Adam Greenblatt
BetMGM and Kindbridge Behavioral Health Pioneer Mental Health Access Program for Problem Gamblers in Colorado
BetMGM, a leading sports betting and iGaming operator, and Kindbridge Behavioral Health (Kindbridge), a pioneering mental health service provider dedicated to supporting individuals facing challenges related to problem gambling, announced a groundbreaking program in Colorado revolutionizing the way problem gamblers access essential mental health services. The first-of-its-kind partnership will empower self-excluded players with direct access to comprehensive mental health assessments and group support services.
The pilot program provides resources for players in need to schedule appointments immediately with specialized problem gambling outpatient treatment providers via telehealth services. As part of this partnership, gamblers who self-exclude from the BetMGM platform in Colorado will now be able to receive a complimentary mental health assessment and gain access to a range of peer support and educational groups designed to kickstart their recovery journey.
Adam Greenblatt, CEO of BetMGM, said: “It is important that the sports betting industry continues to invest and innovate in this field. Kindbridge is a leader in developing world-class mental health care that comprehends the unique challenges associated with gambling addiction. We are eager to champion the growth and expansion of connecting problem gamblers with the crucial services they need.”
Daniel Umfleet, Founder & CEO of Kindbridge Behavioral Health, said: “Relationships like this make it considerably easier for individuals seeking care to find swift access to the services they need. Together, Kindbridge and BetMGM are pushing the envelope in creating the right kind of connectivity between the gaming industry and healthcare services that will positively impact lives.”
The Colorado Division of Gaming, recognized for its progressive approach to gaming regulation, played a pivotal role in fostering this partnership via its new rule in October that mandates operators to have a robust risk scoring system for problem gambling detection and a rapid response communication strategy. BetMGM and Kindbridge united to go above and beyond these requirements marking a pivotal moment in the journey toward a safer and more supportive gambling environment.