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Sisal Appoints Sian Carson as New CPO

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Sisal has appointed Sian Carson as its new Chief People Officer. She will lead the Human Resources & Organisational Design division with the goal of strengthening Sisal’s expansion process in Italy and abroad.

“I am very happy about Sian joining the Company’s Leadership Team. I am convinced that with his support we will further strengthen our ability to drive Sisal’s growth in Italy and abroad, investing in the centrality of people and skills that are fundamental for an increasingly sustainable, digital and international company,” Sisal CEO Francesco Durante said.

“I am proud to take on the role of Chief People Officer at Sisal. I am delighted to enthusiastically welcome this new professional challenge in a group that employs more than 3 thousand people in 5 different countries and with an ambition of continuous growth in the near future, strong in its strategy that has always put people at the center. Sisal’s multinational profile will give us the opportunity to work on issues of diversity and inclusion in all its aspects, with the goal of becoming a leading company in these issues,” Sian Carson said.

Sian, a graduate in Humanities and Economics from the “University of Melbourne,” began her career in Italy in the financial sector covering multiple HR roles at UniCredit Group. In 2013, she joined the Flutter Group, following an international path first in Australia, where she was born, in the Sportsbet division, and later, in London, taking on increasing responsibilities in the various divisions of Paddy Power, Betfair, Flutter International and most recently as Chief People Officer Group Functions, with the objective of defining talent development strategies and strengthening an inclusive culture in support of corporate objectives.

Golf

Soft2Bet Gathering: An Elite Golf & Padel Experience

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Soft2Bet, a leading iGaming turnkey solutions provider, recently brought together industry connections for an exclusive two-day golf and padel experience at the Gleneagles Hotel in Scotland. The event brought Soft2Bet’s friends and connections together to enjoy a relaxed day of golf and padel, meaningful conversations, and shared moments in an inspiring setting, celebrating the spirit of connection and community that defines the company’s approach.

Set against the backdrop of one of Scotland’s best-known sporting estates, the day paired competitive play with the camaraderie and shared spirit that are such a valued part of the game. Attendees enjoyed access to Gleneagles’ most exclusive Ryder Cup & Solheim courses, where the relaxed setting encouraged genuine connection and reflected the supportive atmosphere that made the gathering especially memorable.

Gleneagles was a fitting venue for the occasion. With more than a century of golfing history, three championship courses and a reputation built on world-class hospitality, it remains one of Scotland’s standout golf destinations. Its PGA Centenary Course hosted the 2014 Ryder Cup and the 2019 Solheim Cup, making Gleneagles the only golfing destination in Europe to have staged both events.

The event reflects Soft2Bet’s belief that strong connections are built through shared goals, trust and collaboration. Creating space for in-person connection allows the company to deepen those relationships and support long-term success.

Harrison Barrett, VP of Business Development at Soft2Bet, commented: “Bringing the industry together in a setting like Gleneagles allows us to go beyond day-to-day operations and focus on what truly drives success, while playing golf and padel. Events like this are an opportunity to align on vision, exchange ideas and celebrate the momentum.”

Stuart Trigwell, Director of Business Development at Play’n GO said: “The time spent at Gleneagles, enjoying the incredible courses and engaging in genuine, strategic conversations, was an absolute highlight. It is events like these that reinforce the trust and collaborative spirit at the core of our relations.”

The gathering reflects Soft2Bet’s wider approach to the iGaming community engagement, creating opportunities for stronger collaboration and supporting growth across key markets.

The post Soft2Bet Gathering: An Elite Golf & Padel Experience appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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AI chat technology

Casinofy Unveils Next-Generation Platform Redesign with AI-Powered Chat, Setting a New Standard for the Online Casino Industry

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Casinofy, a forward-thinking leader in the online casino space, announced the launch of its completely redesigned platform featuring cutting-edge AI chat technology, a modernised user interface and a suite of innovative features that position the company at the forefront of the iGaming industry.

