Latest News
Everton to End Sponsorship Deal with SportPesa
Everton Football Club is going to end their sponsorship deal with Kenyan gambling giant SportPesa at the end of this season, two years early.
The early termination of the deal, which was understood to be for £7m a season, an Everton record, follows a strategic review of the club’s commercial operations led by the chief executive, Denise Barrett-Baxendale.
She responded to a question at the club’s AGM last month by saying that “in an ideal world” they would prefer a “different type of sponsor” than a gambling company. Everton’s desire to increase their activities and revenues with sponsors, in line with the club’s development and investment under the ownership of Farhad Moshiri, together with restrictions which apply when a sponsor is a gambling company, are understood to have been factors in the club approaching SportPesa to end the sponsorship early.
“This has been a difficult decision but one that allows us to best deliver on our commercial plan and to grasp the new opportunities now open to us. The club would like to thank SportPesa for all of the work that has been done together. Our partnership has seen our first team visit Africa on two occasions, as well as former players and club staff take part in numerous activations in the region. This has allowed us to grow our own footprint in Africa and further strengthen our special relationship with the continent,” an Everton spokesperson said.
London, July 2026 — While most affiliate networks are busy refreshing their pitch decks, HELL Partners is doing what it always does: moving on its own terms. The brand is officially heading to IGB Live 2026, one of the most influential iGaming gatherings on the calendar, and the team is bringing more than business cards.
IGB Live takes place at ExCeL London, and HELL Partners will be set up at Booth L40
— not hard to find, even harder to ignore.
What HELL Partners actually brings to the table
For those still getting acquainted with the brand: HELL Partners operates a portfolio of in-house iGaming products with conversion rates that speak before anyone in the room does. There are no restrictions on traffic sources — affiliates run what works, full stop. And with a GEO pool spanning Tier 1 through Tier 3 markets, the network offers the kind of scale that keeps serious webmasters interested long-term. Besides, there’s a new brand coming soon, further expanding the opportunities.
Clean terms, open sources, full creative control. The infrastructure is built to perform—and let partners do the same.
What’s waiting at the stand
HELL Partners isn’t flying to London to shake hands and collect LinkedIn connections. The managers on-site will be ready to sit down, open the laptop, and structure a deal worth talking about — tailored, specific, and built around your traffic.
Also at the stand: a Prada giveaway. Three items. Real ones. The mechanics are simple — follow HELL Partners on Instagram and Telegram, stop by Stand L40, and get entered. The kind of brand energy that makes sense when you think about who HELL Partners is building this for.
And one more thing making the trip to London: an exclusive merch collection, designed specifically for IGB Live. Not a reprint, not leftovers — something made for this exact moment. Come see it at the stand.
The VIP event — for the VIP Inner Circle
Beyond the floor, HELL Partners is hosting a closed evening for top partners and industry voices. An exclusive private screening of The Devil Wears Prada 2, complete with a session from a film critic who actually knows what they’re talking about. Details are confirmed for those already in the circle — and for those who aren’t yet, a conversation at the stand is the right place to start.
It’s the kind of move that says: HELL Partners treats its partners the way the industry should have been treating them all along.
Booth L40, ExCeL London
IGB Live 2026
Book a meeting with a manager:
Doron Affiliate Manager [email protected]
Anna Affiliate Manager [email protected]
Maxim Affiliate Manager [email protected]
The post HELL Partners at IGB Live: Prada Gifts, Private Screenings, and Your Next Best Deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
London, July 2026 — While most affiliate networks are busy refreshing their pitch decks, HELL Partners is doing what it always does: moving on its own terms. The brand is officially heading to IGB Live 2026, one of the most influential iGaming gatherings on the calendar, and the team is bringing more than business cards.
IGB Live takes place at ExCeL London, and HELL Partners will be set up at Booth L40
— not hard to find, even harder to ignore.
What HELL Partners actually brings to the table
For those still getting acquainted with the brand: HELL Partners operates a portfolio of in-house iGaming products with conversion rates that speak before anyone in the room does. There are no restrictions on traffic sources — affiliates run what works, full stop. And with a GEO pool spanning Tier 1 through Tier 3 markets, the network offers the kind of scale that keeps serious webmasters interested long-term. Besides, there’s a new brand coming soon, further expanding the opportunities.
Clean terms, open sources, full creative control. The infrastructure is built to perform—and let partners do the same.
