Latest News
Everton to End Sponsorship Deal with SportPesa

Everton Football Club is going to end their sponsorship deal with Kenyan gambling giant SportPesa at the end of this season, two years early.
The early termination of the deal, which was understood to be for £7m a season, an Everton record, follows a strategic review of the club’s commercial operations led by the chief executive, Denise Barrett-Baxendale.
She responded to a question at the club’s AGM last month by saying that “in an ideal world” they would prefer a “different type of sponsor” than a gambling company. Everton’s desire to increase their activities and revenues with sponsors, in line with the club’s development and investment under the ownership of Farhad Moshiri, together with restrictions which apply when a sponsor is a gambling company, are understood to have been factors in the club approaching SportPesa to end the sponsorship early.
“This has been a difficult decision but one that allows us to best deliver on our commercial plan and to grasp the new opportunities now open to us. The club would like to thank SportPesa for all of the work that has been done together. Our partnership has seen our first team visit Africa on two occasions, as well as former players and club staff take part in numerous activations in the region. This has allowed us to grow our own footprint in Africa and further strengthen our special relationship with the continent,” an Everton spokesperson said.
Balkans
Tom Horn Gaming expands European footprint with Mr Bit

Reading Time: 2 minutes
Leading igaming software supplier Tom Horn Gaming has strengthened its foothold in European regulated markets with Mr Bit, bringing its award-winning content to players in Bosnia and Herzegovina. The move builds on a long-standing cooperation between the two companies, with Tom Horn’s games having been live with Mr Bit in Romania since 2021.
Through the deal, players of Mr Bit’s local brand, mrbit.ba, can now enjoy a wide range of Tom Horn’s hit titles, including 243 Crystal Fruits, 81 Frutas Grandes, and The Secret of Ba, alongside the supplier’s ever-growing portfolio of engaging slot games.
The link-up underlines Tom Horn Gaming’s commitment to expanding its global reach and delivering high-quality gaming entertainment to regulated markets worldwide.
“We are delighted to have extended our cooperation with Mr Bit through their brand mrbit.ba, making our content available to even more players across Europe. Our portfolio is designed to appeal to diverse player preferences, and together with Mr Bit’s modern, dynamic platform, we are confident this partnership will drive strong engagement and growth in Bosnia and Herzegovina,” said Ondrej Lapides, CEO at Tom Horn Gaming.
Mr Bit brings a fresh, localised offering tailored for a younger audience, with fully licensed online casino brands in Bosnia and Herzegovina, Romania, and Bulgaria.
The operator provides a sleek, user-friendly experience across devices, while ensuring players enjoy themselves in a fair and secure environment. Responsible gaming sits at the heart of this approach – a value strongly shared with Tom Horn Gaming, where player protection is always a top priority in game development.
“Adding Tom Horn Gaming’s content is an exciting step for us. Their diverse selection of high-quality games fits perfectly with our mission to provide players with the best possible entertainment. We believe Tom Horn’s titles will quickly become player favourites and add significant value to our casino offering in Bosnia and Herzegovina,” said Maja Kečkeš, Head of Marketing for BiH at Mr Bit Casino.
The partnership further cements Tom Horn Gaming’s strategy of delivering engaging casino content to players in regulated markets, while offering operators proven, high-performing titles that resonate with local audiences.
The post Tom Horn Gaming expands European footprint with Mr Bit appeared first on European Gaming Industry News.
Apollo Games
Nolimit City celebrates Czech Republic entry with Apollo Games Partnership!

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Nolimit City has partnered with Apollo Games to enter the Czech Republic market.
Nolimit City, the award-winning software provider known for its unapologetically bold slot titles, is thrilled to announce its entry into the Czech Republic through a strategic partnership with Apollo Games.
This milestone marks Nolimit City’s very first step into the Czech market. A selection of Nolimit’s most in-demand titles, including smash hits like Mental and Fire In The Hole, will now be available to Czech players for the very first time.
Founded in 2007, Apollo Games has established itself as a leading specialist in the design, development and manufacturing of video slot gaming machines. Apollo Games has earned a reputation for delivering premium-quality gaming solutions and a deep understanding of local market needs. This shared focus on quality and innovation makes Apollo Games the ideal partner to introduce Nolimit City’s portfolio to Czech players.
The partnership underscores Nolimit City’s ongoing commitment to global expansion, following closely on the heels of Nolimit City’s entry into the Croatian Market. Nolimit City continues to cement its reputation as one of the most exciting providers in the iGaming industry.
Malcolm Mizzi, Head of Commercial Operations for RNG at Evolution, commented: “This milestone represents a significant step in our growth strategy. Entering the Czech market through our partnership with Apollo Games – a respected, forward-thinking brand with strong local roots, is the perfect way to make our debut!”
