Industry News
TapNation Acquires UAhero
Leading mobile games developer and publisher TapNation has acquired UAhero: an AI-powered user acquisition and monetisation platform providing automation thanks to advanced algorithms. By leveraging UAhero’s advanced analytics and industry insights through this strategic partnership, TapNation aims to further solidify its prominent market position in mobile gaming.
“We are thrilled to announce our acquisition of UAhero. User acquisition and monetization have always been integral to our success, and this partnership enables us to take our strategies to new heights. With UAhero’s capabilities, we are confident in our ability to reach and engage a wider audience, ultimately driving growth and delivering the best possible gaming experiences,” Hervé Montoute, CEO of TapNation, said.
In a landscape where AI has been taking over the industry, the integration of UAhero’s expertise and technology provides TapNation with an increased ability to identify and reach target audiences, optimise UA campaigns in real time aligning with predicted LTV and maximise monetisation opportunities, making sure the company stays ahead of this AI trend. The collaboration between TapNation and UAhero will not only enhance the company’s user acquisition strategies but also streamline operations and improve overall performance by reducing manual interventions.
Under the agreement, UAhero will operate as a subsidiary of TapNation. The integration process will focus on leveraging synergies, sharing best practices and fostering a collaborative environment that drives continuous improvement and innovation.
“We are excited about UAhero joining TapNation after a long collaboration, and we believe deeply in our shared vision and great team,” Oz Silahtar, Co-Founder of UAhero, said.