Industry News
Sandy’s Racing & Gaming Celebrates Grand Opening
Kentucky Gov. Andy Beshear helped open the doors Thursday at Sandy’s Racing & Gaming – a $75 million entertainment facility in Eastern Kentucky that creates nearly 250 new jobs and millions of dollars in new tax revenues.
With nearly 700 historical horse racing games, two performance stages and a BetMGM Race & Sportsbook, the 75,000 square-foot facility is unlike anything else in the area.
“Last year, we promised to bring a first-class facility to Boyd County,” said Larry Lucas, Chairman of Revolutionary Racing Kentucky, which is making the investment together with the Eastern Band of Cherokee Indians. “Today, we can say – promises made, promises kept.”
The project will also include Kentucky’s only quarter horse racetrack and an equestrian center, located on 182 acres behind Sandy’s. While track construction is officially set to begin in early 2024, Thursday’s festivities included a ceremonial blast, leveling some of the hills at the track site. The first races are set to happen there in 2025, marking continued growth for Kentucky’s thriving horse racing industry.
“Sandy’s Racing & Gaming is bringing top-tier racing, gaming and entertainment to Northeastern Kentucky, along with hundreds of new jobs for the people who call Boyd County and the surrounding region home. Congratulations to Revolutionary Racing and the Eastern Band of Cherokee Indians for creating this exciting destination,” Gov. Beshear said.
Last summer, the Kentucky Horse Racing Commission awarded the state’s ninth and final horse racing license to Revolutionary Racing Kentucky. Construction began in April and was led by Lexington’s D.W. Wilburn Construction and the Tri-State Building Trades. More than 300 local union workers were employed throughout the project and 90% of all materials and supplies were made in the US.
Amenities include a 5200 square-foot sportsbook, which features dozens of leather recliners and three cinema-sized screens. Daily entertainment will take place on two stages, which include dueling pianos, as well as local and national performers. Country star and Boyd County native Cole Chaney starred as the opening-night headliner, while last year’s “American Idol” winner Noah Thompson delivered a surprise performance.
A craft-focused kitchen offers multiple dining options, with all meat locally sourced from AW Meat House in Argillite. Menu highlights include the Big Sandy Burger, flatbreads, root beer floats made with The Peddler in Huntington, West Virginia and Sandy’s Ale – a craft beer made by Mikerphone Brewing in Illinois, which is only available at Sandy’s.
Brand Ambassador
Ronaldinho visits CreedRoomz Yerevan studio to front Marble Cup and Kickoff Roulette
CreedRoomz has brought footballer Ronaldinho to its headquarters in Yerevan, where the company filmed an “exclusive interview” with the former player in connection with two new live casino game shows, Marble Cup and Kickoff Roulette. CreedRoomz said Ronaldinho is the global ambassador for both titles.
In the interview, Ronaldinho said: “For me, it’s a great joy to be a part of this partnership. Since arriving here at the office, everyone has treated me with great affection. I already feel at home, very happy.” Asked to choose between the two games, he added: “Honestly, it’s difficult to choose one, both are wonderful, I loved them, so it’s very difficult to choose one, I think everyone will really like them, I think the whole world will really enjoy them.”
Ronaldinho also described his first impressions of the studio and gameplay: “I was surprised and very happy, everything is very beautiful, everything is very innovative, so I believe that’s why everyone will really like them, so I’m looking forward to everyone starting to enjoy them a lot.”
On why CreedRoomz expects the titles to gain traction, he said: “These are different games. I think that will attract attention, the fact that football is a global passion also helps, so I believe everyone will like it for those reasons.. and for the innovation of everything that is happening.”
CreedRoomz linked the interview to upcoming “World Cup and R10 Tournaments,” with Ronaldinho closing by telling fans: “A message of gratitude for the continued affection. I’m very happy and excited. for the next competitions for the next games, the games are all ready, I hope everyone enjoys them and everyone be very happy and have good times together.”
The post Ronaldinho visits CreedRoomz Yerevan studio to front Marble Cup and Kickoff Roulette appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Gamification
Soft2Bet launches MEGA Shoot World Cup gamification engine
Soft2Bet has launched MEGA Shoot, a football-themed gamification engine designed around the 2026 FIFA World Cup, aimed at helping sportsbook operators retain players during the tournament.
The product will be deployed across selected Soft2Bet brands including Betinia, Swiper, Campobet, ToonieBet and Elabet, with availability spanning markets including Denmark, Greece, Mexico, New Jersey, Ontario, Romania, and the rest of Canada, according to the company.
MEGA Shoot uses a player-versus-player best-of-five penalty shootout format. Players alternate between striker and goalkeeper, with the striker selecting where to shoot and the goalkeeper selecting where to defend. Each round resolves as a goal or a save before roles switch.
Soft2Bet said early internal results show 31.9% engagement among active players across selected brands, with 71.2% of MEGA Shoot players going on to play a second match. The company also claims a 13.5% player retention uplift.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, said: “The World Cup runs from 11 June to 19 July, so retention has to work across the full tournament calendar. MEGA Shoot gives operators a football game that players can understand quickly, with head-to-head competition tied to the sport they already follow. With almost 32% engagement among active players and about 71% converting into a second match, the early data shows how tournament-led gamification can strengthen sportsbook engagement during major football events.”
The post Soft2Bet launches MEGA Shoot World Cup gamification engine appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
european igaming
Kinetic Digital data: Slingo.com tops €285,992 jackpot as classic slots lead
Kinetic Digital has published new jackpot data across its casino brands, showing more than €600,000 paid out across the top 10 progressive jackpot wins. The biggest single payout in the dataset was a €285,992 win by a Slingo.com player.
In the breakdown, Slingo.com, Mega Casino and Genting Casino Online accounted for all of the top 10 wins cited in the release. Kinetic Digital said Slingo.com delivered three of the 10 largest jackpots, including the €285,992 payout on Fluffy Favourites Mega Jackpot, while its second-largest win was “more than €70,000.”
Mega Casino recorded four of the top 10 payouts, making it the most frequent brand in the top tier. Its largest jackpot in the dataset came from 777 Strike (€63,254), and another player won €48,684 on Piggy Riches 2 Megaways.
Genting Casino Online contributed two entries, with wins of €40,683 and €37,438 respectively.
Kinetic Digital also pointed to a portfolio-wide trend: the biggest jackpots skewed toward long-running slot franchises rather than newer releases. The company highlighted titles including 777 Strike, Age of the Gods and Rainbow Jackpots as prominent among the largest wins, suggesting established mechanics and jackpot networks continue to drive progressive play.
The post Kinetic Digital data: Slingo.com tops €285,992 jackpot as classic slots lead appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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