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Kambi underlines trusted partner status in fresh 2020 marketing campaign

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In-house developed ‘Partner with Confidence’ campaign includes a series of digital and print visuals and vibrant brand videos.

Kambi has kicked-off the year with the launch of a brand new marketing campaign that underlines the global supplier’s status as the industry’s trusted sports betting partner.

The ‘Partner with Confidence’ campaign, unveiled today with the release of a modern brand-led video at Kambi.com/partnerwithconfidence and across owned social channels, highlights Kambi’s position as the sportsbook enabler behind some of the world’s leading operators.

The in-house devised video, produced by London-based commercial production company Irresistible, draws parallels between high-achieving sports stars and sportsbook operators, with the successes of each made possible through the dedication and support of trusted partners behind the scenes.

The campaign also includes a series of print and digital visuals, to be published throughout the year, which feature images of sporting partnerships in action that depict the crucial role trusted partners play in both sport and business.

Gerard Starkey, Marketing and Communications Director at Kambi, said: “A key factor why Kambi is the industry’s trusted sportsbook partner is that we understand the value in creating strong relationships with visionary operators. We take the time to understand and align with our partners’ goals to ensure we are much more than a product supplier and are positioned to guide and advise leveraging our vast experience.

“Partner with Confidence aims to communicate this reassuring message; that as your trusted partner you can count on Kambi to deliver. To deliver the high-performance sportsbook and insight to grow, the regulatory track record and expertise to comply, the flexible technology to differentiate and scale, and the corporate independence to place your interests first.”

Kambi is partnered with more than 20 operators across regulated markets in six continents, combining to create a powerful network that fuels operator growth. In the first nine months of 2019, the turnover generated by Kambi’s partner network grew by more than 30% with a record 11 partners named in the prestigious Power 50 list.

Partner with Confidence will be on display at the Kambi stand during the ICE Totally Gaming exhibition in London next month, located at S2-110. To book a meeting, please visit Kambi.com/partnerwithconfidence or email [email protected].

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African iGaming Alliance names SPRIBE a Platinum Supplier Member

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The African iGaming Alliance (AiA) has signed a strategic partnership with iGaming supplier SPRIBE, with SPRIBE joining the pan-African industry association as a Platinum Supplier Member.

AiA said the partnership will focus on regulatory engagement, industry research, responsible gaming initiatives, policy advocacy and stakeholder engagement aimed at strengthening regulated gaming markets across African jurisdictions.

According to AiA, the collaboration will also support efforts to promote effective regulation, combat illegal gambling, improve market channelisation and encourage evidence-based policymaking.

Peter Emolemo Kesitilwe, Chief Executive Officer of the African iGaming Alliance (AiA), said:

“SPRIBE’s decision to join the African iGaming Alliance as a Platinum Supplier Member represents a significant endorsement of our vision for a sustainable and well-regulated African gaming industry. As one of the industry’s leading technology innovators, SPRIBE brings valuable expertise, insight, and global experience that will strengthen our efforts to support regulators, governments, operators, and other stakeholders across the continent. We look forward to working closely together to promote responsible gaming, regulatory best practice, and long-term industry sustainability.”

The post African iGaming Alliance names SPRIBE a Platinum Supplier Member appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Digital Wallets

Neosurf partners with Mercado Pago to add betting deposits in Mexico

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Neosurf has announced a partnership with Mercado Pago to expand wallet-based funding options for online betting customers in Mexico.

Under the integration, Mercado Pago wallet holders will be able to use their Mercado Pago balance to fund online betting accounts via the Neosurf wallet. Neosurf said the rollout is initially focused on the Mexican market and supports transfers to participating sports betting operators.

Mercado Pago described itself as Latin America’s leading fintech platform with more than 56 million active monthly users. Neosurf positioned the deal as part of broader growth in digital wallet adoption across Latin America, with customers seeking mobile-first payment experiences.

Sue Page, Neosurf CEO Americas, said: “Mexico represents a major growth market for both digital payments and online betting, and we’re incredibly excited to partner with Mercado Pago. This partnership creates a new, easy way for Mercado Pago wallet holders to use their balance to fund their online sports betting accounts through the Neosurf wallet. It reinforces our commitment to delivering secure, compliant and player focused payment solutions throughout Latin America.”

The post Neosurf partners with Mercado Pago to add betting deposits in Mexico appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Pragmatic Play releases Mahjong Wins Triple Pot with 100,000x bonus prize

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Pragmatic Play has launched Mahjong Wins Triple Pot, a new online slot release, the supplier said on 18th June 2026. The title introduces “golden reels” and bonus coin symbols with values of up to 100,000x.

The game uses a 4-5-5-5-4 grid with tumble mechanics. Pragmatic Play said consecutive tumble wins trigger a progressive multiplier trail that increases payouts by 2x, 3x and 5x until the end of the spin.

The supplier added that random symbols on reels 2-4 can be marked gold and then transform into a wild on the subsequent tumble if they form part of a winning combination.

Three scatter types (blue, red and purple) are collected into pots above the middle three reels and can randomly trigger a bonus with eight free spins. Pragmatic Play said the feature marks the full reel below in gold and can award an instant cash prize of up to 100,000x, with boosted multipliers during the bonus.

Pragmatic Play positioned the release as a follow-up to Mahjong Wins Super Scatter.

Sharon McHugh, Director of Public Relations at Pragmatic Play, said: “Mahjong Wins Triple Pot builds on the classic tile game theme with the chance to win up to 100,000x when triggering the bonus game. It is an exciting, golden addition to our portfolio inspired by the East Asian pastime.”

The post Pragmatic Play releases Mahjong Wins Triple Pot with 100,000x bonus prize appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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