eSports
Huya Becomes Chinese Broadcast Partner of LCS and LEC
Huya has become the exclusive Chinese broadcast partner of LCS and LEC.
Huya is already the exclusive broadcast distribution partner in China for the LCK and the only platform showcasing all four major leagues in China. Huya also recently partnered with Team Liquid to broadcast its player livestreams from North America and Europe to viewers in China.
“After our most successful LEC season yet, we’re looking forward to offering fans more of the kind of innovation and entertainment that our European League is known for,” Alban Dechelotte, Head of Business Development and Sponsorships for EU Esports, Riot Games, said.
“Our partnership with Huya means that it’s even easier for fans worldwide to follow the LEC teams and pros that captivated them at the World Championships,” Alban Dechelotte added.
“The LCS is evolving faster than ever in 2020, and it’s the best time for fans in China and worldwide to tune in and see what North America has to offer in pro League of Legends. We’re excited about our new Monday Night League broadcast with weekly marquee matches and other upgrades for this year, and Huya is the ideal streaming partner to help us tell the dynamic LCS story in China,” Matthew Archambault, head of partnerships and business development, LCS, said.
“Huya has a large layout in China for the League of Legends e-sports market. In this year, Huya has garnered the exclusive broadcaster rights to LEC and LCS, and a 3-year exclusive broadcaster rights to LCK from 2020 to 2022. The agreement brought Huya and Riot Games into an unprecedented level of cooperation. We wish League of Legends fans could get the best viewing experience in Huya, the highly engaged and interactive game live streaming community, and look forward to more cooperation with Riot Games in the next few years,” Huya spokesperson said.
eSports
Thunderpick Partners with Oddin.gg and Introduces BetPeek, First Fully Interactive Esports Viewing Platform
Thunderpick, the leading esports betting platform, in partnership with Oddin.gg, a provider of end-to-end esports betting solutions, today announced the exclusive launch of BetPeek, a first-of-its-kind interactive esports viewing experience available only on Thunderpick.io.
While most esports streams today limit fans to static broadcast feeds and pre-selected camera angles, BetPeek flips the script. For the first time, viewers can control how they watch the action—transforming every match into a personalized, immersive event.
BetPeek’s key features include:
- Follow Any Player – Switch instantly to the POV of any competitor on the server.
- Dynamic Camera Control – Place the camera anywhere on the map for a unique vantage point.
- X-Ray Vision – Unlock strategic insights by seeing what players can’t.
- Play, Pause & Rewind – Revisit every clutch play with DVR-style controls.
- Integrated Betting Tools – Access deeper context and analysis to inform smarter wagers.
“Traditional esports streams have barely evolved; they’re often one-size-fits-all broadcasts that leave fans wishing for more control,” said Kelly Sanders, Head of Strategy at Thunderpick. “BetPeek completely changes that. By putting fans in the driver’s seat, we’re delivering an esports experience that’s not just more engaging, but truly revolutionary for bettors and spectators alike.”
Why It Matters
Until now, esports fans had little choice beyond passively watching standard tournament streams or fragmented co-streams. BetPeek represents the next era: an interactive, on-demand, and bet-integrated platform unlike anything else in the industry. For bettors, this means unprecedented visibility into momentum shifts, rotations, and player form. For fans, it’s a chance to experience the match exactly how they want.
Exclusive to Thunderpick
BetPeek is available only on Thunderpick.io, reinforcing Thunderpick’s position as the most innovative esports betting destination worldwide. In partnership with Oddin.gg, a global leader in esports betting solutions, Thunderpick continues to push the boundaries of what’s possible in live, fan-first esports engagement.
The post Thunderpick Partners with Oddin.gg and Introduces BetPeek, First Fully Interactive Esports Viewing Platform appeared first on Gaming and Gambling Industry in the Americas.
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Esports Charts, the leading esports viewership analytics provider, is partnering with GeoGuessr, the world’s favourite geography‑guessing game, to deliver detailed analytics for its esports tournaments. The collaboration will give organizers clear insights into audience engagement and viewership patterns across events.
As part of the partnership, Esports Charts provides tournament dashboard data for the GeoGuessr competitions. Organizers can track engagement trends, compare performance across regions, and make data-driven decisions for future events.
“Esports Charts is thrilled to support GeoGuessr’s esports events. Our team even enjoys the game together during team activities, so it’s fun to combine that passion with our analytics expertise. By providing clear insights into viewership and engagement, we hope to help the organizers nurture and grow GeoGuessr’s competitive scene globally.” – Sergii Rudenko, CSO at Esports Charts
The recent GeoGuessr World Championship 2025 set new viewership records, reflecting the game’s growing presence in esports. In recent years, GeoGuessr has expanded its competitive offerings with larger prize pools, longer seasons, and more events.
“This year’s World Championship has been an incredible journey across four countries. We extend our gratitude to the passionate GeoGuessr community, talented players, and all of our partners who made this possible. Our partnership with Esports Charts plays a key role in helping us gain valuable audience insights, allowing us to continuously grow and elevate the GeoGuessr esports scene. – Mikael Falgard, Head of GeoGuessr Esports
The collaboration marks another step in the development of GeoGuessr’s esports scene and strengthens Esports Charts’ role as a leading provider of competitive gaming analytics.
The post Esports Charts to deliver comprehensive viewership data to GeoGuessr appeared first on European Gaming Industry News.
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The Global Esports Federation at its 16th Board Meeting approved the draft program for the Los Angeles 2026 Global Esports Games, to be held in December 2026. This follows the earlier announcement of Los Angeles as host city at a major ceremony hosted by Los Angeles Times Media Group Executive Chairman & CEO Dr. Patrick Soon-Shiong, Los Angeles Mayor Karen Bass, and El Segundo Mayor Chris Pimentel—now marking a significant milestone on the road to GEF’s flagship event in the United States.
The GEF Board also unanimously elected Paul J. Foster as President of the Global Esports Federation. Paul, who is GEF Chief Executive Officer, was appointed President ad interim following the resignation of founding President Chris Chan in July, and now assumes the role of President & CEO through December 2027.
In addition, the GEF Board approved the establishment of frameworks to develop the esports ecosystem in the United States, anchored in Los Angeles. This initiative will strengthen the GEF’s connections with stakeholders worldwide and reinforce its mission to elevate esports for all.
The outcomes of GEF 16th Board Meeting reaffirm the GEF’s role as a convening platform, uniting athletes, publishers, Member Federations, and partners to power the future of esports globally.
The post Global Esports Federation confirms program for Los Angeles 2026 Global Esports Games appeared first on Gaming and Gambling Industry in the Americas.
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