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Exclusive Q&A with Ruben Loeches, CMO at R. Franco Group
After another ICE success and 2020 fully underway, we sat down with the R. Franco Group’s CMO, Rubén Loeches, to talk about the show, product highlights and key goals for Spain’s legendary gaming provider.
Now that ICE is firmly in the rear-view mirror, how would you sum up R. Franco’s targets for the show?
It was a pleasure catching up with existing and prospective clients to discuss our exciting plans for the year ahead. With our digital arm founded only a few years ago, we’re taking our five decades of excellence in land-based gaming and using it to stake our claim in the online sector.
Promoting our deeply knowledgeable and capable team was a key goal for the show as we are a company boasting some of the brightest tech talent around. These are the minds behind the state-of-the-art product offering we proudly displayed at the conference, and our key goal to show off their abilities was more than surpassed.
R. Franco’s stand was certainly impressive, any particular highlights from your product showcase? What were attendees most excited about?
Our burgeoning game development catalogue drew strong interest, with premium quality reel, video-poker, video-bingo, roulette, casino and mini-games. These are fully customisable for both the online and land-based markets using our RF OnMix terminal, a touch screen multi-game machine able to integrate different games and connect to different peripherals while setting networks with other gaming terminals.
Attendees were clearly excited by the rapidly growing Latin American market – with good reason. Another aspect of our portfolio that we were therefore particularly keen to highly was our digital flagship IRIS Open Omnichannel Platform, a crucial tool for companies looking to make their mark on the fast-growing Spanish and LatAm markets as it powers many of the region’s largest operators.
What’s R. Franco Digital’s plan for 2020?
We have an exciting and action-packed roadmap for the year ahead, with a target of releasing a new game each month in 2020 under Maltese, Spanish, Portuguese and Colombian regulatory approval.
International expansion is another critical aspect of our 2020 agenda. Malta in particular will be central to our plans, having recently established our presence on the island. The territory’s regulatory environment is conducive to innovation, with the recent change in framework an especially pleasing development.
Elsewhere, the LatAm market is evolving at an incredible pace, with a wealth of tier one operators flocking to take advantage of the region’s amazing growth. We have a bespoke product range ready to help partners take their Latin American offering to the next level, and we intend to continue doing so in the year ahead.
What’s R. Franco Digital’s outlook for the gaming industry in 2020? Any key strategies for the year?
Moving away from international expansion, one area we’re particularly excited about is our home market of Spain. Not only is it proving to be an exciting prospect for the industry, but we also anticipate the region becoming even more desirable in the year ahead and are well placed to help our partners there deliver. The market is still developing, and we expect to see a surge in activity during 2020, with operators showing a strong interest in spite of the advertising ban.
Of course, a new generation of punters bring a new generation of demands. For instance, almost 10% of the country’s population are passionate eSports fans, so Spain will be a valuable test ground for a young and fast-growing betting vertical that is full of potential.
Company plans to roll out SOCCERBET with LALIGA archive footage on its own platform in Italian retail after the World Cup.
Highlight Games Limited said its proprietary platform has passed Italy’s ADM collaudo process, the technical certification required for gaming platforms. The company announced the approval on 14 July 2026 from London.
Following the conclusion of the World Cup, Highlight said it will launch its Spanish SOCCERBET product featuring archive LALIGA footage on its own platform across Italian retail channels. The company added that operators will transfer to Highlight’s platform over the months that follow.
The supplier said the certification allows it to deliver its content via its own “zero-cost streaming technology” in Italy and gives it control over its product roadmap in what it called its most important market.
Steven Holmes, CEO, Highlight Games said: ‘This is a huge moment for Highlight as we bring our video-based technology stack to the Italian market and join a select few who are able to offer an officially ADM certified platform. Italy is where SOCCERBET has proven itself time and again and passing the ADM collaudo means we can now deliver that content on our own platform, with our zero-cost streaming solution, exactly as it was designed to be experienced.
‘Owning the technology end to end means we control our own roadmap, resulting in faster launches, smoother integrations for our operator partners and a richer experience for players. Our products consistently perform at the top of the market wherever they are live, and with our platform now officially certified in Italy, we have everything in place to build on that momentum.’
The post Highlight Games’ platform clears Italy’s ADM collaudo certification appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
The 10-week phased event runs Daily Heats through September 6, with raffles awarding more than $100,000 in $109 tickets each week.
PokerStars is allocating more than $800,000 worth of $109 Daily Heat (Phase 1) tickets through its “Ticket Machine” promotion ahead of the Sunday Million 20th Anniversary Finals (Phase 2) on Sunday, September 6.
The Sunday Million 20th Anniversary is being run as a 10-week phased tournament, with Daily Heats running now through September 6. Players who advance from a $109 Daily Heat carry their stack into the Finals, with PokerStars noting that only one stack may be carried through to Phase 2.
To enter the Ticket Machine, players must opt in to the “Ticket Machine” ICE Challenge and complete weekly poker challenges. Each completed challenge adds entries to a Saturday raffle, with PokerStars saying more than $100,000 in $109 Daily Heat tickets will be awarded each week. Players can complete each challenge up to four times, for a maximum of 24 raffle entries per week.
PokerStars said that, after the first two weeks of Daily Heats, 270 players from more than 40 countries have already qualified for the Finals, including 50 who qualified into Phase 1 via satellites. Brazil and Ukraine lead the qualifiers list with 33 players each, according to the operator.
The operator has set a $5 million guarantee for the Sunday Million 20th Anniversary. Additional qualification routes include satellites starting at $0.55, special edition Spin & Go’s from $0.75, and “Wildcard Wins”, described by PokerStars as a new leaderboard promotion running until July 19. PokerStars also said players redeeming a $530 Bronze Pass will receive “25% extra value in the bundle” for a limited time, including an additional $109 Sunday Million 20th Anniversary ticket and $23.50 in tournament tickets.
The post PokerStars puts $800,000 in Sunday Million Anniversary tickets into Ticket Machine appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Kickoff Roulette Ronaldinho launches with a Gold Number mechanic and English/Portuguese language support.
CreedRoomz has named former football star Ronaldinho as brand ambassador for its new live casino game show, Kickoff Roulette Ronaldinho. The supplier said the title is now available for integration by B2B partners.
The company positions the product as a roulette-led live game show built around a football theme, running from a virtual studio. According to CreedRoomz, the game includes a “Gold Number Mechanic” where randomized lucky numbers can add multipliers from x50 to x700.
When asked about the crossover between football and casino entertainment, Ronaldinho said: “The fact that football is a global passion also helps, so I believe everyone will like “Kickoff Roulette Ronaldinho” for that reason.. and for the innovation of everything that is happening.”
CreedRoomz said the game is available in English and Portuguese, framing Portuguese language support as relevant for operators targeting Brazil and other Portuguese-speaking audiences. Armen Mnaskanian, Head of Sales Department at Creedroomz, said: “Bringing Ronaldinho into the CreedRoomz family represents a massive leap forward for live casino entertainment. Football and iGaming both thrive on passion and excitement. By fusing Ronaldinho’s legendary star power with powerhouse monetization mechanics, we are giving our partners the ultimate competitive edge and a next-generation casino offering.”
The post CreedRoomz signs Ronaldinho to front new Kickoff Roulette live game show appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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