Canada
Engaging with new audiences
R. Franco Digital’s CCO Mario Benito discusses the changing face of online gaming in Latin America, the pressing need to engage with new forms of marketing and the need for on-the-ground knowledge
What’s your overview of the LatAm market as a whole right now – how has it changed as we move away from the COVID pandemic?
The market in LatAm is currently booming and shows no sign of slowing down. The pandemic has given many people the opportunity to learn about online gambling – not least the many operators in the region who have moved into the digital world for the first time. At this stage of the COVID pandemic, we have reached the point where governments in many countries are looking at new ways to bring in tax revenues and that can only be beneficial to those who wish to see an increase in the number of regulated markets. We are already seeing a widespread increase in online activity and revenues across LatAm and along with the rest of the industry, await development in Brazil in particular with great interest.
Looking forward, how do you see local land based and retail sectors moving forward following the effects of the COVID pandemic? Is digital marketing the way forward?
It is clear that for these sectors to succeed in the future, digital marketing has to be a primary action and a central pillar of their strategy. The way that people all over the world consume media has changed forever and millions will now never encounter traditional TV advertising again, for example. Following the old traditional ways of marketing is a recipe for obsolescence when relatively new channels such as Twitch and YouTube enjoy such widespread popularity. For casino suppliers, while a great deal of care should be taken over the selection of appropriate partners, this is no time for hesitancy. Streamers and influencers on new media channels attract huge audiences and cannot be ignored in favour of campaigns in traditional media.
We have seen the LatAm-based online operations grow at a very fast pace in the past year or so, how do you see this evolving in the future and what opportunities does this bring to the market as a whole?
The growth of a market is always a positive sign and much more so when it occurs in the manner of LatAm. As in any growth market, multiple opportunities will arise that the entire sector will have to know how to take advantage of. One of the most important factors here is having the knowledge on the ground of what operators and players want. This will inevitably vary from country to country in a region as large and diverse as LatAm, but one constant remains: players want high-quality products that offer an immersive, enjoyable experience. We are part of the entertainment business and are competing for online attention with the likes of the major streaming services and must continue to give players compelling reasons to play.
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Bede Gaming is proud to continue its partnership with Ontario Lottery & Gaming Corporation (OLG), which is now delivering an enhanced experience to its OLG.ca mobile customers across the province after successfully transitioning to the Bede Gaming React Native App.
The upgraded app, built for fast and seamless omnichannel performance, provides an exceptional player experience that leverages a data-efficient design model.
With over 1 million monthly app users, the lightweight network delivery and core functionality of Bede’s technical solution ensures an accessible and high-quality player experience across devices, even during peak traffic periods.
Structured with a flexible foundation for future development, ongoing app enhancements will now be delivered quickly and consistently across device types. In addition, the new app uses one build for all devices, making it much more operationally efficient and cost effective, and far easier for the Ontario operator to implement and manage future changes.
The new agile solution is also highly scalable and customisable, offering the flexibility to build a bespoke mobile set-up that’s truly brand-tailored and easily self-managed by operator admins. With direct connection into Bede’s full platform capabilities, engaging in-house product suite, and catalogue of third-party integrations, the new app eliminates the need for additional integration steps, significantly improves speed to market, and enables a fast response to changing player behaviours and trends.
Given online gambling is regulated on a province-to-province basis in Canada, the new app will also help OLG continue to provide a responsible and compliant iGaming service through geolocation technology powered by mkodo’s GeoLocs product, leveraging robust location management tools to ensure a seamless and fully regulated experience for players across Ontario.
Following the transition to Bede’s React Native App, OLG has reported a smooth and successful launch, with a carefully planned rollout and no impact to the customer experience.
Dave Pridmore, Chief Gaming Officer at OLG, said: “We’re delighted with how quickly and efficiently the transition to Bede’s React Native app has been – and the fact there’s been no disruption for our existing OLG.ca players speaks volumes about the impressive teamwork shown on both sides. The intuitive experience built and well-considered support are representative of the high quality of work we’ve come to expect from our partners at Bede Gaming.
“As OLG continues to prioritise our players’ experiences and expectations, we look forward to implementing even more market-leading enhancements throughout our ongoing digital growth.”
Further phases of strategic enhancements applied to the app’s user journey will deliver continual user improvements, supporting a more streamlined customer experience that encourages returning traffic.
With increasing demand across the industry for seamless omnichannel gaming experiences, having this degree of personalisation, accessibility and smooth user journeys offers an increasingly significant role in player retention.