Stanislav Jurecka, iGaming Head of Product Development at Apollo Games added: “At Apollo Games, our focus has always been on delivering innovative gaming experiences that excite players and generate success for our partners. Welcoming Nolimit City’s distinctive portfolio into our offering perfectly aligns with this mission. Their bold and trailblazing slots bring a new dimension to the Czech market and we’re thrilled to be the ones to introduce them.”
The post Nolimit City celebrates Czech Republic entry with Apollo Games Partnership! appeared first on European Gaming Industry News.
Central Europe
6 reasons Rome will shine as SiGMA Central Europe’s host city

Reading Time: 6 minutes
SiGMA Central Europe will head to Rome for the first time in November. Powered by REDCORE, the event, taking place at the state-of-the-art expo venue Fiera Roma, is expected to welcome over 1,000 sponsors and exhibitors from the gaming and tech sectors for a summit that seamlessly blends business and pleasure. With 30,000 delegates estimated to attend through 03 – 06 November, we anticipate our inaugural Rome event will become one of the largest global gaming gatherings to date. Here’s 6 reasons why the Eternal City promises to be the ideal host.
- Connected and central
Centrally located in Europe, Rome offers an easy gateway to the event, thanks to its two international airports – the Leonardo da Vinci–Fiumicino Airport and Ciampino–G. B. Pastine International Airport – providing excellent connectivity for participants worldwide. Rome also boasts a highly efficient public transportation system, with three metro lines and an extensive network of buses, trains and trams that reach even the city’s outermost areas, making it convenient for delegates from important neighbouring jurisdictions to easily travel to the event. Many of these transit options deliver you right to the Fiera Roma’s doorstep.
Leonardo da Vinci–Fiumicino Airport (FCO)
- Location: Fiumicino, about 32 km (20 miles) southwest of Rome city center
- Main use: Rome’s primary international airport and the busiest in Italy
- Airlines: Major hub for ITA Airways; serves most international and long-haul flights
Ciampino–G. B. Pastine International Airport (CIA)
- Location: Ciampino, about 15 km (9 miles) southeast of Rome
- Main use: Serves mainly low-cost carriers and charter flights
- Airlines: Ryanair and other budget airlines frequently use this airport
Á focus on short-haul flights and proximity to Rome’s business districts make it an efficient option for European travellers on tight schedules.
- Huge market size and untapped potential
Italy has emerged as an ideal destination for SiGMA Central Europe, driven by its immense potential as Europe’s largest untapped online gambling market. With a total gambling market revenue of €16 billion – the second-highest in Europe – only 25% stems from online platforms, leaving €12 billion in offline revenue largely untapped. The online sector, projected to reach €2.89 billion in 2024, is growing at an annual rate of 5.52%, set to hit €3.78 billion by 2029 (Statista). As player preferences shift online, and with Italy’s status as a global financial hub, the country presents unparalleled opportunities for operators seeking expansion.
- Heritage with a contemporary vision
Standing at the forefront of government and culture, nowhere combines tradition with modernity quite as well as Rome. A feast for history lovers, historical landmarks line its streets, from the lofty heights of the iconic domed Pantheon to the winding streets home to Trevi Fountain and the Colosseum. The Galleria Borghese, home to silky, sinewy curves of Bernini, Titian, and Raphaelite muses should be a must stop for art lovers. The Capitoline Museums – one of the oldest public museums in the world – hosts a divine collection of Caravaggio works, while the Galleria Nazionale d’Arte Moderna takes you forward in time to Italian artists from the 19th and 20th century. Michelangelo fans should also plan to visit the Sistine Chapel – well worth the neck ache in the morning.
For those seeking something out of the ordinary, the Capuchin Crypt, located beneath the Santa Maria della Convezione dei Cappuccino on Via Veneto, carefully holds the artfully arranged remains of over 3,700 Capuchin monks. Meanwhile the ancients hold court at the Palatine Hill and Roman forum, the Ara Pacis Museum and the Domus Aurea – otherwise known as Nero’s palace. For more contemporary souls, art districts such as Trastevere, San Lorenzo, and Pigneto, have an impressive selection from the modern art world, with street art, galleries, and workshops delivering a bohemian vibe.
For those with an eye for beauty – the Aventine keyhole at the Knights of Malta gate offers a perfectly framed glimpse of St Peter’s Dome – totally free and delightfully strange. Alternatively, the Quartiere Coppede, delivers fairy tale meets film noir – a unique twist that blends the Gothic, Medieval, and Art Nouveau architecture.
Literary lovers should head to the poetic gardens near the Pyramid of Cestius, an Egyptian-style monument that shelters the final resting place of Keats and Shelley.
Meanwhile, on the 5th November 2025, the iconic Auditorium della Conciliazione will host an exclusive private concert by the legendary Plácido Domingo. His appearance in Rome for SiGMA Central Europe promises a night not easily forgotten.
