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Kambi Provides Q1 Updates and Measures to Strengthen its Financial Position in Light of COVID-19 Impact

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Kambi Group has announced a series of cost saving measures to strengthen its financial platform and increase its ability to withstand the impacts of the COVID-19 outbreak.

Despite the impact of COVID-19 on the sporting calendar in the last two weeks of the first quarter, Q1 revenue was strong and is expected to be in the range of €27.5–28.0m. Opex is expected to be €21.0–21.5m, giving EBIT of €6.0–7.0m. The cash balance at the end of the quarter was in the range of €45–47m.

The sporting calendar has been severely impacted by COVID-19 since mid-March. In the last three weeks, revenue from sporting activities was in the range of 25–30% of those in Q4 2019.

The cost saving programme will result in savings across the whole business, including significantly reduced travel and marketing costs, a freeze on staff recruitment and a substantial reduction in data costs associated with fewer sporting events.

Kambi has also decided to apply for the financial support packages recently announced by the Swedish and UK governments, both of which are designed to protect jobs. Furthermore, with effect from 1 April 2020, Kambi Board members, the CEO and Executive Management have agreed to salary deferrals of 20%, 15% and 10% respectively.

Based on these savings and several smaller initiatives, operating expenditure in Q2 2020 is anticipated to be in the range of 10–20% lower than in Q4 2019. The cost saving package will also result in associated savings in capitalised development costs of 20–30% compared to Q4.

“Kambi is conscious of its duty to protect the company, its staff, partners and investors at all times, but particularly during a period of such uncertainty. The cost saving measures we are announcing today enable us to do just that for a significant period of time,” Kristian Nylén, CEO of Kambi, said.

“Kambi is a technology company powered by skilled and experienced people, all of whom have helped establish Kambi as the global market leader, and who will be pivotal to us pushing on further in the coming years. Therefore, it is in Kambi’s long-term interests to retain these staff while also reducing our costs, including payroll, and I firmly believe we have found the right balance in order to achieve this goal. When sports resume, we are ready to gear up to normal activity immediately, and in the meantime, we are being creative and agile in order to offer a high-quality and compliant service to our partners and their end users,” Kristian Nylén added.

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Scaling In-App Traffic in iGaming: A Performance-Driven Approach

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scaling-in-app-traffic-in-igaming:-a-performance-driven-approach

Traffy, a performance marketing agency specializing in in-app traffic, has seen a clear shift in how iGaming campaigns scale today.

The era of “launch and forget” in iGaming is over. The market has become more competitive, and users are more demanding than ever. Scaling campaigns is no longer just about volume — success now depends on the depth of analytics, the speed of response to user behavior, and traffic quality.

Market Transformation

In the past, scaling followed a simple logic: more traffic meant more conversions. Today, that approach no longer works. Users have become more selective, and both CPA and ROI are directly tied to post-deposit behavior.

If advertisers fail to track key performance indicators within the first 72 hours — including user activity, repeat deposits, and conversion to FTD — budgets are spent without control, and scaling turns into guesswork.

New Requirements for Scaling

Scaling campaigns today requires a much more structured approach:

  • Funnel analysis within the first 72 hours to quickly identify effective setups
  • Traffic segmentation and strict quality control
  • Continuous monitoring of user activity, repeat deposits, and FTD conversion rates

If there is no positive performance trend within the first three days, the setup is stopped immediately. This allows teams to minimize losses and reallocate budgets toward high-performing campaigns.

Common Pitfalls of Legacy Approaches

Many operators and affiliates still rely on outdated strategies that limit their ability to scale effectively:

  • Focusing solely on CPA without considering unit economics and profitability
  • Scaling broadly without proper traffic segmentation
  • Lack of predictive analytics in the early stages of campaigns
  • Underestimating traffic quality and fraud risks

These issues lead to unstable performance, rising CPI, and a loss of control over ROI.

The Traffy Approach

At Traffy, we build scalable infrastructure designed to manage in-app traffic with a performance-first mindset.

  • Traffic quality control: black and white lists, ongoing audits, and integrated fraud analytics
  • AI-driven optimization: algorithms that predict campaign performance and dynamically reallocate budgets toward the most efficient setups
  • Performance focus: real-time analysis of the first 72 hours, deep segmentation, and continuous monitoring of key metrics and ROI

This approach allows us to scale only the traffic that is proven to be profitable, reducing risks and improving predictability at scale.

Conclusion

A performance-driven approach has become essential for scaling In-App campaigns in iGaming. The key to success lies in deep analytics, traffic segmentation, predictive modeling, and strict control within the first 72 hours.

The market has changed — and those who succeed are not the ones who scale volume, but those who scale quality traffic.

At Traffy, this approach is at the core of how we build and scale campaigns, ensuring sustainable growth and measurable performance for our partners.

The post Scaling In-App Traffic in iGaming: A Performance-Driven Approach appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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iGaming

Scaling In-App Traffic in iGaming: A Performance-Driven Approach

Published

on

scaling-in-app-traffic-in-igaming:-a-performance-driven-approach

Traffy, a performance marketing agency specializing in in-app traffic, has seen a clear shift in how iGaming campaigns scale today.

