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Aristocrat Unveils Three New Cabinets for EMEA Region at ICE 2020
Aristocrat Technologies has reported ICE 2020 as its busiest and most significant launchpad event to date.
At the event, the company unveiled three new cabinets for the EMEA region, presented 111 different games for casino, bingo and salon markets and announced new partnerships to expand the company’s content footprint in Europe.
James Boje, Aristocrat Managing Director – EMEA, said, “Visitors to our stand shared very high levels of excitement and enthusiasm as they were shown Aristocrat’s rich portfolio of new innovations.
“Never before has Aristocrat launched three new form factors into this region simultaneously and reaction to our new MarsX™, EDGE X™ and Relm™ cabinets, all of which have proven themselves in North America and now too in Europe, was highly rewarding. This is testimony to the industry-leading levels of design and development investment made by the company across successive years in our endeavours to deliver the world’s greatest gaming experience, every day.
“Our game studios upped the ante yet again, with a plethora of A-list licensed themes – including FarmVille™, Madonna™, Mad Max: Fury Road™, The Walking Dead™ III, Game of Thrones: Winter is Here™, Star Trek™: The Next Generation, Billions™ and Zorro™ – which will continue to deliver globally renowned brands to enthralling gaming entertainment.
“Huge interest was also shown in proprietary link concepts Cash Express™ Luxury Line™, Gold Stacks 88™ Link, Dragon Tower Jackpots™ and perennial performers Dragon Link and Lightning Link, that continue to engage players across the world up to five years on from their initial release.
“Standalone games also made a big impact with operators due to the sheer number and creativity of new maths models on offer, drawing on both proven mechanics as well as a number of inspirational new ideas.
“The bingo portfolio was also enriched with a mix of new local area progressive games together with a selection of classic games that have delivered time and time again in numerous gaming segments around the world.
“Aristocrat demonstrated its commitment to the Spanish salon sector with a range of new games, cabinets and new and exciting bank configurations which, through our new extended partnership with local distributor VID, will be rolled out across Spain over the next 12 months.
“We continue to explore new market segments to help grow our footprint throughout the region and a new content distribution agreement with Inspired Entertainment, Inc. was signed at the show that will see bespoke Aristocrat content delivered to players through Greek video lottery terminals, Italy’s comma 6B market and the United Kingdom B3 market.”
Boje concluded, “ICE 2020 was undoubtedly our most productive show on record as Aristocrat continued to strengthen existing partnerships whilst developing new relationships that will lead to more players engaging with our unique brand of gaming entertainment – a truly brilliant way to enter a new decade.”
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Highlight Games’ platform clears Italy’s ADM collaudo certification
Company plans to roll out SOCCERBET with LALIGA archive footage on its own platform in Italian retail after the World Cup.
Highlight Games Limited said its proprietary platform has passed Italy’s ADM collaudo process, the technical certification required for gaming platforms. The company announced the approval on 14 July 2026 from London.
Following the conclusion of the World Cup, Highlight said it will launch its Spanish SOCCERBET product featuring archive LALIGA footage on its own platform across Italian retail channels. The company added that operators will transfer to Highlight’s platform over the months that follow.
The supplier said the certification allows it to deliver its content via its own “zero-cost streaming technology” in Italy and gives it control over its product roadmap in what it called its most important market.
Steven Holmes, CEO, Highlight Games said: ‘This is a huge moment for Highlight as we bring our video-based technology stack to the Italian market and join a select few who are able to offer an officially ADM certified platform. Italy is where SOCCERBET has proven itself time and again and passing the ADM collaudo means we can now deliver that content on our own platform, with our zero-cost streaming solution, exactly as it was designed to be experienced.
‘Owning the technology end to end means we control our own roadmap, resulting in faster launches, smoother integrations for our operator partners and a richer experience for players. Our products consistently perform at the top of the market wherever they are live, and with our platform now officially certified in Italy, we have everything in place to build on that momentum.’
The post Highlight Games’ platform clears Italy’s ADM collaudo certification appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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PokerStars puts $800,000 in Sunday Million Anniversary tickets into Ticket Machine
The 10-week phased event runs Daily Heats through September 6, with raffles awarding more than $100,000 in $109 tickets each week.
PokerStars is allocating more than $800,000 worth of $109 Daily Heat (Phase 1) tickets through its “Ticket Machine” promotion ahead of the Sunday Million 20th Anniversary Finals (Phase 2) on Sunday, September 6.
The Sunday Million 20th Anniversary is being run as a 10-week phased tournament, with Daily Heats running now through September 6. Players who advance from a $109 Daily Heat carry their stack into the Finals, with PokerStars noting that only one stack may be carried through to Phase 2.
To enter the Ticket Machine, players must opt in to the “Ticket Machine” ICE Challenge and complete weekly poker challenges. Each completed challenge adds entries to a Saturday raffle, with PokerStars saying more than $100,000 in $109 Daily Heat tickets will be awarded each week. Players can complete each challenge up to four times, for a maximum of 24 raffle entries per week.
PokerStars said that, after the first two weeks of Daily Heats, 270 players from more than 40 countries have already qualified for the Finals, including 50 who qualified into Phase 1 via satellites. Brazil and Ukraine lead the qualifiers list with 33 players each, according to the operator.
The operator has set a $5 million guarantee for the Sunday Million 20th Anniversary. Additional qualification routes include satellites starting at $0.55, special edition Spin & Go’s from $0.75, and “Wildcard Wins”, described by PokerStars as a new leaderboard promotion running until July 19. PokerStars also said players redeeming a $530 Bronze Pass will receive “25% extra value in the bundle” for a limited time, including an additional $109 Sunday Million 20th Anniversary ticket and $23.50 in tournament tickets.
The post PokerStars puts $800,000 in Sunday Million Anniversary tickets into Ticket Machine appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
casino
CreedRoomz signs Ronaldinho to front new Kickoff Roulette live game show
Kickoff Roulette Ronaldinho launches with a Gold Number mechanic and English/Portuguese language support.
CreedRoomz has named former football star Ronaldinho as brand ambassador for its new live casino game show, Kickoff Roulette Ronaldinho. The supplier said the title is now available for integration by B2B partners.
The company positions the product as a roulette-led live game show built around a football theme, running from a virtual studio. According to CreedRoomz, the game includes a “Gold Number Mechanic” where randomized lucky numbers can add multipliers from x50 to x700.
When asked about the crossover between football and casino entertainment, Ronaldinho said: “The fact that football is a global passion also helps, so I believe everyone will like “Kickoff Roulette Ronaldinho” for that reason.. and for the innovation of everything that is happening.”
CreedRoomz said the game is available in English and Portuguese, framing Portuguese language support as relevant for operators targeting Brazil and other Portuguese-speaking audiences. Armen Mnaskanian, Head of Sales Department at Creedroomz, said: “Bringing Ronaldinho into the CreedRoomz family represents a massive leap forward for live casino entertainment. Football and iGaming both thrive on passion and excitement. By fusing Ronaldinho’s legendary star power with powerhouse monetization mechanics, we are giving our partners the ultimate competitive edge and a next-generation casino offering.”
The post CreedRoomz signs Ronaldinho to front new Kickoff Roulette live game show appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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