Gems and Lucky series.

The “Fortune Gems” games are currently among TaDa Gaming’s best-performing slots in Latin America and include the company’s first co-created celebrity title: “Fortune Yuri 500”, developed in collaboration with renowned Brazilian streamer and influencer Yuri Brida.

Meanwhile, the “Lucky” series was designed specifically for Latin American players. All titles benefit from TaDa Gaming’s localization expertise and know-how, ensuring experiences aligned with target audiences in terms of themes, cultural relevance, and bonus preferences.

Access to high-growth and regulated markets across the region is supported by TaDa Gaming’s extensive portfolio of global licenses and certifications.

This provides the supplier with a competitive advantage in delivering future-ready gaming experiences and has led to major partnership agreements with key industry players, including the international full-service iGaming content and technology provider Bragg Gaming Group.

The TaDa Gaming team will also be available to share data-driven performance insights across key Latin American markets, as well as flexible partnership models that position the company as a strategic value partner.

Ray Lee, Business Development Director at TaDa Gaming, commented: “Latin America as a whole is a key strategic market for TaDa Gaming, and Peru in particular is also highly important. Events like PGS allow us to connect directly with the stakeholders shaping the future of the industry.

We invite everyone to visit us at Stand 52 to discuss partnership development and learn more about emerging regulatory and technological trends in Peru.”

TaDa Gaming’s presence at PGS reaffirms the company’s commitment to expanding in regulated markets and strengthening partnerships across Latin America.

The post TaDa Gaming to showcase its solutions at Peru Gaming Show 2026 appeared first on Americas iGaming & Sports Betting News.

BETANO

Betano is a new supporter of the 2026 World Cup in Europe and South America

Published

5 hours ago

May 18, 2026

GamingAmericas.com

betano-is-a-new-supporter-of-the-2026-world-cup-in-europe-and-south-america

Betano has been announced as an official supporter of the FIFA World Cup 2026 for Europe and South America, through a new partnership between FIFA and Kaizen Gaming’s flagship brand.

The tournament, which will be held in Canada, Mexico, and the United States between June 11 and July 19, is set to be the largest edition in FIFA World Cup history, as it will feature 48 national teams competing for football’s most prestigious title for the first time.

This marks the third time Betano and FIFA have joined forces.

Four years ago, Betano became the first sports betting operator to partner with FIFA, being announced as an Official Regional Supporter of the FIFA World Cup Qatar 2022 for Europe.

More recently, the brand was also announced as an Official Partner of the FIFA Club World Cup 2025.

“We are very pleased to welcome Betano among the supporters of the FIFA World Cup 2026,” said Romy Gai, Chief Business Officer at FIFA.

“Since the beginning of our partnership four years ago, we have closely followed Betano’s genuine commitment to sporting integrity, bringing fans closer to football and creating new forms of engagement and entertainment.

We share these same goals and are delighted to once again have this global powerhouse with us to connect the world through football,” he added.

“Partnering with FIFA for the third time is a very important milestone for all of us at Kaizen Gaming and reinforces our global evolution,” said George Daskalakis, Co-founder and CEO of Kaizen Gaming.

“The FIFA World Cup 2026 represents the ultimate meeting point between sport and entertainment, reaching billions of people around the world.

For us, it is the ideal platform to consolidate Betano as the world’s most trusted brand in responsible online sports betting.

Our focus now is to deliver an exciting, innovative, and safe experience for fans throughout the competition.”

Controlled by Kaizen Gaming, recognized in 2024 and 2025 as “Operator of the Year” at the EGR Operator Awards and “Operator of the Year – Large” at the SBC Awards, Betano will offer fans unique and exclusive experiences to experience the excitement of the FIFA World Cup in a responsible way.

Tools will include responsible gaming features such as financial limits, time-use controls, and 24/7 customer support.

The brand is also preparing a series of physical and digital activations across Europe and South America throughout the FIFA World Cup 2026.

The post Betano is a new supporter of the 2026 World Cup in Europe and South America appeared first on Americas iGaming & Sports Betting News.