Scientific Games announces the South Carolina Education Lottery has an all-new Players’ Club Rewards program that elevates the lottery experience for players around the state. The achievement-based program recently launched, bringing a host of new features offering players the opportunity to enter all instant and draw game tickets for chances to win cash and exciting prizes. Scientific Games’ award-winning customer relationship management (CRM) services and robust business intelligence tools are integrated into the rewards program, enabling SCEL to create powerful player engagements and personalized experiences. The rewards program is offered online and through the mobile app the company developed for SCEL. The launch marks Scientific Games’ eighth comprehensive rewards program currently in market.

“We’re excited to launch the new Players’ Club Rewards Program which supports all instant and draw game tickets and gives our players fun, new options for rewards through base points and achievements. We’ve worked with Scientific Games to develop a rewards program that is not only highly engaging for our players, but helps drive sales,” said Ammie Smith, Director of Product Development for the SCEL.

Players’ Club Rewards members can earn SCEL COIN with every ticket entered into the rewards program and by completing achievements. SCEL COIN can then be entered into weekly, monthly, and specialty prize drawings. Additionally, every member has a personalized dashboard and a suite of convenient features including scanning tickets through the mobile app.

“The new Players’ Club Rewards Program allows the SCEL to engage with its players more effectively by leveraging all aspects of the rewards program and our CRM services,” said Amy Warner, Senior Director of Digital Engagement for Scientific Games. “We pioneered the industry’s first comprehensive player rewards program in 2009 and have continually advanced its features and capabilities over the past 14 years. Our goal is to ensure today’s players can easily and conveniently engage with the lottery and its games and enjoy unique ways to be rewarded with more opportunities to win cash and prizes.”

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The new rewards program and enhanced mobile app are key components of Scientific Games Enhanced Partnership’s premier digital engagement services. The partnership includes the company’s world-leading instant game design and portfolio management services, as well as licensed brand services, data-driven analytics and insights, game manufacturing, advanced logistics, marketing, sales support, and product distribution across the SCEL’s network of more than 3,900 retailers.

Scientific Games launched the world’s first secure lottery retail instant game in 1974, the first digital instant game in the U.S. in 2014, and is a leading provider of digital games, mobile apps, player loyalty programs and other digital products and services for the global lottery industry.

The American Gaming Association (AGA) board of directors elected Michael Rumbolz, Executive Chair of the Board of Everi Holdings Inc., as the association’s new chairman. He will succeed Hard Rock International Chairman and Seminole Gaming CEO Jim Allen, who has served as AGA chairman since January 2022. Rumbolz begins his two-year term in January 2024.

“I am grateful for the opportunity to help shape gaming’s future as the AGA’s next chair,” said Rumbolz. “From stopping illegal gambling to evolving responsible gambling, the AGA is tackling transformational issues and I am eager to build on the progress made during Jim’s tenure.”

Working from a busboy to the c-suite, Rumbolz’s career spans all levels and aspects of the gaming industry with experience encompassing gaming equipment manufacturing and distribution; hotel and casino operations; casino fintech; digital gaming; and gaming legislation and regulation. Rumbolz previously served as President and CEO of Everi, Member and Chairman of the Nevada Gaming Control Board, and Chief Deputy Attorney General of Nevada.

“It’s an honor to welcome Mike—an industry legend in his own right—as the next AGA chairman,” said AGA President and CEO Bill Miller. “Mike’s career as an operator, manufacturer and regulator is unparalleled and will be vital to driving meaningful progress on industry priorities.”

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During Allen’s tenure as chairman, the AGA supported the industry’s record-setting COVID recovery while working to evolve the industry’s approach to responsible gaming and launching a new effort to stop illegal gambling.

“Jim’s knowledge, insight and guidance have helped the AGA advance our mission and maximize our impact for the industry. He’s been a trusted advisor to me, and I am thankful for his partnership over the last two years,” Miller continued.

“Our industry and this association have never been stronger. I am immensely proud of our success over the last two years accelerating gaming’s recovery while defining and advancing new priorities,” said Allen. “The AGA is well-positioned under Mike and Bill’s leadership.”

Anaxi, Aristocrat’s online Real Money Gaming division, announced the launch of its Mobile on-Premise solution for tribal gaming operators looking to enhance entertainment experiences. Through Anaxi’s Mobile on-Premise solution, casino guests on trust land now have the ability to connect to iconic Aristocrat’s Class-II gaming content via their mobile devices.

“Our commitment to both guest and operator experience is at the heart of everything we do. Groundbreaking partnerships of this kind are the driving force in continuing to move our industry forward, and we’re eager to see our Mobile on-Premise solution now live, helping elevate the gaming experience offered by tribal gaming operators. We also thank our integration partners that have been part of this journey, helping to deliver this innovation solution,” said Josh Morris, SVP iGaming Product & Technology at Anaxi.

Through this collaborative partnership with WinStar World Casino and Resort, Anaxi’s Mobile on-Premise solution brings three of Aristocrat’s famous Class II titles Mr. Money Bags, Polar High Roller and Hot Red Ruby, to the Chickasaw Nation in Oklahoma through a new digital experience. Currently live with these three initial titles, Anaxi and WinStar plan to make new content available over time to ensure players receive an ever-evolving entertainment experience. By recreating the casino floor in the palm of your hand and delivering familiarity, Mobile on-Premise guarantees easy adaptation for both operators and players alike.

“We are constantly looking to improve the player experience across our properties. The approval last year by the National Indian Gaming Commission (NIGC) for alternate technical standards for the Chickasaw Nation Office of the Gaming Commissioners (CNOGC) applicable to Class II mobile gaming provides us with the flexibility to take advantage of modern technology. There’s no denying that the mobile gaming trend is here to stay, so we’re thrilled to launch this first-ever mobile offering with our WinStar guests and look forward to expanding upon this partnership with Anaxi in the future,” Dan Boren, Chickasaw Nation Secretary of Commerce, said.

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In addition to being the Chickasaw Nation’s flagship resort and one of 23 casinos owned and operated by the tribe in Oklahoma, WinStar World Casino and Resort prides itself on being the largest casino in the world.

This new partnership with Anaxi and WinStar builds on the long-standing and proud relationship between the Chickasaw Nation and Aristocrat Leisure Limited.