Industry News
Sandy’s Racing & Gaming Celebrates Grand Opening
Kentucky Gov. Andy Beshear helped open the doors Thursday at Sandy’s Racing & Gaming – a $75 million entertainment facility in Eastern Kentucky that creates nearly 250 new jobs and millions of dollars in new tax revenues.
With nearly 700 historical horse racing games, two performance stages and a BetMGM Race & Sportsbook, the 75,000 square-foot facility is unlike anything else in the area.
“Last year, we promised to bring a first-class facility to Boyd County,” said Larry Lucas, Chairman of Revolutionary Racing Kentucky, which is making the investment together with the Eastern Band of Cherokee Indians. “Today, we can say – promises made, promises kept.”
The project will also include Kentucky’s only quarter horse racetrack and an equestrian center, located on 182 acres behind Sandy’s. While track construction is officially set to begin in early 2024, Thursday’s festivities included a ceremonial blast, leveling some of the hills at the track site. The first races are set to happen there in 2025, marking continued growth for Kentucky’s thriving horse racing industry.
“Sandy’s Racing & Gaming is bringing top-tier racing, gaming and entertainment to Northeastern Kentucky, along with hundreds of new jobs for the people who call Boyd County and the surrounding region home. Congratulations to Revolutionary Racing and the Eastern Band of Cherokee Indians for creating this exciting destination,” Gov. Beshear said.
Last summer, the Kentucky Horse Racing Commission awarded the state’s ninth and final horse racing license to Revolutionary Racing Kentucky. Construction began in April and was led by Lexington’s D.W. Wilburn Construction and the Tri-State Building Trades. More than 300 local union workers were employed throughout the project and 90% of all materials and supplies were made in the US.
Amenities include a 5200 square-foot sportsbook, which features dozens of leather recliners and three cinema-sized screens. Daily entertainment will take place on two stages, which include dueling pianos, as well as local and national performers. Country star and Boyd County native Cole Chaney starred as the opening-night headliner, while last year’s “American Idol” winner Noah Thompson delivered a surprise performance.
A craft-focused kitchen offers multiple dining options, with all meat locally sourced from AW Meat House in Argillite. Menu highlights include the Big Sandy Burger, flatbreads, root beer floats made with The Peddler in Huntington, West Virginia and Sandy’s Ale – a craft beer made by Mikerphone Brewing in Illinois, which is only available at Sandy’s.
Gaming
Soft2Bet launches MEGA Islands, a new gamification engine designed to increase player retention
Soft2Bet has unveiled MEGA Islands, the latest addition to its MEGA Suite, designed to enhance player engagement and retention across both casino and sportsbook offerings.
The new engine introduces a persistent progression system that carries over across sessions, giving players an ongoing reason to return. Through island-building, resource collection, and continual advancement, players embark on a long-term journey that transforms short play sessions into sustained engagement.
First previewed in Soft2Bet’s recent Lodur release, the MEGA Islands system allows players to develop their own islands over time. Resources earned through gameplay can be used to construct new buildings, upgrade existing structures, and unlock further stages of progression. Each upgrade opens new goals, creating a loop of continuous advancement that keeps players invested.
The engine also incorporates plundering mechanics, giving players an additional path to gather resources by raiding other islands. This feature not only accelerates growth but also maintains a dynamic and engaging progression loop. With no fixed endpoint, MEGA Islands is built to encourage repeat play through a satisfying cycle of building, collecting, and advancing.
“MEGA Islands is designed to make retention feel natural by providing players with a progression journey they want to return to,” said Yoel Zuckerberg, CPO at Soft2Bet. “By building islands, collecting resources, and unlocking upgrades—including through plundering—each session becomes part of a longer experience. It gives players a clear reason to come back while providing operators with a retention tool that integrates seamlessly across casino and sportsbook.”
The launch of MEGA Islands underscores Soft2Bet’s commitment to gamification as a driver of long-term growth. As part of the MEGA Suite, the new engine offers operators a powerful tool to extend player journeys, increase engagement cycles, and deliver consistent value in competitive markets.
The post Soft2Bet launches MEGA Islands, a new gamification engine designed to increase player retention appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
European CEO magazine
GR8 Tech CEO Named CEO of the Year for Second Consecutive Year
GR8 Tech CEO Oleksandr Feshchenko has been named Global CEO of the Year 2026 in the Technology Industry by European CEO magazine—the second consecutive year he has received the honour. The judging panel’s decision was unanimous.
The award recognised Feshchenko’s leadership across three areas the panel identified as defining:
• Track record of turning technological strategy into scalable commercial outcomes;
• Focus on building an organization designed to last, not just perform;
• Consistent investment in people and culture as core business levers rather than afterthoughts.
What distinguished Feshchenko from a competitive field, according to the panel, was the combination of all three. Individual strengths are common at the CEO level, but the consistency across strategy, execution and organisational health is rare.
Under Oleksandr Feshchenko’s leadership, GR8 Tech has grown into a recognised provider of technology solutions for the iGaming sector, with an approach that the panel described as forward-looking without sacrificing operational discipline.
“Receiving this recognition two years in a row means a great deal, but if there’s one thing I’ve learned, it’s that success is most dangerous when it makes you comfortable. This award belongs to the team at GR8 Tech as much as it does to me, and what it really does is raise the bar. The technology industry doesn’t stand still, and neither do we. There’s a lot we’re building toward, and that’s exactly where our focus stays,” Oleksandr Feshenko said.
The Global CEO of the Year award is presented annually by European CEO magazine following an evaluation of international candidates across various industries.
The post GR8 Tech CEO Named CEO of the Year for Second Consecutive Year appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Augmented Reality
XR Global Launches World’s First Augmented Reality Online Casino Games Across iOS, Android and Immersive Web
XR Global Inc, the first Extended Reality (XR) technologies casino games developer with Patent Pending Technology on its Cross-XR Platform, announced the official launch of the world’s first Augmented Reality (AR) online casino games available across iOS, Android and the Immersive Web. This groundbreaking milestone positions XR Global at the forefront of innovation in the global iGaming industry, delivering a next-generation gaming experience that goes far beyond traditional 2D online casino platforms.
By leveraging cutting-edge Extended Reality (XR) technologies—including Augmented Reality (AR), Mixed Reality (MR), Virtual Reality (VR) and 3D immersive environments—XR Global enables players to step into fully interactive casino worlds from their mobile devices or web browsers, without the need for specialised hardware.
Unlike conventional online casino games confined to flat, 2D interfaces, XR Global’s platform allows users to engage with games such as slots, roulette, blackjack and crash games in a real-world environment. Players can place games on their tables, walk around them, interact with live elements and experience a level of realism and immersion previously only possible in physical casinos or high-end VR setups.
“XR Global is redefining what online gaming looks and feels like. We are bridging the gap between physical and digital entertainment by bringing casino experiences into players’ real-world environments. This is not just an evolution—it’s a transformation of the entire gaming paradigm,” said Dan Martinez, Founder & CEO of XR Global.
The launch marks a significant leap forward for player engagement, retention and monetisation. XR Global’s immersive experiences are designed to increase session times, deepen emotional connection and create highly differentiated offerings for operators in an increasingly competitive market.
The company plans to license its XR-enabled gaming portfolio globally, enabling partners to integrate immersive gaming into their existing platforms and attract a new generation of players seeking more interactive and engaging experiences.
The post XR Global Launches World’s First Augmented Reality Online Casino Games Across iOS, Android and Immersive Web appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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