Africa
LaLiga Partners with Hollywoodbets
LaLiga, Spain’s top division football league, has announced its first partnership deal in South Africa with sports betting company, Hollywoodbets. After signing a deal until the end of the 2019/20 season, the Durban-based organisation has become the official LaLiga Betting Partner in South Africa.
The partnership will include the appearance of Hollywoodbets on Digital Board Replacements (DBR) and 3D Carpet during the LaLiga Santander Matches. There is also a trade exchange of tickets and merchandise that Hollywoodbets will use for upcoming campaigns.
South Africa is a strategic market for LaLiga. This partnership further reinforces LaLiga’s investment in the country and mission to develop football at a local level.
“We are proud to be a partner of one of the best football leagues in the world. South Africans are devoted to football and LaLiga is widely enjoyed throughout the country. We are confident that this will be a long-term and effective partnership with LaLiga. As a company that believes in investing in our communities, we look forward to touching more lives in collaboration with a brand like LaLiga that shares in this vision. We are confident that this is the beginning of a new era in South African football entertainment where our future SA stars will be touched anew by their international football heroes,” Sandisiwe Bhengu, Operations Executive of Hollywoodbets, said.
“Strategic partnerships like these help us to penetrate and expand across new markets. We want to keep growing in the South African market, as we endeavour to increase our fan base and bring LaLiga even closer to our fans. Further, this partnership allows us to keep working on developing football in Mzansi, as we have been doing in various community tournaments in places like Soweto, Port Elizabeth and Polokwane. This has been a shared driver for both brands to partner on, and it is also an important objective for Hollywoodbets,” Marcos Pelegrín, LaLiga South Africa Managing Director, said.