Africa
SmartSoft’s expertise and future vision for the African market
In recent years, the online gaming landscape has witnessed a surge in innovative and engaging titles that capture the interest of players worldwide. Among these, first ever flying crash game by SmartSoft – JetX emerged as a standout game, particularly gaining substantial traction in Africa. This article provides an in-depth examination of JetX, a popular online crash game, and explores the expertise behind its creation. By focusing on the game’s features, the developer SmartSoft Gaming, and insights from an interview with the Vice President Commercial, we aim to highlight the factors contributing to JetX’s success and its impact on the gaming industry.
About SmartSoft Gaming
Founded in Georgia in 2015 by industry experts, SmartSoft set out to create a one-of-a-kind casino games provider that offers high-quality gaming experiences worldwide. By combining interactive features with captivating visuals, we blend gaming and gambling to deliver more engaging, entertaining, and superior experiences. Our mission is not just to attract players but to enhance their enjoyment.
To gain further insights into the development of JetX and the vision behind its creation, we spoke with the Vice President Commercial of SmartSoft.
Rusa Javakhishvili Vice President Commercial of SmartSoft shared insights and analytics from African countries, and outlined future plans. Rusa joined SmartSoft two years ago as Head of Finance and Strategic Projects. In early 2024, she transitioned to the commercial side as Head of Account Management, and is now Vice President of Commercials, overseeing several regions, including Africa.
What was the general concept and inspiration behind JetX?
In recent years, the online gaming landscape has witnessed a surge in innovative and engaging titles that capture the interest of players worldwide. Among these, JetX has emerged as a standout game, particularly gaining substantial traction in Africa. The main concept of the game is that it is easy to play, the player is involved in the decision as much as possible, it is fast and within the fast-paced world we think that it delivers exactly what players need for an enjoyable experience.
How does JetX differentiate itself from other crash games in the market?
At SmartSoft, we appreciate our relationships with partners, it’s very important to us. We constantly think and work to create a valuable product and maintain strong connections with them. SmartSoft’s portfolio includes a diverse range of online casino games, each designed to offer unique features and interactive gameplay but JetX is the literal gem!
JetX is an online crash game that combines simplicity with excitement, offering players an engaging betting experience. This dynamic gameplay requires both luck and strategy, appealing to a broad audience seeking quick, high-stakes action. JetX stands out due to its user-friendly interface, real-time gameplay, and mobile compatibility, making it accessible and enjoyable for players on the go. Its growing popularity in Africa can be attributed to its exciting gameplay mechanics and the potential for significant winnings.
What strategies did you employ to ensure JetX appeals to a diverse audience, particularly in Africa?
When we expanded into the African market, we knew it’s a big and diverse region, so it’s important to understand each country individually instead of seeing it as one market. With our partners’ help, we’re working hard to learn about each country’s marketing practices and what types of games people enjoy. It’s a challenging task, but the African market is a top priority for us, and we’ve allocated resources to quickly build our knowledge in this area.
How has JetX been received by African players compared to other regions? Are there any notable differences in player behavior or preferences?
The African market is one of the most interesting and significant for us, and we believe it has great potential. It is a highly dynamic and exciting market, where players are exposed to a wide variety of games. Their enthusiasm for diverse content gives us inspiration and motivation to create games specifically tailored to their unique preferences and needs. Moreover, they are quick to engage with new releases, eagerly embracing fresh content when it aligns with their tastes and expectations. Although Crash products were introduced only recently, they have quickly become a favorite among consumers. We expect this trend to continue growing.
How do you assess player feedback and incorporate it into ongoing game improvements?
This is a crucial aspect for us. That’s why, in collaboration with our partners, we consistently review key feedback on our games and strive to incorporate it as much as possible into new versions. We strive to bring enjoyment in everything we do – whether it’s in our work environment, or for the end users. Our goal is to delight both the customers and ourselves with our work. Therefore, we integrate gaming’s fun elements into gambling to maximize enjoyment. This approach fuels our drive to innovate and create playful experiences, redefining the gambling industry and making it more entertaining;
What future developments or updates can players expect for JetX?
Our product has undergone numerous changes since its inception, with many more improvements planned. These changes are aimed at delivering the best possible user experience for players while ensuring the product remains of the highest technical quality.
How has the success of JetX influenced SmartSoft’s approach to game development?
JetX, the first Crash game created in 2018, holds a special place as one of the company’s most beloved titles. Its global popularity is evident, and we’re thrilled that players enjoy it. At SmartSoft, having a diversified portfolio is crucial, which is why we release new games every year. As pioneers in the Crash genre, we ensure that we continually expand our offerings. Our goal is to provide players with a wide range of high-quality games they can trust to deliver an enjoyable experience.
The post SmartSoft’s expertise and future vision for the African market appeared first on European Gaming Industry News.
Nigeria’s latest sports betting brand, Betcamp, has officially unveiled Nigerian football legend, Samson Siasia, and renowned broadcaster, Guinness World Record holder and media personality, Mighty George, as brand ambassadors.
The unveiling ceremony was held at the company’s Abuja headquarters and marks another major milestone for the fast-rising sports betting platform, which officially went live on May 25, 2026.
The appointments reflect Betcamp’s commitment to partnering with personalities who embody excellence, credibility, resilience and innovation, while strengthening its connection with sports fans and entertainment audiences across Nigeria.
Samson Siasia remains one of the most accomplished figures in Nigerian football history. As a player, he was part of Nigeria’s historic 1994 Africa Cup of Nations-winning squad and represented the country at its first-ever FIFA World Cup appearance in the US.