“The successful roll-out of our React Native App is testament to Bede’s continued commitment to our partnership with OLG and further proof of the passion we have for providing operational efficiencies to their team,” said Andrew Humphreys, Chief Product Engineering Officer at Bede Gaming. “I’m excited about the additional competitive value that our Bede App will be able to offer; our flexible and cost-efficient solution will empower OLG to expand their outreach and capabilities in the mobile-first market.”
The post OLG Launches Innovative New React Native Mobile App with Bede Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Andrew Humphreys Chief Product Engineering Officer at Bede Gaming
OLG Launches Innovative New React Native Mobile App with Bede Gaming
Provincial Canadian lottery provider optimises its mobile experience following successful rollout of upgraded Bede App powered by React Native technology
Bede Gaming is proud to continue its partnership with Ontario Lottery & Gaming Corporation (OLG), which is now delivering an enhanced experience to its OLG.ca mobile customers across the province after successfully transitioning to the Bede Gaming React Native App.
The upgraded app, built for fast and seamless omnichannel performance, provides an exceptional player experience that leverages a data-efficient design model.
With over 1 million monthly app users, the lightweight network delivery and core functionality of Bede’s technical solution ensures an accessible and high-quality player experience across devices, even during peak traffic periods.
Structured with a flexible foundation for future development, ongoing app enhancements will now be delivered quickly and consistently across device types. In addition, the new app uses one build for all devices, making it much more operationally efficient and cost effective, and far easier for the Ontario operator to implement and manage future changes.
The new agile solution is also highly scalable and customisable, offering the flexibility to build a bespoke mobile set-up that’s truly brand-tailored and easily self-managed by operator admins. With direct connection into Bede’s full platform capabilities, engaging in-house product suite, and catalogue of third-party integrations, the new app eliminates the need for additional integration steps, significantly improves speed to market, and enables a fast response to changing player behaviours and trends.
Given online gambling is regulated on a province-to-province basis in Canada, the new app will also help OLG continue to provide a responsible and compliant iGaming service through geolocation technology powered by mkodo’s GeoLocs product, leveraging robust location management tools to ensure a seamless and fully regulated experience for players across Ontario.
Following the transition to Bede’s React Native App, OLG has reported a smooth and successful launch, with a carefully planned rollout and no impact to the customer experience.
Dave Pridmore, Chief Gaming Officer at OLG, said: “We’re delighted with how quickly and efficiently the transition to Bede’s React Native app has been – and the fact there’s been no disruption for our existing OLG.ca players speaks volumes about the impressive teamwork shown on both sides. The intuitive experience built and well-considered support are representative of the high quality of work we’ve come to expect from our partners at Bede Gaming.
“As OLG continues to prioritise our players’ experiences and expectations, we look forward to implementing even more market-leading enhancements throughout our ongoing digital growth.”
Further phases of strategic enhancements applied to the app’s user journey will deliver continual user improvements, supporting a more streamlined customer experience that encourages returning traffic.
With increasing demand across the industry for seamless omnichannel gaming experiences, having this degree of personalisation, accessibility and smooth user journeys offers an increasingly significant role in player retention.
“The successful roll-out of our React Native App is testament to Bede’s continued commitment to our partnership with OLG and further proof of the passion we have for providing operational efficiencies to their team,” said Andrew Humphreys, Chief Product Engineering Officer at Bede Gaming. “I’m excited about the additional competitive value that our Bede App will be able to offer; our flexible and cost-efficient solution will empower OLG to expand their outreach and capabilities in the mobile-first market.”
The post OLG Launches Innovative New React Native Mobile App with Bede Gaming appeared first on Americas iGaming & Sports Betting News.
CasinoCanada.com, an online casino information portal operated by SEOBROTHERS, has partnered with the IntellectBet online casino. The collaboration focuses on content development, traffic acquisition, and informational coverage of the IntellectBet platform for users in Canada.
Eugene Ravdin, Head of PR at SEOBROTHERS, said: “The partnership with IntellectBet implies the creation of content describing the platform’s offering, its game portfolio, provider network, and payment systems. The collaboration includes traffic acquisition focused on directing users from Canada to the platform.”
The platform provides access to a library of 16,000 games aggregated from more than 85 studios. The portfolio includes slots, live dealer games, and RNG table games, as well as additional categories such as crash and penny games from the likes of Booming Games, InOut, Playson, and BGaming.
The platform supports more than 15 payment methods, including Interac, Bitcoin, and MiFinity. IntellectBet Casino operates in Canada under the Curacao licence and reports around 94,000 active players monthly.
IntellectBet is operated by Casiworx, which also unites other casino brands such as RockstarWin, StakeBro, FreakyBillion, PokerbetCasino, VipCasino, SlotyStake, Slotobit, StakeMania, SlotoRush, Norsewin.
The post CasinoCanada Partners with IntellectBet appeared first on Americas iGaming & Sports Betting News.
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