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Kambi underlines trusted partner status in fresh 2020 marketing campaign
In-house developed ‘Partner with Confidence’ campaign includes a series of digital and print visuals and vibrant brand videos.
Kambi has kicked-off the year with the launch of a brand new marketing campaign that underlines the global supplier’s status as the industry’s trusted sports betting partner.
The ‘Partner with Confidence’ campaign, unveiled today with the release of a modern brand-led video at Kambi.com/partnerwithconfidence and across owned social channels, highlights Kambi’s position as the sportsbook enabler behind some of the world’s leading operators.
The in-house devised video, produced by London-based commercial production company Irresistible, draws parallels between high-achieving sports stars and sportsbook operators, with the successes of each made possible through the dedication and support of trusted partners behind the scenes.
The campaign also includes a series of print and digital visuals, to be published throughout the year, which feature images of sporting partnerships in action that depict the crucial role trusted partners play in both sport and business.
Gerard Starkey, Marketing and Communications Director at Kambi, said: “A key factor why Kambi is the industry’s trusted sportsbook partner is that we understand the value in creating strong relationships with visionary operators. We take the time to understand and align with our partners’ goals to ensure we are much more than a product supplier and are positioned to guide and advise leveraging our vast experience.
“Partner with Confidence aims to communicate this reassuring message; that as your trusted partner you can count on Kambi to deliver. To deliver the high-performance sportsbook and insight to grow, the regulatory track record and expertise to comply, the flexible technology to differentiate and scale, and the corporate independence to place your interests first.”
Kambi is partnered with more than 20 operators across regulated markets in six continents, combining to create a powerful network that fuels operator growth. In the first nine months of 2019, the turnover generated by Kambi’s partner network grew by more than 30% with a record 11 partners named in the prestigious Power 50 list.
Partner with Confidence will be on display at the Kambi stand during the ICE Totally Gaming exhibition in London next month, located at S2-110. To book a meeting, please visit Kambi.com/partnerwithconfidence or email [email protected].
Asia
S8UL streamer Payal Dhare and OWND! launch gamer-curated fashion capsule
S8UL gaming creator and streamer Payal Dhare has partnered with OWND!, the Gen Z-focused fashion brand from Aditya Birla Fashion and Retail Limited, to launch a gaming-inspired fashion capsule called ‘Gamer Drop’. The companies describe it as India’s first female gamer-curated capsule. The collection will be available on OWND!’s website and in the brand’s stores across India.
According to the press release, ‘Gamer Drop’ includes menswear and womenswear pieces built around gaming culture and streetwear, positioned as a creator-led collection rather than conventional creator merchandise. The campaign leans on the growing overlap between gaming culture, creator communities, and youth fashion.
Marco Agnolin, Chief Executive Officer, OWND!. said, “We see gaming today as a powerful cultural force that is shaping how young consumers express themselves, communicate, and engage with fashion. As one of India’s biggest gamers, Payal Dhare represents this new generation perfectly through her authenticity, confidence, and deep connection with the gaming community. Her influence extends far beyond gaming content, making her an ideal face for our gaming collection. Through this collaboration, we aim to celebrate individuality and connect with India’s digitally native youth in a way that feels relevant, inclusive, and culture-driven.”
Payal Dhare aka Payal Gaming said, “Gaming today has become a culture and a form of self-expression for millions of young people across the country. That’s what makes this collaboration with OWND! so exciting for me. With this curation, I wanted to create something that genuinely reflects my vibe and the energy of my community. It’s stylish, comfortable, expressive – and made for people who want to own who they are.”
The release also points to India’s expanding creator economy. Citing a Boston Consulting Group report, it says India has nearly 2 to 2.5 million creators, with more than 60% of consumers exposed to creator-led content and over 30% of shoppers influenced by creators in purchase decisions.
The post S8UL streamer Payal Dhare and OWND! launch gamer-curated fashion capsule appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BETBY
BETBY Announces Strategic Partnership with Vibra Gaming
BETBY, the leading B2B sportsbook supplier, has announced a new strategic partnership with Vibra Gaming. The agreement will see BETBY deliver its full sportsbook solution to Vibra Gaming, further accelerating its expansion across the LatAm region.
