Canada

The lowdown on March Madness

Published

4 years ago

March 15, 2022

With this year’s college spectacular set to break new betting handle records in the United States, Checkd Group’s Callum Broxton takes an overview of the scene.

With sports betting legislation accelerating since last year’s tournament, what sort of betting volumes can we expect from March Madness 2022?

Callum Broxton: A total of $4.6b was wagered in March 2021, comfortably surpassing all projections. In 2022, with the combination of gambling becoming more mainstream alongside three major gambling states in Arizona, Louisiana, New York going live, there’s no doubt the $5bn barrier will be broken – it’s really a case of how close to a total handle of $10bn it will be.

Which types of bets are most popular with March Madness and why? Do you envisage any changes in betting behaviour for this year’s event?

CB: Simplicity wins out during March Madness. Team-focused betting will take centre stage with spreads and moneyline dominating. The beauty of the tournament and the reason it’s universally popular is that it’s simple. It’s all about the teams and who will progress to the next round. While player props have huge popularity in the pro leagues, they don’t resonate as much with college bettors; the players at college level aren’t nationwide stars (with some notable exceptions) and the books don’t offer anywhere near the range of player-centric market choices. By 2023 we may well see big changes in this respect with names, image and likenesses (NIL) deals allowing players to grow, establish and monetize their own brands and as more states go live there will be a much larger in-state fanbase where the college players are stars.

What role can a sports betting supplier play in protecting the integrity of collegiate sports and identifying irregular betting patterns?

CB: It’s interesting to observe the different approaches to betting on college sports, with Oregon outlawing it completely and some states, such as New Jersey, not allowing wagers on in-state teams. The NIL deal, though, could well be huge here. Players now have a long-overdue and legitimate way to make money during their time in college which, in theory at least, reduces the threat of match fixing or points shaving scandals as seen in the past, with the lure of a payday from such schemes now drastically reduced. The Arizona State points shaving scandal in 1994 was identified by Vegas sportsbooks. If they were able to spot irregular patterns back then, sportsbooks in 2022 should spot any irregularities almost instantly with their dedicated teams and immense software capabilities.

affiliate marketing

CasinoCanada partners with LolaJack Casino to expand Canadian visibility

Published

18 hours ago

June 2, 2026

GamingAmericas.com

casinocanada-partners-with-lolajack-casino-to-expand-canadian-visibility

CasinoCanada.com has entered into a partnership with LolaJack Casino to increase brand visibility and direct traffic to the platform in the Canadian market, the companies said.

Under the agreement, CasinoCanada will produce and distribute content about LolaJack Casino, including its gaming catalogue, platform features, and operational details. The content will be published in CasinoCanada’s review, comparison, and informational sections, with the stated aim of attracting and redirecting user traffic.

CasinoCanada is a Canada-focused online casino guide operated by SEOBROTHERS.

Eugene Ravdin, Head of PR at SEOBROTHERS, said: “We are pleased to support LolaJack Casino in strengthening its presence in the Canadian market. This partnership is aimed at driving relevant traffic to the platform through CasinoCanada’s content and distribution channels.”

LolaJack Casino is operated by WinLeads and was established in 2026.

The platform operates under a Costa Rican licence issued to Tafico Ltd. Alfie, Affiliate Manager at WinLeads, said: “We are delighted to team up with CasinoCanada to strengthen our brand visibility across Canada. This partnership aligns perfectly with our goal to deliver a top-tier gaming experience to Canadian players through a trusted informational guide.”

The companies said Canadian users have access to a gaming library of more than 11,000 titles from 107 software providers, including Pragmatic Play, Playson, Mascot Gaming, and Hacksaw Gaming.

The post CasinoCanada partners with LolaJack Casino to expand Canadian visibility appeared first on Americas iGaming & Sports Betting News.

Ben Wood CCO at Playson

Playson strengthens North American footprint with Caesars Entertainment partnership

Published

19 hours ago

June 2, 2026

GamingAmericas.com

playson-strengthens-north-american-footprint-with-caesars-entertainment-partnership

Launch brings slot studio’s award-winning portfolio to an increased player base across Ontario

Playson, the accomplished digital entertainment supplier, has secured its latest partnership in Ontario with Caesars Entertainment, bringing a new portfolio of titles to Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino.

The agreement will see Playson elevate the industry-renowned operator’s comprehensive online slot collection with an array of top-performing releases from its Hold and Win library, integrated via Light & Wonder’s aggregation platform.

Titles including 4 Pots Riches: Hold and Win, Thunder Coins: Hold and Win and Diamonds Power XXL: Hold and Win will enable players across the province to enjoy feature-led, captivating gameplay experiences, which have already proven successful since Playson first entered the market in 2022.

Playson’s latest tie-up highlights the international recognition of its brand, with its extensive portfolio continuing to drive long-term value for operators worldwide.

Ben Wood, CCO at Playson, said: “Caesars Digital is a prestigious entertainment brand and this partnership reinforces our commitment to deliver player-favourite content to the world’s leading casino operators. We look forward to bringing our proven portfolio to an increased number of players across Ontario and continue strengthening our North American footprint.”

Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, said: “The addition of Playson’s established portfolio of titles broadens the online casino offering for our players in Ontario. This partnership reflects our ongoing focus on advancing the online casino experience across our platforms.”

The post Playson strengthens North American footprint with Caesars Entertainment partnership appeared first on Americas iGaming & Sports Betting News.

Canada

Peter & Sons signs St8 deal to distribute slots in Ontario and the UK

Published

20 hours ago

June 2, 2026

Wladimir P.

peter-&-sons-signs-st8-deal-to-distribute-slots-in-ontario-and-the-uk

The content rollout targets two regulated markets via St8’s aggregation platform, giving operators access to titles including Barbarossa Dragon Empire and Zombie Road.

Peter & Sons has signed a partnership with aggregation platform St8 to distribute the studio’s casino content to operators in Ontario and the UK.

The agreement expands Peter & Sons’ reach through St8’s aggregation network, with the initial focus on the regulated Ontario and UK markets.

Operators in both jurisdictions will be able to offer Peter & Sons titles including Barbarossa Dragon Empire, Ghostfather Awakened, Zombie Road, and Sand of Destiny.

Yann Bautista, Founder and Commercial Director at Peter & Sons, said: “Ontario and the UK are both hugely important markets for us, so partnering with St8 represents a very exciting step in our continued expansion. Their aggregation network creates a strong route for bringing our portfolio to operators in these regions, and we’re looking forward to seeing our games reach even more players across both markets. St8’s approach and understanding of regulated gaming make them a natural partner for Peter & Sons.”

David Fall, Business Development Manager at ST8, added: “We are absolutely delighted to be working with Peter & Sons across the UK and Ontario markets. Their bold creative vision, distinctive game design and commitment to player-first entertainment make them an outstanding partner for us. We are excited about what we can achieve together and look forward to bringing their unique portfolio to even more players.”

The post Peter & Sons signs St8 deal to distribute slots in Ontario and the UK appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.