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Q&A with Rory Kimber, Account Management and Marketing Director at 1X2 Network
Can you talk us through the structure of 1X2 Network and the various divisions and subsidiaries it contains?
1X2 Network is the overall entity that encompasses the two supplier studios 1X2gaming and Iron Dog Studio. 1X2gaming provides a broad range of gaming concepts, with retail-feel slots, table games, arcade games and more. While Iron Dog Studio’s onus is on offering premium slot releases, having produced a significant number of Megaways™ titles and other tier one releases. The 1X2 Network also includes 1X2 Network Partnerships, where we aggregate a wealth of content from 3rd party suppliers on the 3PI (3rd Party Integrations) platform – these are then distributed via the network, a combination of direct integrations and other aggregation routes.
Why did you decide to structure the business in this way with two different studios?
1X2gaming was the original brand that began the journey, but a lot of that philosophy has continued into the structure we have now. 1X2gaming is primarily a studio producing classic games, arcade style content and market specific slots. Iron Dog Studio is our premium studio and has a different framework, that allows more innovation and flexibility. The two work in tandem with some shared central resource but the split allows us to release a variety of games without diluting either brand to players and Casino Managers. 1X2 Network sits above that as the company brand and is what we’re known as – underlining that everything operates under one leadership team and with a clear, defined direction.
How do you decide which games get developed and released by which studio?
Both Iron Dog Studio and 1X2gaming have their own individual brand, so the development process for a given game begins within one or the other. The two studios’ portfolios are different without being totally separated – which is what allows 1X2 Network to provide such a broad variety of gaming experiences. We have on occasion moved a project over when it is in development but in general games live in one studio from conception to go live to allow the clarity of thought to carry through. In general, the styles of the game and their target markets make it very easy to decide which studio will develop a concept.
How do you ensure that each studio has its own identity but that both still align under the 1X2 Network umbrella?
While 1X2 Network encompasses two separate studios, they are not treated in isolation from one another. There is shared resource amongst the studios and whilst some maths, design and product ownership is separate there is still a core product team who drive strategy for the entire network. Games are ultimately delivered under the 1X2 Network umbrella, and thus we seek to maintain an overarching brand mentality which all our games subscribe to; this mentality could be surmised in our focuses on player experience, innovation and quality.
Do most of your operator partners take games from both studios?
Yes absolutely, every operator has content from both studios as the delivery routes are identical. 1X2 Network is the brand that operators deal with and they understand that the studios are part of something bigger. That’s not to say that all operators see the same performance between the studios, depending on markets, player demographics, style of site and many other factors, we have tier 1, 2 and 3 customers who perform better with Iron Dog and the same for 1X2gaming. We obviously work to promote the games that will be most successful but it’s extremely rare that we don’t see success across both studios in one form or another.
Anything else to add?
1X2 Network has been operating for 20 years, so I guess it’s no surprise that some elements require a bit of explanation, but in general we feel the two studio set up under an overarching brand is a solid, clear and efficient set up that allows us the flexibility we need to provide to all our customers and take a good share of the market.
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Central America
FeedConstruct takes exclusive data and streaming rights for Nicaragua’s Liga Primera
Deal covers worldwide distribution of Liga Primera and Copa Primera content for sportsbooks and betting suppliers.
FeedConstruct has acquired exclusive worldwide streaming and data rights for Nicaragua’s top-tier football competitions, Liga Primera and Copa Primera.
The company said the agreement delivers start-to-finish coverage of every match across both competitions and expands its Central American football portfolio for sportsbook operators and providers using its data integration and streaming.
Ani Isakhanyan, Head of Rights and Content at FeedConstruct, stated, “Securing these exclusive rights is a highly valuable addition to our portfolio. Liga Primera and Copa Primera deliver the consistent football content that the global iGaming industry demands. This acquisition ensures our partners can offer comprehensive coverage of a rapidly emerging betting market.”
Allan J. Chamorro, Managing Partner at Apollo Sports Business Group, added, “Nicaragua has rapidly established itself as one of Central America’s fastest-growing football markets, attracting growing regional recognition and international commercial interest. Our partnership with FeedConstruct builds on that momentum by expanding the global distribution of Liga Primera and Copa Primera while powering sustainable commercial opportunities that strengthen clubs, elevate the competitions, and accelerate the long-term growth of the game.”