Through this collaboration, Vibra Gaming will integrate BETBY’s complete sportsbook offering covering more than 500,000 monthly events, including its advanced AI-powered tools, AI Labs, and proprietary esports feed, Betby.Games. Delivered via a single, seamless API integration, the solution enables Vibra Gaming to incorporate a fully scalable sportsbook directly into its platform, allowing its operator partners to roll out sports betting efficiently while reducing technical complexity and accelerating time-to-market.
The integration addresses key challenges associated with launching a sportsbook, particularly the technical demands and resource requirements involved. By leveraging BETBY’s solution, Vibra Gaming can extend its platform capabilities without adding significant development overhead, while enabling its partners to introduce sports betting as part of a broader, multi-vertical offering.
A key component of the agreement is the inclusion of Betby.Games, BETBY’s award-winning esports feed, which aligns closely with Vibra Gaming’s localized approach. The portfolio features hyper-localized, industry-first titles such as eVaquejada and eFootVolley, designed specifically to resonate with Latin American audiences, further strengthening engagement across the region.
The partnership comes as BETBY continues to reinforce its position in Latin America, a strategic market where the provider has been actively investing and expanding its footprint. With operational licenses in Brazil and Peru, and a growing network of regional partners, this collaboration marks an important step in BETBY’s long-term growth strategy across LatAm.
Stefanos Karakidis, Business Development Director at BETBY, said: “This partnership is a natural fit for both sides. Vibra Gaming has built a platform that reflects the expectations of Latin American operators, and that creates the ideal environment for our sportsbook to deliver value. Besides that, what makes this collaboration particularly strong is how seamlessly our solution integrates into Vibra’s ecosystem, enabling their casino operator partners to expand into sports betting in a fast, efficient, and scalable way.”
Werter Luna, CEO at Vibra Gaming, said: “At Vibra Gaming, our priority is to provide our partners with flexible, locally relevant solutions that help them grow. Integrating BETBY’s sportsbook allows us to expand our platform with a best-in-class sports betting offering that matches our standards in terms of performance and adaptability. We’re particularly excited about the potential of combining their technology and esports content with our localized approach to further enhance the player experience across Latin America.”
The post BETBY Announces Strategic Partnership with Vibra Gaming appeared first on Americas iGaming & Sports Betting News.
Acquisitions/Merger
Betr Acquires NFA-Registered Broker Ascent Capital Management to Accelerate Launch of Prediction Markets
Betr, the company behind the world’s first real money gaming super app, announced it has acquired Ascent Capital Management Inc., securing National Futures Association (NFA) and Commodity Futures Trading Commission (CFTC) registration to advance the launch of prediction markets within the Betr super app.
Through the acquisition, Betr becomes a CFTC-registered introducing broker, representing a major milestone in the company’s continued expansion into regulated prediction markets. The transaction allows Betr to accelerate the company’s plans to launch prediction markets powered by Polymarket directly within the Betr super app.
Beginning later this year, Betr plans to make event contracts across sports, politics, culture, and more available to its over one million nationwide paying users through the same seamless experience as Picks, Sportsbook, Casino, and Arcade, all integrated within one wallet and one app.
“Prediction markets represent one of the most exciting evolutions in interactive entertainment and financial technology. Since starting Betr, we have built our business entirely around serving the modern sports fan at scale. This acquisition is another step toward our vision of creating the first true nationwide real-money gaming app. By securing IB registration through the acquisition of an established broker, we can now focus entirely on launching a seamless, compliant prediction markets experience powered by Polymarket. Our users will soon be able to engage with Picks, Sportsbook, Casino, Arcade, and Predictions all within a single integrated ecosystem,” said Joey Levy, Founder and CEO of Betr.
Ascent Capital Management Inc. has been registered as an introducing broker since 2011 and brings established compliance infrastructure that will support Betr’s expansion into the rapidly growing prediction markets category while maintaining strong standards around regulatory compliance and user protection.
The post Betr Acquires NFA-Registered Broker Ascent Capital Management to Accelerate Launch of Prediction Markets appeared first on Americas iGaming & Sports Betting News.
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