A Bold Leap Forward in Online Casino Innovation

The newly redesigned Casinofy platform represents one of the most ambitious overhauls in the online casino sector. With a focus on user experience, intelligent personalisation and next-generation technology, Casinofy is redefining what players expect from an online gaming destination.

Key highlights of the new platform include:

• AI-Powered Chat Assistant — An intelligent, real-time chat system that provides instant player support, personalised game recommendations, responsible gaming guidance and seamless interaction — available 24/7 with human-like conversational ability.

• Complete UI/UX Redesign — A sleek, modern interface built for speed, accessibility and engagement across all devices, delivering an immersive experience from the first visit.

• Smart Personalization Engine — Leveraging AI to tailor game suggestions, promotions and content to each player’s unique preferences and play style.

• Enhanced Navigation and Game Discovery — Intuitive categorisation, advanced search and AI-driven recommendations that help players discover new favorites effortlessly.

AI Chat: A Game-Changer for Player Experience

At the heart of the new Casinofy experience is its proprietary AI chat system — a feature that goes far beyond traditional customer support. The AI assistant understands context, remembers player preferences and delivers instant, accurate responses on everything from game rules and bonus terms to account inquiries.

Unlike conventional chatbots, Casinofy’s AI chat is designed to enhance every touchpoint of the player journey, making it one of the most sophisticated implementations of artificial intelligence in the online casino industry to date.

Leading the Industry Through Innovation

While the online casino market continues to grow, few operators have invested as heavily in technology-driven differentiation as Casinofy. The new platform positions Casinofy among the most innovative operators globally, bridging the gap between traditional online gaming and the AI-first future of digital entertainment.

The Casinofy team said that they are not just keeping up with the industry, but setting the pace. The new platform is built on the belief that players deserve smarter, faster and more personalised experiences. They added that the integration of AI chat is just the beginning of what they have planned.

The post Casinofy Unveils Next-Generation Platform Redesign with AI-Powered Chat, Setting a New Standard for the Online Casino Industry appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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DigerPAM

Digicode Launches DigerPAM: A Next-Generation Player Account Management System for iGaming Operators

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International software provider Digicode has unveiled DigerPAM, an enterprise-grade Player Account Management (PAM) system designed to serve as the operational backbone for modern iGaming operators. DigerPAM integrates core account management, CRM, compliance, promotions, analytics, and growth workflows into a single, scalable platform, giving operators full visibility, control, and performance across their brands and player base.

Built for operational excellence and regulatory compliance
Engineered for operators navigating complex regulations and multi-brand strategies, DigerPAM centralises every player interaction—from acquisition and registration to lifecycle engagement and retention—within one intelligent framework.

Key capabilities include:

  • Unified operational core: Manage player profiles, wallets, CRM, bonus engines, content, compliance workflows, and reporting seamlessly from a single system.
  • Full lifecycle oversight: Track and engage players from first interaction to lifetime value with real-time behavioural insights and segmentation.
  • Built-in compliance and reporting: Optional KYC/identity verification, responsible gaming tools, immutable tax logs, and regulatory reporting across jurisdictions.
  • Modular, scalable architecture: Cloud-agnostic microservices built for high-traffic, multi-currency operations and rapid provider integration.
  • Optional suite integrations: Full compatibility with Digicode’s ecosystem, including DigerRGS, DigerPay, DigerClick, and DigerCompanion, to expand platform functionality.

A solution for modern iGaming realities
DigerPAM supports both standalone operations and complex multi-brand ecosystems, giving operators actionable insights into player behaviour, campaign performance, compliance readiness, and key business KPIs—all without relying on fragmented legacy systems.

“Operators today need a unified engine that not only manages accounts but drives growth with intelligence and compliance at its core,” said Max Maslii, Global CEO at Digicode. “DigerPAM delivers a single, cohesive view across the player lifecycle, eliminates operational fragmentation, and empowers brands to scale confidently.”

The post Digicode Launches DigerPAM: A Next-Generation Player Account Management System for iGaming Operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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