Liga Primera and Copa Primera are the main competitions in Nicaragua’s professional football calendar. FeedConstruct said the competitions are gaining regional recognition in Central America, supported by regular participation in CONCACAF tournaments.
The post FeedConstruct takes exclusive data and streaming rights for Nicaragua’s Liga Primera appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Cool Bus Shelter
The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers
The UAE Lottery has partnered with SmartLife Foundation to support outdoor workers during the UAE summer, backing the Cool Bus Shelter initiative in Abu Dhabi on July 20, 2026.
The programme aligns with the UAE’s Midday Break rules, which require outdoor work to stop between 12:30 PM and 3:00 PM during peak heat. As part of the initiative, air-conditioned buses were stationed near labour sites to provide workers a place to rest before returning outdoors.
Volunteers from The UAE Lottery and SmartLife Foundation provided cold towels, cold water and drinks, according to the organisations. Workers also received portable rechargeable neck fans intended to provide additional cooling after the break.
Suzan Kazzi, Associate Director – Corporate Social Responsibility at Momentum- The UAE Lottery, said: “Outdoor workers are the backbone of our cities’ urban development, and initiatives like the Cool Bus Shelter ensure they receive the care and recognition they deserve during the most challenging months of the year. This is our small way of saying thank you and reminding them that their wellbeing truly matters”.
Abhijeet Oak, Vice President at SmartLife Foundation, added: “At SmartLife Foundation, we believe that protecting the wellbeing of outdoor workforce is a shared responsibility. Through the Cool Bus Shelter initiative, we are proud to collaborate with organizations such as The UAE Lottery and other community partners to create moments of comfort, appreciation and human connection that leave a lasting impact”.
The post The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Bally’s Intralot
Intralot Ireland Limited Signs Seven Year Contract Extension with Premier Lotteries Ireland
Bally’s Intralot announced that its subsidiary Intralot Ireland Limited has signed a seven year contract extension, through November 2034, with Premier Lotteries Ireland (PLI). The agreement supports PLI’s continued operation of the Irish National Lottery through the remainder of its license period and reinforces Bally’s Intralot’s role as a trusted technology and services partner.
Under the terms of the agreement, Bally’s Intralot will modernise PLI’s technology ecosystem by deploying its next-generation LotosX Omni solution and PlayerX Player Account Management platform. The solution will provide a modern, cloud-based technology foundation supporting lottery operations across retail and digital channels, while incorporating advanced retailer management, instant games management, device management and content management capabilities. The agreement also includes comprehensive support and maintenance services, along with cloud operations and cybersecurity services for the first year, designed to ensure the long-term reliability, security and performance of PLI’s technology environment.
Through this partnership, Bally’s Intralot will support PLI in delivering a future-ready operating environment designed to enhance operational efficiency, accelerate innovation and strengthen player engagement. The modernisation will provide a secure, scalable and resilient platform that enables PLI to continue evolving its offerings while improving time-to-market implementation of new initiatives, along with maintaining the highest standards of reliability and service to players and retailers across Ireland.
“We are pleased to extend our partnership with Bally’s Intralot, a relationship built on trust, commitment to excellence, and shared ambition since 2014. As we look to the future, this agreement provides a strong platform for continued innovation and growth, ensuring we can deliver a modern, secure, and world-class National Lottery that places responsible play at its heart while continuing to benefit communities across Ireland,” said Cian Murphy, CEO of PLI.
Robeson Reeves, CEO of the Bally’s Intralot Group, said: “We are proud to extend our long-standing partnership with Premier Lotteries Ireland for a further seven years. This agreement reflects the strength of our technology and the trust we have built with PLI over more than a decade of collaboration. We look forward to continuing to support the National Lottery of Ireland and to delivering innovative, responsible gaming experiences to players across the country.”
The post Intralot Ireland Limited Signs Seven Year Contract Extension with Premier Lotteries Ireland appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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