- Rome: La Dolce Vita
In a city where to be industrious is a way of life you might wonder if the wheel ever stops turning. The answer is yes, and it starts with an aperitif in Rome’s many nightlife districts.
From speakeasies hidden away behind secret doors to cocktail barges floating down the Tiber, there´s something for everyone attending SiGMA Central Europe. For casual nights out there are plenty of craft breweries, pubs and live music, and for a more upscale crowd, wine bars dot the streets.
In addition to a series of high level dinners, SiGMA will also host two prestigious gala award ceremonies, bringing an illustrious line up from the B2B and B2C gaming and tech sectors together for an evening that recognises companies and individuals leading the charge for change. Hall of Game also seeks to recognise the contribution of distinguished individuals, with an accolade that honours roles that have been instrumental in the foundation of a sustainable and transparent industry.Italy is renowned for its deeply rooted culinary traditions, where distinct regional cuisines have helped put the country on the map for food lovers.
Bold, simple, and deeply traditional – unapologetically flavourful dishes, such as Carbonara and Cacio e Pepe, often come to mind (and for good reason), but Rome offers more than meets the eye when it comes to its food scene.
Gilded pastry shops and rustic trattorias spilling out onto the cobbled Roman streets segue into the upscale dining rooms of Michelin-starred restaurants, providing plenty of options for SiGMA Central Europe´s evening calendar of networking events.
Crown jewels in its gastronomic landscape, Michelin-Starred restaurants deliver indulgent forays into a unique dining experience.
Here are 10 not to miss:
Orma Roma
A bold, international interpretation of Italian cuisine by Chef Roy Caceres, blending innovation and tradition.
Moma
Chic and creative, Moma offers refined Roman dishes with a modern touch and seasonal ingredients.
Imàgo
Michelin-starred panoramic dining at the top of the Hassler Hotel, serving elegant, artful plates.
Aroma
With a view of the Colosseum, this restaurant delivers a luxurious dining experience with refined Italian flavors.
Achilli al Parlamento
Known for its extensive wine cellar and modern cuisine, this is a go-to for culinary sophistication.
Il Convivio Troiani
A family-owned gem offering a delicate fusion of creativity and Roman tradition.
Idylio by Apreda
Chef Francesco Apreda’s bold signature cuisine in an intimate, luxury setting near the Pantheon.
Pipero Roma
A modern Italian restaurant celebrated for its signature carbonara and impeccable service.
Per Me Giulio Terrinoni
A seafood-driven, innovative kitchen that focuses on sustainability and taste precision.
Glass Hostaria
Trendy and modern, this Trastevere favorite is known for avant-garde Italian cuisine and interior design.
- Made in Italy – From fashion to design
Rome’s fashion scene is elegant, timeless, and steeped in heritage. While other cities are known for edgy, trendsetting fashion, Rome leans toward luxury, craftsmanship, bespoke tailoring, and classical beauty – rooted in centuries of style and cultural prestige. lt’s luxurious shopping district draws attention, its streets richly-lined with iconic fashion houses. Italian brands such as Fendi, Bulgari, Bottega and Valentino, bring prestige, making it one of the most coveted shopping areas in the world. Rome’s reputation as a fashion capital is cemented here, with the area attracting fashion enthusiasts from across the globe. Don´t miss Palazzo della Civiltà Italiana – home to Fendi’s luxury goods, the Via dei Condotti – Rome’s glittering equivalent of 5th Avenue or Bond street, and the Campo Marzio & Piazza di Spagna, where high end boutiques are filled with treasure troves and quality leather accessories.
- The Fiera di Roma: Room to grow
The event will be held at Fiera Roma, one of Europe’s premier exhibition centers. Boasting 10 pillar-free pavilions and a conference centre with 13 meeting rooms, the 100,000 square metre venue in Rome accommodates up to 60,000 participants, ensuring an ideal setting for SiGMA’s extensive agenda, which will take place for the first time across 4 conference stages. Additionally, a full 10 days of expo set up is secured – more than any other large expo – allowing exhibitors more room for creative booth set ups, and maintaining the high standards of excellence SiGMA has become known for.
With 75,000 square metres already sold out, the decision to launch the Rome event is a testament to SiGMA’s rapid growth, positioning the brand as a global leader in the online and land-based gaming sector. From 1,500 in 2014 to 30,000 delegates in 2025, SiGMA’s journey is underpinned by a philosophy that demands forward thinking.
Ticket prices are set to increase in the run up to the event, so secure your spot now by booking your pass to SiGMA Central Europe through the SiGMA.World website.
The post 6 reasons Rome will shine as SiGMA Central Europe’s host city appeared first on European Gaming Industry News.
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