Industry News
Stats Perform Launches OptaAI Studio
Global sports AI and data leader Stats Perform has unveiled OptaAI Studio, a transformative platform that means broadcasters, teams, media and sportsbooks can become sharper, more informed, data-driven storytellers with ease, to attract more viewers, readers, customers and subscribers.
OptaAI Studio uses AI and Opta’s vast deep, broad sports data engine to power more distinctive, impactful sports storytelling across thousands of games, teams and players.
Users can delve into granular details or be the first to identify broader trends, all within highly intuitive interfaces that simplify complex data analysis and content creation.
“OptaAI Studio leverages AI to help unlock captivating narratives in Opta’s enormous sports database, and unlock the data-driven storytelling potential of our clients around the world. It saves broadcasters, journalists, marketers and content creators countless hours of research and verification, empowering them to weave unique, insightful, compelling narratives around the games they cover, attracting fans, subscribers and sponsors,” Alex Lanegger, SVP Product at Stats Perform, said.
OptaAI Studio’s Three Powerful AI-Driven Tools:
- Opta Search: Simplifies deep statistical research to quickly identify distinctive trends, records and patterns across gamedays, seasons and competitions.
- Opta Live: Dynamic dashboard to tell more captivating live game stories with low-latency advanced data, insights, metrics and predictions.
- Opta Graphics: Effortlessly generate unique, branded, highly-sponsorable data-driven graphics for any screen, with AI, to communicate insights in easily-digestible ways, to a wider audience.
Benefits of OptaAI Studio:
- Unearth stunning gems: retain audiences by surfacing unique statistical trends, streaks, trends, records, patterns, rankings and comparisons, across global sports competitions
- Confident commentary and analysis: real-time data and AI powered insights support more confident discussion and validation of narratives during pre-game, post-game and live coverage, to entertain and delight subscribers
- Faster creation of captivating graphics: enable creators to tell compelling stories in the formats fans favour, fast – including branded visuals that are highly sponsorable – for any sport
- Save hours: Streamline research, preparation, verification and content-creation across the team.
More Captivating Sports Storytelling
OptaAI Studio means any sportscaster, producer, marketer or journalist can unlock a limitless sporting memory and a content creation brain, for thousands of games, teams and players, to produce unskippable sports coverage and captivating commercial content, in real-time.
The post Stats Perform Launches OptaAI Studio appeared first on European Gaming Industry News.
Behind The Gloves has formed an official Advisory Board as it moves from event-led activations to what it describes as a scalable, long-term business and community.
The board includes Michael Brady, Founder and Chairman of Bede Gaming and Chairman of Connexus Group; Rob Fell, CEO of RiskCherry; and Katie Byers, former SVP of People and Capability at Light & Wonder.
According to the organisation, the appointments are intended to support expansion into new verticals including corporate wellness programmes, brand partnerships and future digital products.
Behind The Gloves said it plans to continue operating as a “business for good” by reinvesting a portion of profits into community initiatives and charitable causes.
Lee McFarland, Founder of Behind The Gloves, said: “The foundation of our Advisory Board reflects Behind The Gloves’ commitment to building a strong business that can expand globally and reach more people than ever.
“We’re thrilled to welcome Katie, Rob and Michael to the Board and look forward to leveraging our industry’s unmistakable energy to support good causes and deliver accessible activities for all fitness levels on a larger scale.”
The post Behind The Gloves forms Advisory Board to scale beyond event activations appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
LuckyCasino has gone live in Spain, LCKY Group confirmed, marking the brand’s entry into the regulated market.
The operator said LuckyCasino is the second brand in the LCKY Group portfolio to operate in Spain, following OneCasino. The company positioned the launch as part of its long-term growth plans and noted the brand has previously operated in Sweden.
LCKY Group said the Spanish-facing offering includes more than 2,000 games, alongside localised offers and payment methods. It also claimed the catalogue includes “many LuckyCasino exclusives.”
Mark Schram, MD B2C Central & South Europe at LCKY Group, said: “Everyone at LuckyCasino is looking forward to showing off the mix of variety and innovation that’s made our platform such a huge hit elsewhere.
“With Spain being a key market for us going forward, we’re excited to build on the success LCKY Group has already enjoyed in the country with OneCasino, and we expect our vast selection of content will prove hugely appealing for Spanish customers.”
The post LuckyCasino launches in Spain as LCKY Group expands B2C footprint appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Evoplay has launched Season of Legends, a year-long network campaign built around four seasonal phases, starting with a spring edition carrying a €512,000 prize pool. The spring phase launched in March and runs across March, April and May.
The studio said the new format follows its previous Big Adventures network campaign and is designed to drive sustained engagement through a more structured seasonal approach. Each season runs for three months with new mechanics and prize pools.
A new mechanic, Infinity Prize Drops, will run daily throughout each month and is not tied to tournament windows. The spring edition also includes a Tournament and Wheel of Fortune, each operating in four monthly phases: 1st- 5th, 9th- 13th, 17th- 21st, and 25th- 29th.
Evoplay said the €512,000 spring prize pool will be distributed across the three-month period via a consolidated leaderboard spanning participating operators. Players earn points through qualifying spins on selected Evoplay titles including Hot Triple Sevens, Piggy Bank: 3 Pots Bonanza, and the Penalty Shoot-out series.
Diana Larina, Head of Marketing at Evoplay, said: “Season of Legends marks the next evolution of our network campaigns. With Big Adventures, we saw just how effective long-term engagement can be, and this new format takes that even further.
“By introducing seasonal structure and mechanics like Infinity Drops, we’re giving operators the tools to maintain consistent player activity, rather than relying on short-term spikes. This is just the beginning, and we’re excited to build momentum throughout the year.”
The post Evoplay rolls out Season of Legends campaign with €512,000 spring prize pool appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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