Hard Rock International
Seminole Hard Rock Promotes Keith Sheldon to President of Entertainment and Brand Management
Seminole Hard Rock has promoted Keith Sheldon to President of Entertainment and Brand Management for Seminole Gaming and Hard Rock International. In this new and expanded role, Sheldon will be responsible for oversight of brand management, consumer marketing, brand partnerships, and sponsorship revenue generation. He will continue to oversee all facets of entertainment including programming, talent buying, nightlife, and industry relations. Sheldon will continue to report to Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming.
“Since Keith joined our team in 2020 to lead our entertainment efforts, he has played an integral role in elevating Hard Rock and Seminole Hard Rock brands through strategic partnerships and once-in-a-lifetime events for our guests. We’re excited for Keith to continually build upon those incredible entertainment experiences with new partners and bolster our brands in new and exciting ways in his expanded role,” Allen said.
For the last four years as President of Entertainment at Seminole Hard Rock, Sheldon has booked numerous world-class entertainment, sports, and lifestyle events for the brand. These include performances by The Rolling Stones, Metallica, Billy Joel, Bruce Springsteen, Elton John, Maluma, Wu-Tang Clan, The Chainsmokers, Tiësto, Dave Chappelle, Post Malone, and many others. Additionally, Sheldon led Seminole Hard Rock’s groundbreaking partnerships with Formula 1 Miami Grand Prix and Las Vegas Grand Prix, Oracle Red Bull Racing, Sports Illustrated Swimsuit, Audacy, Horizon Media, and Lionsgate Pictures for John Wick: Chapter 4.
“I am honored to work with incredible performers, partners, and Team Members at Hard Rock and Seminole Gaming and look forward to growing our unique brand offerings for entertainment lovers and guests around the world,” Sheldon said.
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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Jackpot Digital Inc. has announced that it has been granted a Manufacturer and Distributor License by the Mississippi Gaming Commission. This approval authorizes Jackpot Digital to supply gaming equipment to licensed casino operators throughout Mississippi. This marks the Company’s second state-level manufacturer’s license in the US. Additional licensing applications are currently pending in other jurisdictions as part of the Company’s ongoing growth strategy. Mississippi is one of the nation’s premier destination gaming markets, generating over $2.4 billion in gross gaming revenue in 2023. The state’s Gulf Coast and Biloxi regions are particularly well known for their vibrant casino tourism and established gaming brands.
iDEA (iDevelopment and Economic Association), the leading trade association representing the U.S. online gaming industry, launched the definitive online destination for all things online gambling: ideagrowth.org. The new website provides the media, and U.S. legislators and regulators, a comprehensive resource for data-driven research, policy insights, and responsible gaming resources. The new website provides the industry’s most vital statistics and research — from consumer protections to economic development — in an engaging, accessible format designed for maximum impact.
CT Interactive has further strengthened its international presence by expanding its certified game portfolio on the regulated Peruvian market with 20 new titles. This milestone underscores the company’s commitment to delivering high-quality, engaging gaming content tailored specifically to regional markets. The newly certified portfolio features titles from CT Interactive’s popular Buy Bonus product line, including fan favorites such as Duck of Luck, Fruits & Sweets, Doctor Winstein, and Nanook the White Ghost. These enhanced editions deliver dynamic gameplay with one- or three-level Buy Bonus options, giving players new tools for diverse strategies and greater control over the game’s pace and excitement. A highlight of the newly certified titles is the launch of Lucky Clover 10, the latest addition to the acclaimed Clover-themed series.
Partnerships
CT Interactive has entered a new phase of its Latin American growth by launching its complete portfolio of games on Rushbet in Mexico and Peru. This collaboration with Rush Street Interactive—one of the region’s leading online casino and sportsbook operators—marks a significant step in the company’s international expansion. Players on Rushbet now have access to proven favorites like Lucky Clover, 40 Treasures, Win Storm and Big Chilli, along with the engaging Hot Luck three-level jackpot, designed to enhance player excitement and retention. This partnership underscores CT Interactive’s commitment to long-term collaboration and delivering tailored gaming solutions across diverse Latin American markets.
