Interviews
Exclusive ICE Preview Q&A w/ Ivan Kravchuk, Chief Executive Officer at Evoplay
Before we get started, congrats to Evoplay on an absolutely fantastic 2022 with high-profile deals with the likes of Relax Gaming, Bragg and Novibet! Can you talk us through the deals and how much it means to you as a company?
2022 was definitely a success for Evoplay! Even though it was still one of the most challenging calendar years, given the war in Ukraine. Our fantastic product creation and business development trajectory allowed us to reach new heights and enhance our position as a leading iGaming developer, so much so – we won multiple awards for our work.
Meanwhile, partnerships with top-tier companies proved once again that Evoplay titles are welcomed by the industry’s biggest and best. It truly motivates us to continue impressing our peers with innovative high-tech entertainment that inspires and engages a remarkably broad audience.
Looking to ICE in a few weeks – we’re sure your team must be excited to attend, what have you got in store for delegates, and what can visitors to your stand look forward to?
ICE London is one of our favourite meeting points, we enjoy liaising with industry leaders and like-minded associates. It’s always a great pleasure for the Evoplay team to visit London and catch up with both current and potential partners.
This year, we’ve upgraded our stand to make it in-sync with our next-generation vision. It perfectly complements our finest titles and solutions, so make sure you drop by our N6-150 stand when you arrive – especially if you’re on the lookout for exclusive and cutting-edge products to enhance your offering, we’ve got it all!
Looking back at recent years, Evoplay has really made a name for itself as a standout supplier with next-gen titles such as Star Guardians and Dungeon: Immortal Evil, what’s in the pipeline for 2023, and what kind of titles can we soon see?
We’re well known for our world-class games, and we’re set to continue establishing our brand towards this direction. We’re already working on a new flagship game and a variety of other exciting gaming products that will no doubt shake up the industry even more than we have done so already.
In 2023, we’ll be focusing on both instant games and slots, making sure we reinvent these verticals with gamification layers and even more exciting mechanics. In addition, we’re pleased with the response our Penalty Shoot-out, Penalty Series and Football Bet titles have received, therefore, we’re also looking forward to continuing with the world of football.
Onto game development – given your extensive experience in the industry – how much do you see trends changing in the year ahead, and what are next-gen players looking for right now?
With a new generation of the audience arriving into the world of gambling, it’s our task as a game developer to meet the demands of this emerging demographic. It’s also important to bear in mind that these younger players are quite familiar with digital entertainment, as they consume so much already through Netflix, video games, TikTok and Youtube. As a leading supplier, you really need to place importance on targeting the difference between generations.
Next-generation players have proven to be quite picky and often choose state-of-the-art games that offer supreme quality. At Evoplay, we’re constantly diving into player research and analysis to find out what more we can do and how we can please a new audience, and we’re passionate about what we do.
Last but not least, prediction time for our European Gaming readers! Which key markets on the continent should we be looking at this year, and which regions hold the most potential?
Speaking about our development strategy, it includes Switzerland, Mexico, Portugal, the Czech Republic, Greece, Spain, Canada, and the Nordic countries, with a primary focus on Finland. LatAm is another region to continue establishing our presence, as we saw a remarkable 560% Bet Sum increase in 2022. So, be ready to find Evoplay’s outstanding products on many platforms worldwide!
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