Canada
Engaging with new audiences
R. Franco Digital’s CCO Mario Benito discusses the changing face of online gaming in Latin America, the pressing need to engage with new forms of marketing and the need for on-the-ground knowledge
What’s your overview of the LatAm market as a whole right now – how has it changed as we move away from the COVID pandemic?
The market in LatAm is currently booming and shows no sign of slowing down. The pandemic has given many people the opportunity to learn about online gambling – not least the many operators in the region who have moved into the digital world for the first time. At this stage of the COVID pandemic, we have reached the point where governments in many countries are looking at new ways to bring in tax revenues and that can only be beneficial to those who wish to see an increase in the number of regulated markets. We are already seeing a widespread increase in online activity and revenues across LatAm and along with the rest of the industry, await development in Brazil in particular with great interest.
Looking forward, how do you see local land based and retail sectors moving forward following the effects of the COVID pandemic? Is digital marketing the way forward?
It is clear that for these sectors to succeed in the future, digital marketing has to be a primary action and a central pillar of their strategy. The way that people all over the world consume media has changed forever and millions will now never encounter traditional TV advertising again, for example. Following the old traditional ways of marketing is a recipe for obsolescence when relatively new channels such as Twitch and YouTube enjoy such widespread popularity. For casino suppliers, while a great deal of care should be taken over the selection of appropriate partners, this is no time for hesitancy. Streamers and influencers on new media channels attract huge audiences and cannot be ignored in favour of campaigns in traditional media.
We have seen the LatAm-based online operations grow at a very fast pace in the past year or so, how do you see this evolving in the future and what opportunities does this bring to the market as a whole?
The growth of a market is always a positive sign and much more so when it occurs in the manner of LatAm. As in any growth market, multiple opportunities will arise that the entire sector will have to know how to take advantage of. One of the most important factors here is having the knowledge on the ground of what operators and players want. This will inevitably vary from country to country in a region as large and diverse as LatAm, but one constant remains: players want high-quality products that offer an immersive, enjoyable experience. We are part of the entertainment business and are competing for online attention with the likes of the major streaming services and must continue to give players compelling reasons to play.
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CasinoCanada.com has revamped its bonus display, introducing a new Bonus Card system that makes it easier to understand, compare, and claim offers.
The recently launched Bonus Cards offer an organized and efficient method for discovering bonuses.
This update addresses ongoing problems with messy and uneven bonus information. In the past, diverse naming methods, extensive explanations, and concealed special offers complicated the process for users to find pertinent deals.
Neat, uniform cards
Every bonus now follows a distinct standardized format with straightforward names and essential information displayed prominently. The straightforward, easy-to-read design removes confusion and enables users to swiftly grasp every offer.
Exclusive bonuses highlighted prominently
CasinoCanada.com now showcases its exclusive offers – bonuses that can only be accessed through the site. A new Exclusive toggle enables users to quickly display these deals without going to a different page or completing extra tasks. With one tap, special deals rise to the top of the list.
Expandable information for enhanced understanding
Every card now features an expandable area containing essential terms, advantages and disadvantages, and qualification criteria. This assists visitors in swiftly locating the specific promotion they seek, minimizing search duration and enhancing overall navigation.
The revamped system simplifies the reading, comparing, and claiming of bonuses. This update increases CasinoCanada.com’s value to its audience by minimizing friction and showcasing exclusive offers.
CasinoCanada.com will persist in broadening and improving the product, with forthcoming visual upgrades and extra features already being developed.
The post CasinoCanada.com Launches Revamped Bonus Cards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
CasinoCanada.com has updated its bonus presentation, unveiling a redesigned Bonus Card system that simplifies understanding, comparison, and claiming of offers.
The newly released Bonus Cards bring a streamlined and structured approach to bonus discovery.
This update resolves persistent issues with cluttered and inconsistent bonus information. Previously, varied naming conventions, lengthy descriptions, and hidden exclusive offers made it difficult for users to identify relevant deals.
Clean, consistent cards
Each bonus now uses a clear unified format with concise names and key details presented upfront. The simple, scannable layout eliminates complexity and allows users to quickly understand each offer.
Exclusive bonuses front and center
CasinoCanada.com now highlights its proprietary offers – bonuses available exclusively through the platform. A new Exclusive toggle allows users to instantly surface these deals without navigating to a separate page or taking additional steps. With a single tap, exclusive offers move to the top of the list.
Expandable details for deeper insights
Each card now includes an expandable section with key terms, pros and cons, and qualification requirements. This helps visitors quickly find the type of promotion they are looking for, reducing search time and improving overall navigation.
The redesigned system makes bonuses easier to read, compare, and claim. By reducing friction and highlighting exclusive offers, this update enhances CasinoCanada.com’s value to its audience.
CasinoCanada.com will continue expanding and refining the product, with upcoming visual enhancements and additional functionality already in development.
The post CasinoCanada.com introduces redesigned Bonus Cards appeared first on Americas iGaming & Sports Betting News.
Acquisitions/Merger
Great Canadian Entertainment and Semiahmoo First Nation Announce Purchase and Sale Agreement for Elements Casino Surrey
Great Canadian Entertainment and the SE-MI-AH-MU Development Corporation, the economic development arm of Semiahmoo First Nation (SE-MI-AH-MU) announced that they have entered into a definitive agreement for the purchase by SE-MI-AH-MU from Great Canadian of Elements Casino Surrey.
Great Canadian’s Board of Directors unanimously approved the transaction, which remains subject to financial commitments, customary closing conditions as well as customary approvals by the regulatory authorities and the City of Surrey, which owns the underlying real property at Elements Casino Surrey. Under the terms of the definitive agreement, the Company will provide transition services to SE-MI-AH-MU for up to one year post-closing.
“Today’s announcement marks the eighth agreement we have executed with B.C.-based First Nations for the sale of our B.C. operations. We are thrilled that the Semiahmoo First Nation is eager to enter the province’s casino sector with the purchase of Elements Casino Surrey. Our next step will be to continue to work with the SE-MI-AH-MU team to timely close this transaction and then work with SE-MI-AH-MU and the Elements Casino Surrey team members for long term success,” said Matt Anfinson, Chief Executive Officer of Great Canadian.
“This acquisition represents an important step forward in strengthening economic opportunity for Semiahmoo First Nation and reaffirming our presence within our traditional territory as a strong and capable business entity. Through this new venture, we look forward to creating meaningful benefits for our people, supporting employment opportunities in the region, and contributing to the long-term well-being and prosperity of our community,” said Chief Harley Chappell of Semiahmoo First Nation.
McMillan is serving as legal counsel to Great Canadian and Munnings Law is serving as legal counsel to SE-MI-AH-MU.
The post Great Canadian Entertainment and Semiahmoo First Nation Announce Purchase and Sale Agreement for Elements Casino Surrey appeared first on Americas iGaming & Sports Betting News.
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