What’s waiting at the stand
HELL Partners isn’t flying to London to shake hands and collect LinkedIn connections. The managers on-site will be ready to sit down, open the laptop, and structure a deal worth talking about — tailored, specific, and built around your traffic.
Also at the stand: a Prada giveaway. Three items. Real ones. The mechanics are simple — follow HELL Partners on Instagram and Telegram, stop by Stand L40, and get entered. The kind of brand energy that makes sense when you think about who HELL Partners is building this for.
And one more thing making the trip to London: an exclusive merch collection, designed specifically for IGB Live. Not a reprint, not leftovers — something made for this exact moment. Come see it at the stand.
The VIP event — for the VIP Inner Circle
Beyond the floor, HELL Partners is hosting a closed evening for top partners and industry voices. An exclusive private screening of The Devil Wears Prada 2, complete with a session from a film critic who actually knows what they’re talking about. Details are confirmed for those already in the circle — and for those who aren’t yet, a conversation at the stand is the right place to start.
It’s the kind of move that says: HELL Partners treats its partners the way the industry should have been treating them all along.
Booth L40, ExCeL London
IGB Live 2026
Book a meeting with a manager:
Doron Affiliate Manager [email protected]
Anna Affiliate Manager [email protected]
Maxim Affiliate Manager [email protected]
The post HELL Partners at IGB Live Prada Gifts, Private Screenings, and Your Next Best Deal appeared first on Americas iGaming & Sports Betting News.
London, July 2026 — While most affiliate networks are busy refreshing their pitch decks, HELL Partners is doing what it always does: moving on its own terms. The brand is officially heading to IGB Live 2026, one of the most influential iGaming gatherings on the calendar, and the team is bringing more than business cards.
IGB Live takes place at ExCeL London, and HELL Partners will be set up at Booth L40
— not hard to find, even harder to ignore.
What HELL Partners actually brings to the table
For those still getting acquainted with the brand: HELL Partners operates a portfolio of in-house iGaming products with conversion rates that speak before anyone in the room does. There are no restrictions on traffic sources — affiliates run what works, full stop. And with a GEO pool spanning Tier 1 through Tier 3 markets, the network offers the kind of scale that keeps serious webmasters interested long-term. Besides, there’s a new brand coming soon, further expanding the opportunities.
Clean terms, open sources, full creative control. The infrastructure is built to perform—and let partners do the same.
What’s waiting at the stand
HELL Partners isn’t flying to London to shake hands and collect LinkedIn connections. The managers on-site will be ready to sit down, open the laptop, and structure a deal worth talking about — tailored, specific, and built around your traffic.
Also at the stand: a Prada giveaway. Three items. Real ones. The mechanics are simple — follow HELL Partners on Instagram and Telegram, stop by Stand L40, and get entered. The kind of brand energy that makes sense when you think about who HELL Partners is building this for.
And one more thing making the trip to London: an exclusive merch collection, designed specifically for IGB Live. Not a reprint, not leftovers — something made for this exact moment. Come see it at the stand.
The VIP event — for the VIP Inner Circle
Beyond the floor, HELL Partners is hosting a closed evening for top partners and industry voices. An exclusive private screening of The Devil Wears Prada 2, complete with a session from a film critic who actually knows what they’re talking about. Details are confirmed for those already in the circle — and for those who aren’t yet, a conversation at the stand is the right place to start.
It’s the kind of move that says: HELL Partners treats its partners the way the industry should have been treating them all along.
Booth L40, ExCeL London
IGB Live 2026
Book a meeting with a manager:
▪️Doron Affiliate Manager [email protected]
▪️Anna Affiliate Manager [email protected]
▪️Maxim Affiliate Manager [email protected]
-
Brazil7 days agoTaDa Gaming to showcase its solutions at Peru Gaming Show 2026
-
Andreas Larsson Casino Manager for Entain6 days ago
Spinomenal content goes live in Estonia via Entain NCE brands
-
Balkans6 days ago
EGT previews new Supreme cabinets for Belgrade Future Gaming 2026
-
Central Europe6 days ago
Habanero goes live on Favbet Romania
-
Amusnet6 days ago
Amusnet to Participate in Belgrade Future Gaming 2026
-
Compliance6 days ago
The Mill Adventure wins GLI-19 certification ahead of Ontario market entry
-
Alberta6 days ago
EveryMatrix gets conditional AGLC approval ahead of Alberta iGaming launch
-
AGLC6 days ago
EveryMatrix secures licensing approval in Alberta Canada
