Canada
Engaging with new audiences
R. Franco Digital’s CCO Mario Benito discusses the changing face of online gaming in Latin America, the pressing need to engage with new forms of marketing and the need for on-the-ground knowledge
What’s your overview of the LatAm market as a whole right now – how has it changed as we move away from the COVID pandemic?
The market in LatAm is currently booming and shows no sign of slowing down. The pandemic has given many people the opportunity to learn about online gambling – not least the many operators in the region who have moved into the digital world for the first time. At this stage of the COVID pandemic, we have reached the point where governments in many countries are looking at new ways to bring in tax revenues and that can only be beneficial to those who wish to see an increase in the number of regulated markets. We are already seeing a widespread increase in online activity and revenues across LatAm and along with the rest of the industry, await development in Brazil in particular with great interest.
Looking forward, how do you see local land based and retail sectors moving forward following the effects of the COVID pandemic? Is digital marketing the way forward?
It is clear that for these sectors to succeed in the future, digital marketing has to be a primary action and a central pillar of their strategy. The way that people all over the world consume media has changed forever and millions will now never encounter traditional TV advertising again, for example. Following the old traditional ways of marketing is a recipe for obsolescence when relatively new channels such as Twitch and YouTube enjoy such widespread popularity. For casino suppliers, while a great deal of care should be taken over the selection of appropriate partners, this is no time for hesitancy. Streamers and influencers on new media channels attract huge audiences and cannot be ignored in favour of campaigns in traditional media.
We have seen the LatAm-based online operations grow at a very fast pace in the past year or so, how do you see this evolving in the future and what opportunities does this bring to the market as a whole?
The growth of a market is always a positive sign and much more so when it occurs in the manner of LatAm. As in any growth market, multiple opportunities will arise that the entire sector will have to know how to take advantage of. One of the most important factors here is having the knowledge on the ground of what operators and players want. This will inevitably vary from country to country in a region as large and diverse as LatAm, but one constant remains: players want high-quality products that offer an immersive, enjoyable experience. We are part of the entertainment business and are competing for online attention with the likes of the major streaming services and must continue to give players compelling reasons to play.
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AGCO
Platipus Gaming secures Ontario supplier licence
Platipus Gaming has obtained a supplier licence in Ontario, Canada, clearing the company to provide gaming content to licensed operators in the province.
The licence brings Platipus under the oversight and technical standards required in Ontario, with the company positioning the approval as part of its broader focus on regulatory alignment and responsible product supply.
A spokesperson from the Legal Department commented:
“We are pleased to receive our supplier licence in Ontario and to make our gaming content and solutions available. Following a comprehensive application process, we can now formally present this achievement as part of our regulated market presence.”
Viktoriia Andreasen, Head of Marketing, added:
“Ontario stands out as a well-structured and highly organised jurisdiction. It represents an important regulated market with strong operational standards”.
The company said the approval supports its “compliance-by-design” approach, where regulatory requirements are integrated early in product development, and that operating under Ontario’s framework can help support entry into other regulated markets that reference Ontario standards.
The post Platipus Gaming secures Ontario supplier licence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Bally’s Intralot
Bally’s Intralot Signs New Contract with British Columbia Lottery Corporation
Bally’s Intralot S.A. has announced that its Canadian subsidiary, Intralot Canada Ltd., has signed a new contract with the British Columbia Lottery Corporation (BCLC) for the provision of Shared Services, an integrated model governed by BCLC, to accelerate the continued evolution of its lottery technology and to strengthen lottery operations, for the benefit of players across the Province.
Under the agreement, Intralot Canada will deliver end-to-end operational and technical support across BCLC’s lottery technology encompassing both lottery and technology operations. The contract further includes structured roadmap delivery for the ongoing enhancement of lottery technology and the seamless integration of new capabilities — ensuring BCLC remains at the forefront of lottery innovation.
Pat Davis, President and CEO of BCLC, said: “This collaborative Shared Services model represents a significant advancement in BCLC’s digital transformation journey. BCLC looks forward to continuing its partnership with Bally’s Intralot in service of a more efficient, streamlined, and resilient operating framework that delivers an elevated experience for our players across both our retail and digital channels.”
“This contract builds on the long-standing successful partnership between BCLC and Bally’s Intralot, and enhances our presence in the Canadian market. We are committed to delivering our best-in-class, fully integrated Shared Services model in support of the responsible growth of the Lottery and the good causes it serves across the Province. This is an exciting new chapter for both organizations, and we look forward to the journey ahead,” said Robeson Reeves, CEO of the Bally’s Intralot group.
The post Bally’s Intralot Signs New Contract with British Columbia Lottery Corporation appeared first on Americas iGaming & Sports Betting News.
AGCO
Platipus Secures Ontario Supplier Licence
Platipus Gaming has officially obtained a supplier licence to operate in the province of Ontario, Canada. This licence allows the company to provide gaming content to licensed operators in the province and represents a significant milestone in Platipus’ ongoing focus on regulatory alignment, operational consistency, and responsible product supply.
Importance for Operators
For Ontario-licensed operators, partnering with a licensed supplier like Platipus ensures that content is delivered in line with AGCO requirements. This reduces the need for additional regulatory assessments and supports smoother integration of third-party content into licensed operations. All products are designed and supplied with responsible gambling and player protection in mind, adhering to the technical and operational standards required by the Commission.
Strategic Significance for Platipus Gaming
The Ontario licence is a reflection of Platipus’ compliance-by-design philosophy. Regulatory considerations are integrated early in the development process, rather than being addressed as a final checkpoint. This approach ensures that products, processes, and operational structures are prepared for regulated environments from the outset.
Operating under AGCO also positions Platipus to engage with other regulated markets where Ontario standards are often referenced as benchmarks. The licence supports the company’s long-term goal of maintaining consistent product quality, operational reliability, and responsible content supply across multiple jurisdictions.
Company Perspectives
A spokesperson from the Legal Department commented: “We are pleased to receive our supplier licence in Ontario and to make our gaming content and solutions available. Following a comprehensive application process, we can now formally present this achievement as part of our regulated market presence.”
Viktoriia Andreasen, Head of Marketing, added: “Ontario stands out as a well-structured and highly organised jurisdiction. It represents an important regulated market with strong operational standards”.
Ontario supplier licence confirms that Platipus can deliver content in one of the world’s most tightly regulated iGaming markets, with all technical, operational, and compliance requirements addressed.
This milestone represents more than a geographic expansion. It signals that Platipus Gaming has structured processes, robust governance, and a compliance-focused development approach, supporting sustainable regulated operations and long-term market participation.
The post Platipus Secures Ontario Supplier Licence appeared first on Americas iGaming & Sports Betting News.
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