Industry News
European Safer Gambling Week Sets Records for Safer Gambling Promotion Across Europe
The 2023 edition of the annual European Safer Gambling Week saw a record 8 million safer gambling messages shared on social media platforms across 20 European countries.
The annual European Safer Gambling Week, which took place from 13-19 November, brought together a record number of participants, and led to record levels of safer gambling promotion across many European countries, according to an analysis by the European Gaming and Betting Association (EGBA).
Various stakeholders from across Europe supported this year’s initiative to raise awareness about safer gambling and provide practical advice to players and the wider public. This third edition saw a series of engaging events across Europe, alongside a dedicated social media campaign, which covered major platforms and saw unprecedented levels of participation and engagement.
More than 160 different partners actively participated, including many operators, trade associations, harm-prevention organisations and national gambling authorities, signifying a notable increase in participation compared to the previous year. The campaign spanned 20 different countries, more than ever before, and delivered a record 8 million safer gambling messages to social media audiences, marking a massive 430% increase from 2022. These messages helped to signpost practical resources, such as safety tools and tips, to players and the wider public, and were translated into over 20 national languages to improve their accessibility.
The initiative also saw the successful coordination of 18 local safer gambling-themed events throughout Europe. These events provide a valuable platform for meaningful discussions and insights into the latest safer gambling practices, regulation, and research. Speakers included industry experts, academics, harm-prevention organisations, experts by experience and representatives from various national gambling authorities.
“We’re pleased to report that this year’s European Safer Gambling Week was a resounding success, setting new records for participation and engagement across Europe. From Spain to Latvia, organisations came together throughout the week with the common purpose of raising awareness about safer gambling. We’re encouraged by the increased participation and support from a range of stakeholders this year and we believe this reflects a growing recognition of the importance of safer gambling across Europe. At EGBA, we’re committed to promoting a strong culture of safer gambling, and the discussions we had during the week will help set our agenda for the next year. We’re looking forward to building on this momentum in 2024,” Maarten Haijer, Secretary General of EGBA, said.
BetBlocker
New Turkish-language tool from BetBlocker extends service to 90 million additional people
Gambling harm prevention charity BetBlocker today reveals the extension of their award-winning assistance into Turkish.
In 2025, BetBlocker saw a tremendous increase in support, with more than three hundred thousand individual users initiating a block throughout the year. This significant level of engagement has been made possible by the diverse array of languages into which the charity has translated its assistance.
Yesilay, the main Turkish support service, reports that requests for help with gambling are now surpassing those for alcohol, drugs, or tobacco, alongside significant uptake and harm among youth, making the launch of Turkish language support timely and relevant.
Founder and Trustee for BetBlocker, Duncan Garvie, offered these comments: “BetBlocker is genuinely excited to roll out our second language expansion of 2026.
We’ve experienced phenomenal uptake of the service over the last 12 months and figures hare steadily rising. One of the biggest drivers of that growth has been improving the accessibility of our support by meeting users where they are and offering support in the language that they’re most comfortable accessing in.
Alongside Turkey itself, there are substantial Turkish speaking communities across Europe, the Middle East and North America. It is our hope that this evolution of BetBlocker will ensure that a deeper level of support is available more widely across the Turkish diaspora.
BetBlocker would like to offer our deepest thanks to Fatmatuz Zehra Pehlivan, a Clinical Psychologist and researcher, who volunteers Green Cresent in the field of addiction treatment. Fatmatuz volunteered her time to help translate our app, and every Turkish language user we support owe her their thanks for the donation of her time and expertise.
As with many of the communities BetBlocker now supports, we would not be able to reach so many people without the kindness and generosity of field experts like Fatmatuz.”
The post New Turkish-language tool from BetBlocker extends service to 90 million additional people appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Anastasia Rimskaya Chief Account Officer at Aviatrix
Aviatrix Launches New Loot Boxes to Deepen Progression and Reward Paths
Aviatrix has launched a new Loot Box feature for its premier crash game, presenting collectible rewards, free bets, and progression bonuses aimed at boosting long-term player engagement.
Loot Boxes are granted through a daily rewards mechanism, with players obtaining them according to their in-game actions and advancement. Every box holds a variety of rewards, such as aircraft skins, complimentary bets, and aviation experience points.
The feature enhances Aviatrix’s developing loyalty system, providing players with fresh options to personalize their aircraft and earn rewards through continuous engagement.
Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Loot Boxes are part of our wider vision for Aviatrix as a connected multi-game universe. As we expand our iGaming Metaverse, features like Loot Boxes add another meaningful layer to how players build their profile, customise their aircraft and earn rewards across the ecosystem.”
Unveiled in February, the Aviatrix iGaming Metaverse signifies the supplier’s shift from a standalone crash game to an integrated multi-title ecosystem.
Starting with the imminent debut of Aviatrix Second Chance and continuing with upcoming titles like Aviatrix Fruits and Aviatrix Mines, every game will utilize a single integrated player profile, progression system, and rewards and achievements framework.
The post Aviatrix Launches New Loot Boxes to Deepen Progression and Reward Paths appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Alec Gehlot Chief Executive Officer at PlaySignal
PlaySignal Debuts: Alec Gehlot’s New Sophisticated Responsible Gaming Platform
Alec Gehlot, previous senior executive at Optimove, has introduced PlaySignal, a responsible gaming platform aimed at assisting operators in identifying and addressing player risk promptly.
PlaySignal employs a traffic-light system featuring green, amber, and red signals to steer player conduct and indicate when behaviors start to enter higher-risk areas. The platform seeks to minimize avoidable exclusions by offering operators enhanced visibility of rising risks, while simultaneously giving players more understanding of how their actions are evaluated.
Leveraging behavioural analytics, PlaySignal tracks player actions during gameplay and displays information as distinct signals. This allows teams to act earlier and react more appropriately as risk evolves.
The product connects with current operator systems to assist responsible gaming, CRM, and compliance teams by providing a unified view of activities, encouraging a more uniform strategy among teams as regulatory demands grow in important markets.
Building on his time at Optimove, where he collaborated with operators on segmentation, retention, and user engagement, Gehlot recognized a demand for innovative tools to enhance player protection as regulatory and tax pressures mount in regulated markets.
The company launched PlaySignal at ICE earlier this year, where it was a contender in the Innovators Challenge, and initiated talks with operators in various markets. The initial launch will concentrate on the UK prior to global expansion.
Alec Gehlot, Chief Executive Officer at PlaySignal, said: “Regulation and taxation are only moving in one direction, and operators need new tools to adapt. Player protection can no longer be treated as a compliance obligation; it has to become a competitive differentiator.
“Regulated operators are under real pressure, particularly in the UK, and we believe giving them earlier visibility of risk is essential not just for protection, but for long-term sustainability.”
The post PlaySignal Debuts: Alec Gehlot’s New Sophisticated Responsible Gaming Platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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