game-suppliers
Tequity launches Cross the Lake as 19th Originals game
Tequity has launched Cross the Lake, the 19th title in its Originals portfolio, the company announced.
Cross the Lake is a cash-multiplier game where players guide a frog across lily pads to reach the finish. Players choose between shorter, higher-risk routes and longer, safer paths, with the option to Cashout before the next jump.
Tequity said operators are adopting its Originals suite for high-volume performance and streamlined integration, with fully branded house games able to launch “in as little as one week”. The supplier positioned the games for traffic spikes tied to creator-led promotions and live streams.
Dominic Sawyer, VP Growth at Tequity, said: “Cross the Lake is a perfect example of what makes the Originals series so effective. It takes a simple, intuitive concept and adds layers of tension and player agency. Operators are increasingly looking for content built for the streaming era, where the big win potential and risk-it-all moments create the kind of content that resonates with today’s players. Reaching the 19th title is a testament to the velocity and scalability of Tequity’s technology.”
Tequity also said it now supports over 20 RGS clients and has more than 100 integrations across global regulated markets.
The post Tequity launches Cross the Lake as 19th Originals game appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
content strategy
ELA Games reports Romanian growth as bet counts rise 239.74%
Studio says classic-styled slots with modern mechanics drove a 244.52% jump in active users led by Joker Winpot.
ELA Games says it has expanded in Romania after leaning into classic slot aesthetics while adding modern features, reporting a 244.52% increase in active users and a 239.74% rise in bet counts in the market.
The supplier positioned Joker Winpot as a key title for the approach, aiming to keep a traditional look while introducing feature-led mechanics.
Managing Director Marharyta Yerina said: “It is great to see how Romanian players are enjoying the way we combine classic symbols with modern features. Joker Winpot works well for those who love the traditional look but actually want more excitement from their play. We also see that once players feel comfortable with these mechanics, they are happy to explore our other top titles which have proved to be successful in Romania like Cash of Gods and Flames Fruit Frenzy. It proves that respecting what players like is the best way to introduce new ideas to the market.”
ELA Games also reported a 160.62% increase in turnover and a 33.71% boost in GGR across the region, naming Joker Winpot and Cash of Gods as top-performing titles. The company said Flames Fruit Frenzy also contributed to performance in Romania.
The studio framed the results as evidence that Romanian players are responding to modernised classic formats, including high-volatility gameplay and expanding reels. ELA Games said the mix is helping operators retain traditional audiences while introducing newer mechanics through familiar presentations.
The post ELA Games reports Romanian growth as bet counts rise 239.74% appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Brand Partnerships
Ronaldinho partners with CreedRoomz on football-themed live casino games
The former Brazil star visited CreedRoomz’ Yerevan studio as the supplier prepares Kickoff Roulette and Marble Cup.
Ronaldinho Gaúcho has partnered with live casino supplier CreedRoomz to develop two football-themed live games, Kickoff Roulette and Marble Cup. The company said the collaboration was officially unveiled in Yerevan, where Ronaldinho visited CreedRoomz’ headquarters and filming studios.
CreedRoomz said Ronaldinho toured the studio floor, met development and production teams, and took part in filming activity intended to integrate his on-screen presence into the live product.
According to the company, Kickoff Roulette is a live roulette title built around a football-stadium presentation and includes Ronaldinho-themed elements such as voiceovers. Marble Cup is positioned as a live game show in a football-themed studio environment, with gameplay designed around fast-paced rounds and betting options.
“It is amazing to be here. The incredible Yerevan energy and the warm welcome at the office have been fantastic. Stepping onto this digital pitch is a thrill because these are totally unique games. I am proud to be the ambassador for these games.” said Ronaldinho during the interview.
CreedRoomz said the timing is designed to align with increased football audience attention around major tournaments, with a focus on engagement and retention. No launch date, operator rollout plan, or market availability details were disclosed.
The post Ronaldinho partners with CreedRoomz on football-themed live casino games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
bonuses
ICONIC21 launches Free Chips promo tool for live casino operators
ICONIC21 has launched Free Chips, a new promotional tool designed for operators running the supplier’s live casino portfolio. The company said the feature is built to work within existing promotion structures and can be used across acquisition, retention and reactivation campaigns.
According to ICONIC21, Free Chips allows operators to set customizable bonus amounts on any live game and tailor campaigns to specific player segments, goals and promotional windows. The company said players can track remaining chip balance and winnings in real time.
ICONIC21 said winnings convert automatically to a player’s main balance once chips are exhausted or a wager cap is reached, with “no manual steps and no delay.” The tool also includes automated notifications designed to update players at key milestones.
Edvardas Sadovskis, Chief Product Officer at ICONIC21, said:
“Free Chips gives operators a simple and effective promotional tool that works across the entire live portfolio. It easily adapts to different campaign strategies and is especially effective for player acquisition, allowing players to try games for free while still having a chance to win real rewards.
We designed the infrastructure to be clean, automated, and easy to manage, so operators can focus on campaign strategy rather than operational complexity. That is what a strong promotional tool should deliver.”
ICONIC21 positioned Free Chips as part of a broader product rollout over the past year, citing additions across live casino, slots and RNG games, operator studio builds, and its Arrow Chase “continuous experience” format.
The post ICONIC21 launches Free Chips promo tool for live casino operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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