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Gaming Innovation Group welcomes Andreas Söneby to the GiG Platform Board

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Gaming Innovation Group (GiG) has announced the appointment of Andreas Söneby to the Board of Directors of GiG Platform, effective immediately.

Andreas Söneby brings a wealth of experience and a proven track record in the gaming and technology sectors, making him an invaluable addition to the GiG Platform Board as the company continue to grow and innovate in the industry. His extensive experience includes key leadership roles at some of the most prominent companies in the field, including Unibet, Kindred Group and Kambi.

Throughout his distinguished career, Mr. Söneby has demonstrated his ability to lead and innovate at the highest levels. As Chief Information Officer at Kambi, he was instrumental in driving the company’s technology strategy, overseeing a team of over 300 professionals and managing exponential transaction growth. His work at Unibet Group plc, where he served as CTO and IT Director, further underscores his ability to manage complex operations and deliver significant results. Notably, he played a crucial role in establishing Kambi as an independent entity within the Unibet Group.

In addition to his industry-specific experience, Mr. Söneby has held executive positions at companies such as White Hat Gaming and Instabox, and currently serves as a Venture Partner at Industrifonden, where he continues to shape the future of IT and technology in various sectors.

“We are delighted to welcome Andreas to our GiG Platform Board. His deep industry knowledge and leadership experience will be instrumental as we continue to strengthen our position as a leading player in the gaming industry. We are confident that Andreas’s insights and expertise will bring significant value to our board and to the company as a whole,” said Petter Nylander, Chairman of GiG Software PLC.

Mr. Söneby’s appointment comes at a pivotal time for Gaming Innovation Group, as the company continues to expand its offerings and solidify its presence in the global market.

The GiG Platform Board is temporarily a committee of the board of directors of GiG dedicated to the Platform & Sportsbook vertical until the spin off. Andreas Söneby replaces Tomasz Juroszek who will leave the GiG Platform Board. The GiG Platform Board now consist of Petter Nylander (Chair), Hessi Mocca, Mikael Riese Harstad, Nicolas Adlercreutz and Andreas Söneby.

The post Gaming Innovation Group welcomes Andreas Söneby to the GiG Platform Board appeared first on European Gaming Industry News.

AI

Former German Air Force officer launches Sparky Space AI platform for iGaming teams

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Nils Ristau and Daniel Schmitz debut a work enablement platform aimed at day-to-day execution across product, retention and AI adoption.

Sparky Space, a new AI-powered work enablement platform founded by former German Air Force officer Nils Ristau and tech leader Daniel Schmitz, has launched and is now available globally for iGaming operators and suppliers.

The founders are positioning the product around execution support inside daily workflows as teams face tighter regulatory demands, faster product cycles and higher player expectations. The company cited industry research suggesting only 10-20% of learning is consistently applied in day-to-day work, creating a gap between training and on-the-job outcomes.

“In military operations, performance depends on clarity, structure, and disciplined execution in changing environments,” said Ristau. “The iGaming industry operates under similar pressure.

“Competitive advantage does not come from knowledge alone – it comes from how effectively teams apply it every day.”

Sparky Space said its platform supports areas including product development, player retention and AI adoption, with use cases spanning customer-centric experimentation, agile product and game development, decision-making and prioritisation, practical generative AI prompting, and cross-functional collaboration. The company said the tools are intended to help teams launch features, respond to regulatory change, and optimise marketing and support processes.

While initially focused on iGaming, Sparky Space said it has been built for broader use in other fast-moving, technology-driven industries.

Relevant data as follows:

The post Former German Air Force officer launches Sparky Space AI platform for iGaming teams appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Belatra

Belatra marks 33 years with April anniversary campaign

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The slots supplier says its portfolio now exceeds 150 games and highlights recent LatAm expansion from its Buenos Aires base.

Belatra is marking its 33rd birthday with an anniversary campaign running throughout April, the iGaming slots developer said.

The company said it was founded in 1993 and has since transitioned from building gaming machines for land-based casinos to producing digital content. Belatra added that its portfolio has grown to more than 150 games.

Belatra also pointed to its strategic Latin American headquarters in Buenos Aires as a key base for regional partnerships and growth.

Misha Voinich, Head of Business Development at Belatra, said: “We’re only just getting started, but birthdays provide the perfect chance to reflect on our successes and the path that’s brought us here. From launching our innovative ‘multi-universe’ content strategy to our rapid expansion in Latin America, the successful launch of our first Crash game, and multiple high-profile industry award wins — we are always developing, creating, and evolving. 33 years of innovation, dedication, and gaming excellence — and the best is yet to come.”

Belatra did not provide additional detail on upcoming releases or the timing of any new product announcements beyond saying updates will land during April.

The post Belatra marks 33 years with April anniversary campaign appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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iGaming Real Talk

iGaming Real Talk WhatsApp community passes 500 members

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Founder Surya Palli positions the group as a real-time extension of the brand’s long-form podcast conversations.

iGaming Real Talk said its WhatsApp community has crossed 500 members, marking what the company described as a growth milestone for the group.

The community is positioned as a space for candid discussion among iGaming professionals, including operators, studios, affiliates, and suppliers. The company attributed the group’s growth to its structure, stating it operates with minimal moderation and allows promotions.

Surya Palli, Founder of iGaming Real Talk, said: “Reaching 500 members is a proud moment, but what matters more is the quality of the conversations happening inside the group every day. This community is built on trust, openness, and a genuine desire to help each other grow.

Our long-form podcasts can only cover so much at a given time, but the WhatsApp community is an always-on, real-time extension of those conversations. We’re just getting started.”

iGaming Real Talk said it plans to expand the community through exclusive content, industry interviews, and collaborative discussions.

Those interested in joining the iGaming Real Talk WhatsApp community can join here: https://chat.whatsapp.com/K2UoLJdluQdFJXvV1uDw6Z

The post iGaming Real Talk WhatsApp community passes 500 members appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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