Industry News
Gaming Innovation Group welcomes Andreas Söneby to the GiG Platform Board
Gaming Innovation Group (GiG) has announced the appointment of Andreas Söneby to the Board of Directors of GiG Platform, effective immediately.
Andreas Söneby brings a wealth of experience and a proven track record in the gaming and technology sectors, making him an invaluable addition to the GiG Platform Board as the company continue to grow and innovate in the industry. His extensive experience includes key leadership roles at some of the most prominent companies in the field, including Unibet, Kindred Group and Kambi.
Throughout his distinguished career, Mr. Söneby has demonstrated his ability to lead and innovate at the highest levels. As Chief Information Officer at Kambi, he was instrumental in driving the company’s technology strategy, overseeing a team of over 300 professionals and managing exponential transaction growth. His work at Unibet Group plc, where he served as CTO and IT Director, further underscores his ability to manage complex operations and deliver significant results. Notably, he played a crucial role in establishing Kambi as an independent entity within the Unibet Group.
In addition to his industry-specific experience, Mr. Söneby has held executive positions at companies such as White Hat Gaming and Instabox, and currently serves as a Venture Partner at Industrifonden, where he continues to shape the future of IT and technology in various sectors.
“We are delighted to welcome Andreas to our GiG Platform Board. His deep industry knowledge and leadership experience will be instrumental as we continue to strengthen our position as a leading player in the gaming industry. We are confident that Andreas’s insights and expertise will bring significant value to our board and to the company as a whole,” said Petter Nylander, Chairman of GiG Software PLC.
Mr. Söneby’s appointment comes at a pivotal time for Gaming Innovation Group, as the company continues to expand its offerings and solidify its presence in the global market.
The GiG Platform Board is temporarily a committee of the board of directors of GiG dedicated to the Platform & Sportsbook vertical until the spin off. Andreas Söneby replaces Tomasz Juroszek who will leave the GiG Platform Board. The GiG Platform Board now consist of Petter Nylander (Chair), Hessi Mocca, Mikael Riese Harstad, Nicolas Adlercreutz and Andreas Söneby.
The post Gaming Innovation Group welcomes Andreas Söneby to the GiG Platform Board appeared first on European Gaming Industry News.
Behind The Gloves has formed an official Advisory Board as it moves from event-led activations to what it describes as a scalable, long-term business and community.
The board includes Michael Brady, Founder and Chairman of Bede Gaming and Chairman of Connexus Group; Rob Fell, CEO of RiskCherry; and Katie Byers, former SVP of People and Capability at Light & Wonder.
According to the organisation, the appointments are intended to support expansion into new verticals including corporate wellness programmes, brand partnerships and future digital products.
Behind The Gloves said it plans to continue operating as a “business for good” by reinvesting a portion of profits into community initiatives and charitable causes.
Lee McFarland, Founder of Behind The Gloves, said: “The foundation of our Advisory Board reflects Behind The Gloves’ commitment to building a strong business that can expand globally and reach more people than ever.
“We’re thrilled to welcome Katie, Rob and Michael to the Board and look forward to leveraging our industry’s unmistakable energy to support good causes and deliver accessible activities for all fitness levels on a larger scale.”
The post Behind The Gloves forms Advisory Board to scale beyond event activations appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
LuckyCasino has gone live in Spain, LCKY Group confirmed, marking the brand’s entry into the regulated market.
The operator said LuckyCasino is the second brand in the LCKY Group portfolio to operate in Spain, following OneCasino. The company positioned the launch as part of its long-term growth plans and noted the brand has previously operated in Sweden.
LCKY Group said the Spanish-facing offering includes more than 2,000 games, alongside localised offers and payment methods. It also claimed the catalogue includes “many LuckyCasino exclusives.”
Mark Schram, MD B2C Central & South Europe at LCKY Group, said: “Everyone at LuckyCasino is looking forward to showing off the mix of variety and innovation that’s made our platform such a huge hit elsewhere.
“With Spain being a key market for us going forward, we’re excited to build on the success LCKY Group has already enjoyed in the country with OneCasino, and we expect our vast selection of content will prove hugely appealing for Spanish customers.”
The post LuckyCasino launches in Spain as LCKY Group expands B2C footprint appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Evoplay has launched Season of Legends, a year-long network campaign built around four seasonal phases, starting with a spring edition carrying a €512,000 prize pool. The spring phase launched in March and runs across March, April and May.
The studio said the new format follows its previous Big Adventures network campaign and is designed to drive sustained engagement through a more structured seasonal approach. Each season runs for three months with new mechanics and prize pools.
A new mechanic, Infinity Prize Drops, will run daily throughout each month and is not tied to tournament windows. The spring edition also includes a Tournament and Wheel of Fortune, each operating in four monthly phases: 1st- 5th, 9th- 13th, 17th- 21st, and 25th- 29th.
Evoplay said the €512,000 spring prize pool will be distributed across the three-month period via a consolidated leaderboard spanning participating operators. Players earn points through qualifying spins on selected Evoplay titles including Hot Triple Sevens, Piggy Bank: 3 Pots Bonanza, and the Penalty Shoot-out series.
Diana Larina, Head of Marketing at Evoplay, said: “Season of Legends marks the next evolution of our network campaigns. With Big Adventures, we saw just how effective long-term engagement can be, and this new format takes that even further.
“By introducing seasonal structure and mechanics like Infinity Drops, we’re giving operators the tools to maintain consistent player activity, rather than relying on short-term spikes. This is just the beginning, and we’re excited to build momentum throughout the year.”
The post Evoplay rolls out Season of Legends campaign with €512,000 spring prize pool appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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