Hard Rock International has announced its 26th annual PINKTOBER campaign in partnership with Sports Illustrated Swimsuit ahead of this Breast Cancer Awareness Month. As a global entertainment and hospitality brand guided by the principle “All is One,” Hard Rock is leveraging every touchpoint to support the cause throughout October, from a limited-edition retail collection to special menu items and events. A portion of proceeds from PINKTOBER sales each year are donated to the Hard Rock Heals Foundation, the charitable arm of Hard Rock, to support breast cancer awareness and research worldwide. The program has raised over $13 million for breast cancer research since its inception.
The post Gaming Americas Weekly Roundup – September 29-October 5 appeared first on European Gaming Industry News.
Hard Rock Heals Foundation
Hard Rock Heals Foundation Gives $250,000 in Grants to 50 Community Charities Around the World
The Hard Rock Heals Foundation, the charitable arm of Hard Rock International, announced the distribution of $250,000 in grants to 50 local nonprofit organizations across the globe. These $5000 grants are part of the foundation’s annual commitment to help strengthen the communities in which Hard Rock operates through targeted support of impactful, grassroots initiatives.
The 2025 Hard Rock Heals Foundation Grant Program supports three focus areas:
• Mental health awareness and research
• Prevention of human trafficking and promotion of human rights
• Children’s wellness and education
The deserving, locally based organizations selected this year span 15 countries and over 40 cities, reflecting the brand’s global reach and deep community connections. From autism awareness in the Maldives and childhood educational support in Mexico, to youth wellness in Austria and support for people experiencing homelessness in Florida, the 2025 recipients exemplify purpose-driven work that uplifts communities.
“Since 2016, the Hard Rock Heals Foundation has supported hundreds of local programs focused on healing and hope. This year’s grant recipients, whether serving children, combating homelessness, or standing up for human rights, embody the spirit of our mottos: ‘Love All – Serve All’ and ‘Take Time to Be Kind,’” said Tracy Bradford, President of the Hard Rock Heals Foundation and Seminole Hard Rock Support Services.
The program empowers each Hard Rock property to nominate one charity annually. Examples of 2025 grant recipients include:
The Bowery Mission (nominated by Hard Rock Cafe New York) – Serving New Yorkers experiencing homelessness
Make-A-Wish Foundation of Georgia (nominated by REVERB by Hard Rock Atlanta) – Granting life-changing wishes to critically ill children
Maldives Autism Association (nominated by Hard Rock Hotel Maldives) – Providing resources for children and families with autism
Julie Weintraub’s Hands Across the Bay (nominated by Seminole Hard Rock Hotel & Casino Tampa) – Supporting survivors of human trafficking
Cruz Roja Española (nominated by Hard Rock Hotel Marbella) – Offering essential care and education to underserved children
CAREER WARDROBE (nominated by Hard Rock Cafe Philadelphia) – Empowering women through professional development.
The post Hard Rock Heals Foundation Gives $250,000 in Grants to 50 Community Charities Around the World appeared first on Gaming and Gambling Industry in the Americas.
Gaming Awards
Hard Rock International and Seminole Gaming Recognized as a 2025 US Best Managed Company Gold Standard Winner
Hard Rock International and Seminole Gaming have been selected as a 2025 US Best Managed Company Gold Standard winner. Sponsored by Deloitte Private and The Wall Street Journal, the program recognizes outstanding U.S. private companies.
The 2025 designees are U.S. private companies that have demonstrated excellence in strategic planning and execution, a commitment to their people, as well as maintaining financial performance and governance. Designees drove their businesses forward while remaining dedicated to their people and focusing on their customers.
“We are proud to be recognized as a US Best Managed Company for the fifth consecutive year, marking us a Gold Standard winner. This honor reflects the exceptional talent and dedication of our nearly 65,000 team members worldwide whose collective efforts and commitment to excellence fosters an inspiring workplace culture and extraordinary guest experiences,” said Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming.
Applicants are evaluated and selected by a panel of external judges focused on assessing hallmarks of excellence in four key areas: strategy, ability to execute, corporate culture and governance/financial performance. They join a global ecosystem of honorees from more than 44 countries recognized by the Best Managed Companies program.
The post Hard Rock International and Seminole Gaming Recognized as a 2025 US Best Managed Company Gold Standard Winner appeared first on Gaming and Gambling Industry in the Americas.
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