The era of “launch and forget” in iGaming is over. The market has become more competitive, and users are more demanding than ever. Scaling campaigns is no longer just about volume — success now depends on the depth of analytics, the speed of response to user behavior, and traffic quality.

Market Transformation

In the past, scaling followed a simple logic: more traffic meant more conversions. Today, that approach no longer works. Users have become more selective, and both CPA and ROI are directly tied to post-deposit behavior.

If advertisers fail to track key performance indicators within the first 72 hours — including user activity, repeat deposits, and conversion to FTD — budgets are spent without control, and scaling turns into guesswork.

New Requirements for Scaling

Scaling campaigns today requires a much more structured approach:

  • Funnel analysis within the first 72 hours to quickly identify effective setups
  • Traffic segmentation and strict quality control
  • Continuous monitoring of user activity, repeat deposits, and FTD conversion rates

If there is no positive performance trend within the first three days, the setup is stopped immediately. This allows teams to minimize losses and reallocate budgets toward high-performing campaigns.

Common Pitfalls of Legacy Approaches

Many operators and affiliates still rely on outdated strategies that limit their ability to scale effectively:

  • Focusing solely on CPA without considering unit economics and profitability
  • Scaling broadly without proper traffic segmentation
  • Lack of predictive analytics in the early stages of campaigns
  • Underestimating traffic quality and fraud risks

These issues lead to unstable performance, rising CPI, and a loss of control over ROI.

The Traffy Approach

At Traffy, we build scalable infrastructure designed to manage in-app traffic with a performance-first mindset.

  • Traffic quality control: black and white lists, ongoing audits, and integrated fraud analytics
  • AI-driven optimization: algorithms that predict campaign performance and dynamically reallocate budgets toward the most efficient setups
  • Performance focus: real-time analysis of the first 72 hours, deep segmentation, and continuous monitoring of key metrics and ROI

This approach allows us to scale only the traffic that is proven to be profitable, reducing risks and improving predictability at scale.

Conclusion

A performance-driven approach has become essential for scaling In-App campaigns in iGaming. The key to success lies in deep analytics, traffic segmentation, predictive modeling, and strict control within the first 72 hours.

The market has changed — and those who succeed are not the ones who scale volume, but those who scale quality traffic.

At Traffy, this approach is at the core of how we build and scale campaigns, ensuring sustainable growth and measurable performance for our partners.

The post Scaling In-App Traffic in iGaming: A Performance-Driven Approach appeared first on Americas iGaming & Sports Betting News.

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Latest News

Scaling In-App Traffic in iGaming: A Performance-Driven Approach

Published

on

Traffy, a performance marketing agency specializing in in-app traffic, has seen a clear shift in how iGaming campaigns scale today.

The era of “launch and forget” in iGaming is over. The market has become more competitive, and users are more demanding than ever. Scaling campaigns is no longer just about volume — success now depends on the depth of analytics, the speed of response to user behavior, and traffic quality.

Market Transformation

In the past, scaling followed a simple logic: more traffic meant more conversions. Today, that approach no longer works. Users have become more selective, and both CPA and ROI are directly tied to post-deposit behavior.

If advertisers fail to track key performance indicators within the first 72 hours — including user activity, repeat deposits, and conversion to FTD — budgets are spent without control, and scaling turns into guesswork.

New Requirements for Scaling

Scaling campaigns today requires a much more structured approach:

  • Funnel analysis within the first 72 hours to quickly identify effective setups
  • Traffic segmentation and strict quality control
  • Continuous monitoring of user activity, repeat deposits, and FTD conversion rates

If there is no positive performance trend within the first three days, the setup is stopped immediately. This allows teams to minimize losses and reallocate budgets toward high-performing campaigns.

Common Pitfalls of Legacy Approaches

Many operators and affiliates still rely on outdated strategies that limit their ability to scale effectively:

  • Focusing solely on CPA without considering unit economics and profitability
  • Scaling broadly without proper traffic segmentation
  • Lack of predictive analytics in the early stages of campaigns
  • Underestimating traffic quality and fraud risks

These issues lead to unstable performance, rising CPI, and a loss of control over ROI.

The Traffy Approach

At Traffy, we build scalable infrastructure designed to manage in-app traffic with a performance-first mindset.

  • Traffic quality control: black and white lists, ongoing audits, and integrated fraud analytics
  • AI-driven optimization: algorithms that predict campaign performance and dynamically reallocate budgets toward the most efficient setups
  • Performance focus: real-time analysis of the first 72 hours, deep segmentation, and continuous monitoring of key metrics and ROI

This approach allows us to scale only the traffic that is proven to be profitable, reducing risks and improving predictability at scale.

Conclusion

A performance-driven approach has become essential for scaling In-App campaigns in iGaming. The key to success lies in deep analytics, traffic segmentation, predictive modeling, and strict control within the first 72 hours.

The market has changed — and those who succeed are not the ones who scale volume, but those who scale quality traffic.

At Traffy, this approach is at the core of how we build and scale campaigns, ensuring sustainable growth and measurable performance for our partners.

Continue Reading

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