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BGC Welcomes UK Government’s Support Package for Workers
The UK Government has announced a support package for workers. The Betting and Gaming Council (BGC) has strongly welcomed the government’s unprecedented response to the threat posed to millions of jobs from the coronavirus, as betting shops and casinos ordered to shut down.
BGC had previously called for government intervention, similar to those introduced in Spain and Denmark, to make grants available to support salaries and keep people in jobs.
The support package includes 80% of wages up to £2500 cap backdated to 1st March and initially open for 3 months. The Coronavirus Business Interruption Loan Scheme would now be interest-free for twelve months. The package provides support for the self-employed and deferred next quarter’s VAT payments.
BGC said its members will co-operate fully with the latest rules introduced by the Government to combat the spread of the virus in the UK.
Michael Dugher, BGC chief executive said:
“Our industry will cooperate completely with the Government’s latest advice. More importantly, we are determined to play our full part in this historic national effort to beat the virus, protect businesses and safeguard jobs.”
“We will be scrutinising carefully the package of measures announced by the Chancellor to ensure our members and their hardworking, valued staff get the full benefit of this. We will also be pressing the Chancellor to be consistent and do the right thing by people in our industry by giving them the same access to help on business rates that every other leisure business enjoys and who have now similarly been asked to temporarily shutdown.”
“We will also be pressing the Chancellor to be consistent and do the right thing by people in our industry by giving them the same access to help on business rates that every other leisure business enjoys and who have now similarly been asked to temporarily shutdown.”
“Casinos and betting shops together support the majority of employment in the betting and gaming industry – around 64,000 jobs. Without the ability to generate revenue from football and horseracing, which account for 75 per cent of the UK licensed sports betting market, these employment costs were simply unsustainable going forward.”
“Whilst we are naturally sad to see our doors closed, we hope that this decisive action taken by the Government will see the whole country come through this crisis and that our businesses, and those who work for them, will prosper in the future as we continue to work hard to raise standards and bring enjoyment to our millions of customers.”
Alistair Johnston CCO at Push Gaming
Push Gaming appoints Jonathan Moretta as Head of Account Management
The iGaming supplier says the hire supports its partnership strategy and 2026 commercial plans.
Push Gaming has appointed Jonathan Moretta as Head of Account Management as it continues to refine its partnership strategy.
The supplier said Moretta brings more than six years’ experience in the iGaming sector, with a track record of managing partnerships across “key global markets.” The company positioned the appointment as part of its strategic goals for 2026, alongside planned expansion of its commercial and operational infrastructure.
Jonathan Moretta, Head of Account Management at Push Gaming, said: “Push Gaming works with a number of quality partners and I can’t wait to continue solidifying those key relationships. The quality of Push Gaming’s products are undeniable and my goal will be to ensure that this quality is reflected in how we communicate with our key accounts; whether that be highlighting existing favourites or presenting new titles from our upcoming roadmap.”
Alistair Johnston, CCO at Push Gaming, added: ”I am thrilled to welcome Jonathan to the team. He will be instrumental in delivering Push Gaming’s commercial strategy, leading from the front with a proven leadership style. Jonathan brings a transcontinental network of key industry players, underpinned by a rare talent for building the kind of great relationships that skyrocket growth.”
The post Push Gaming appoints Jonathan Moretta as Head of Account Management appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
brand-marketing
Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley
Midnite is bringing back its “Midnite Express” fan travel initiative, offering free coach transport for Southampton supporters to Wembley for the FA Cup semi-final against Manchester City on Saturday, April 25.
The betting brand said three luxury coaches will take more than 100 fans on the round trip from St Mary’s Stadium to Wembley. The company positioned the move as a response to fan requests on social media following Southampton’s FA Cup win over Arsenal.
The trip also coincides with the 50th anniversary of Southampton’s 1976 FA Cup win at Wembley. Midnite said it recently marked that moment with a dedicated TIFO during Southampton’s match with Arsenal, created with a fan-led TIFO committee.
Fans travelling on the coaches will be joined by former Southampton players Shane Long, Franny Benali and Ken Monkou, according to the company.
Andrew Mook, Head of Brand Marketing at Midnite, said: “The response to the Midnite Express this season has been incredible and when fans asked for it to return, we were keen to deliver.
“Supporting Saints fans is central to what we do, whether that is easing the challenges around travel or helping create memorable experiences around the game.
“This is a huge moment for Southampton, especially in such an important anniversary year, and we are proud to help fans get there to support their team.
“We hope this journey will make the match day experience even better.”
The post Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
CRM
The Mill Adventure deepens Optimove integration for player engagement
The Mill Adventure (TMA) has strengthened its integration with Optimove to expand player engagement and CRM capabilities for iGaming operators, the companies said.
TMA said the enhanced integration adds deeper audience segmentation, including Optimove’s Target Group Discovery, to help operators build granular player profiles and activate engagement based on player behaviour and preferences.
The update also connects Optimove directly to TMA’s proprietary bonus engine, which TMA said allows operators to trigger and distribute personalised rewards within CRM journeys. Messaging can be orchestrated through Optimove across email, SMS, web and mobile push notifications, as well as inbox messaging.
Bjørnar Heggernes, CCO at The Mill Adventure, said: “We are focused on equipping operators with the right tools they need to deliver meaningful, data-driven engagement at scale. This enhanced integration with Optimove strengthens our ability to support highly personalised player journeys, combining powerful segmentation, real-time communication and seamless reward execution within a unified platform.
“By bringing these capabilities together, we are helping our partners simplify their operations while delivering richer, more relevant experiences that drive long-term value.”
Adi Dagan, Senior Director of Partnership at Optimove, said: “The Mill Adventure’s iGaming operators benefit from its scalable and automated tools for optimising their casino suite. With this integration, The Mill Adventure operators can use real-time data, advanced segmentation and multichannel orchestration to deliver more relevant player experiences and act on them faster.
“Our partnership with The Mill Adventure represents a significant step forward in enabling operators to execute smarter, more effective CRM strategies. We are excited to support TMA’s continued growth as they empower operators to build deeper, more meaningful relationships with their players.”
The post The Mill Adventure deepens Optimove integration for player engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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