Interviews
SoftSwiss Game Aggregator grows three times in a year
SoftSwiss Game Aggregator is growing at an amazing pace. Over the year, the amount of bets has tripled and the number of games increased threefold. Max Trafimovich, the CCO of SoftSwiss told about the uniqueness of SoftSwiss Game Aggregator, entry to the Maltese market, and plans for the future.
What is unique about the SoftSwiss Game Aggregator solution?
The first thing to note is unified technical integration that allows access to dozens of game providers after only one-time integration with the Game Aggregator. We have established warm relationships with the most popular casino game providers. It allows our clients to quickly start a business and save hundreds (or even thousands) of development hours, which would be needed for contracting, integration and API connection.
The second advantage is a unified support center which provides a single entry point for solving absolutely any issues related to game content. SoftSwiss team assists at each step of integration and, working together with game content partners, provides ongoing technical support after the games go live. It greatly simplifies our client’s business management.
The next point is royalty for the game . SoftSwiss has some of the best market conditions. We always strive to achieve the most favorable conditions with game providers, which allows our clients to reduce costs than if they work directly with game providers.
For the time being, we have earned the trust of such major brands in the gambling market as Bitstarz, Playamo, who use not just Game Aggregator but our core platform, also worth mentioning 1xbet, Favbet, Pokermatch…In total, we provide games for over 300 domains.
How does the SoftSwiss aggregator differ from others?
We have a strong development team and a powerful technology stack. We are constantly scaling the product to keep up with growing loads. But answering the question, I would focus on something else.
Softswiss Game Aggregator has a unique customer service model, which differs from competitors. We provide the best service on the market and these are not just words, this is our ideology, what SoftSwiss strives for. Being close to the client, ahead of his needs, acting as flexible as possible – these are the main principles the company based, which in turn allow our customers to operate their projects as efficiently as possible. Our strategic goal is to strengthen the position of the Softswiss Game Aggregator on the market, surprise with the level of service and provide customers with the opportunity to verify this in practice.
What about the selection of games SoftSwiss Aggregator provides at the moment?
Over this year the aggregator was enriched by more than 30 new providers, among the key deals are such companies as Quickspin, Relax Gaming, Push Gaming, Playtech and Novomatic AKA Greentube. Recently we added Red Tiger and Pragmatic Play’s Live Casino suite of games.
To date, our portfolio consists of over 60 game vendors including BGaming – SoftSwiss’s game dev studio, which is available through the Game Aggregator. In total it’s more than 10,000 games to choose from. But it’s not about the size – it’s about the quality and stability of our software.
How did the volumes of bets change since last summer?
I was anxious for this question to come! The monthly volume of bets has TRIPlED since June 2019. We are proud that this May we exceeded the monthly bet volume of 2 billion euros. It is just a warm-up!
What are the plans for the future development of the Aggregator?
One of the major upcoming events is that in August, the Aggregator will enter the Maltese market. It is a momentous milestone that will contribute to a further increase in the customer audience. Among the main priorities to integrate more niche content for local markets. Then we are going to look for the next big stars: several interesting game studios that are planning to add will have a significant effect in the next 2 years.
The main goal we are confidently heading is to increase the number of clients at least 2 times. At the same time, we have no goal to increase the number of connected game providers. New gaming studios are constantly contacting us. Our principle is better fewer providers, but quality service that takes online casino management experience to the new level.
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