He later distinguished himself as a coach, leading Nigeria’s Flying Eagles to the FIFA U-20 World Cup Final in 2005, winning Olympic Silver in Beijing 2008 and Olympic Bronze in Rio 2016.
Mighty George is one of Nigeria’s most celebrated broadcast personalities. A multiple award-winning journalist and presenter, he is the current Guinness World Record holder for the Longest Talk Show and the penultimate recipient of the Nigerian Presenter of the Year Award. Through his work in broadcasting, live events and sports media, he has built a reputation as one of the country’s most engaging and influential media figures.
As part of the partnership, Mighty George will serve as the official host of “Inside The Camp,” a new podcast powered by Betcamp. The platform will feature engaging conversations with sports icons, entertainers, business leaders and influential personalities, offering audiences unique insights into their lives, careers and experiences.
Speaking after the unveiling, Siasia expressed his excitement at joining the Betcamp family.
“I am excited about this journey and look forward to the growth and success of the brand. I have had the opportunity to closely observe the vision and commitment of the people behind Betcamp, and I can confidently say this is a brand built on integrity, professionalism and innovation. I am proud to be associated with a platform that is committed to serving sports fans and punters across Nigeria.”
Mighty George also expressed delight at the endorsement and the opportunity to contribute to the growth of the brand.
“I am truly excited to be joining Betcamp at such an important stage of its journey. From my interactions with the team, it is clear that this is a brand driven by innovation, integrity and a genuine passion for sports. I am honoured by the confidence reposed in me and look forward to helping build meaningful connections with sports fans across Nigeria while creating engaging and impactful conversations through Inside The Camp.”
Speaking on behalf of the company, Betcamp Lead Strategist, Mr. Ifiok Albert, described the appointments as a significant step in the company’s growth strategy.
“We are delighted to welcome Samson Siasia and Mighty George to the Betcamp family as Brand Ambassadors. Both individuals represent values that align perfectly with our brand — resilience, excellence, discipline, commitment, professionalism and consistency. Their achievements in their respective fields have earned them credibility and respect, making them ideal partners as we continue to build a trusted and innovative sports betting platform.”
He added that the company remains committed to delivering premium sports betting experiences powered by innovation, transparency and customer satisfaction.
Since officially going live on May 25, 2026, Betcamp has continued to establish its presence within Nigeria’s sports ecosystem through a series of fan engagement initiatives and strategic activations. The brand recently hosted a successful football viewing experience in Abuja on May 30 and is set to continue its nationwide engagement drive with activations across key cities.
As part of its expansion plans, Betcamp will also host a major launch event at its Uyo office this month, bringing together sports enthusiasts, stakeholders, partners and members of the public for a celebration of sports, entertainment and innovation.
With the unveiling of Samson Siasia and Mighty George as Brand Ambassadors, alongside the launch of Inside The Camp, Betcamp is positioning itself as more than a sports betting platform. The company aims to become a leading sports and entertainment brand dedicated to engaging fans, celebrating excellence and creating memorable experiences for Nigerians.
The post Betcamp Announces Siasia, Mighty George as Ambassadors appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
QTech has signed a content deal with Swedish supplier Split The Pot to add new games to its aggregation platform for African and Latin American markets. The agreement was announced on 10 June 2026.
Under the deal, QTech will roll out Split The Pot’s mobile-optimised “light games”, including Comet Crash Deluxe, Wheel of Fortune and the Zama Big 5 series. The supplier says its titles are designed to support a range of volatility profiles and include “the ability to cashout at every level”.
The companies positioned the partnership around performance in emerging markets where players can face device and connectivity constraints, including lower-spec handsets, limited network access and higher data costs.
Philip Doftvik, QTech’s CEO, said: “Split The Pot offers a welcome breath of fresh air in the sector, especially with their creative cashout functionality working seamlessly even in territories where network connectivity remains a challenge. The games are therefore very well suited for the African markets, in particular, which aligns with our increased focus on the region. Locally adapted content is regularly requested from our clients in Africa, hence we are excited to release Split The Pot’s games to our partners there.”
Christian Rajter, CEO of Split The Pot, added: “We’re thrilled to join forces with QTech. This partnership means even more players in our core markets, like Africa and Latin America, will have access to our engaging games. We’ve designed them to work seamlessly, even on less powerful devices and with limited internet, ensuring everyone can enjoy the experience.”
The post QTech adds Split The Pot games to boost Africa and LatAm offering appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Playson has partnered with KingMakers to launch a selection of its online casino titles in Nigeria through the operator group’s sportsbook and gaming brand, BetKing.
Under the agreement, Playson will distribute a portfolio of games to BetKing players via the EveryMatrix aggregation platform. The supplier said the games have been rebuilt and optimised for African audiences.
First titles live include Coin Strike: Hold and Win, Energy Coins: Hold and Win, and Sevens & Fruits: 20 lines.
Conor Jenner, Senior Sales Manager at Playson, said: “Partnering with KingMakers is another exciting step in our expansion across Africa, a region that continues to present significant opportunities for growth and innovation.
“BetKing has built a formidable reputation and loyal player base in Nigeria and beyond, making them an ideal partner for our content. We are particularly pleased to launch with a selection of games optimised specifically for African markets, ensuring players receive a highly engaging entertainment experience from day one.”
Nick Baker at KingMakers, said: “Playson’s portfolio features a strong mix of proven-performing content and engaging gameplay, making this partnership an excellent addition to our casino offering.
“We are committed to delivering first-class entertainment experiences for our players, and integrating games tailored for our markets supports that ambition while strengthening the quality of content available through BetKing.”
The post Playson launches online casino games in Nigeria via BetKing deal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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