Industry News
IGT Announces Coast-to-Coast Launch of Mystery of the Lamp Premium Progressive Game on PeakCurve49 Cabinet

International Game Technology PLC (IGT) announced that its highly captivating and much-anticipated new multi-level progressive (MLP) game, Mystery of the Lamp, can now be enjoyed at more than a dozen casinos across the US. Many additional casinos are scheduled to deploy the game in the coming weeks and months. Mystery of the Lamp scored exceptionally well in IGT’s vast performance-testing programmes and is featured on the Company’s newest hardware, the PeakCurve49 cabinet.
“IGT’s Mystery of the Lamp is a high-energy game that leverages some of our most successful play mechanics and combines them with stunning graphics, entertaining bonuses, attractive jackpots and very strong math. We’re thrilled that this exciting game can come to life on IGT’s PeakCurve49 cabinet; an exceptional form factor with superior ergonomics and the very best in lighting, sound and merchandising,” said Dubravka Burda, IGT SVP Global Studios.
IGT’s PeakCurve49 cabinet joins the Company’s award-winning Peak hardware family and features a 49-inch progressively curved ultra-HD display. With an ergonomic design, a 27-inch topper and a 13.3-inch dynamic player panel with dual bash buttons, the PeakCurve49 offers dynamic LED signage packages that can quickly transform any game to a dazzling jackpot beacon.
“Mystery of the Lamp builds on the extensive global success that we’ve enjoyed with the Prosperity Link MLP and is a continuation of IGT’s considerable momentum in the premium progressive segment. As our customers look to modernize and optimize their floors with high-performing content and hardware, IGT’s Mystery of the Lamp on the PeakCurve49 is a go-to game that they can confidently deploy in premium locations on their gaming floors,” said Nick Khin, IGT Chief Operating Officer, Gaming.
The vibrantly themed Mystery of the Lamp game includes two compelling base games, Enchanted Palace and Treasure Oasis, and offers players five attractive jackpot levels. As players collect gems in base game play, they accumulate in the above-reels genie lamps until the genie is summoned and initiates one of three exciting bonus events. Unique to this game, multiple game features can combine in bonus events leading to even bigger win potential. Elements of Mystery of the Lamp were inspired by IGT’s global sensation, Prosperity Link, which was named “Slot Product of the Year” in the 2022 Global Gaming Business Gaming & Technology Awards.
Industry News
MediaX Agency Officially Launches Linkible

MediaX Agency, a globally recognised leader in digital PR and growth marketing, has officially launched Linkible, an AI-powered link building agency engineered to help businesses in highly competitive and regulated industries achieve stronger online authority, higher search engine rankings and sustainable organic growth.
With AI-driven outreach and industry-specific link strategies, Linkible is redefining how brands secure high-quality backlinks, increase domain authority and dominate their niches in Google search.
Linkible is purpose-built for industries where credibility and compliance are critical:
• Law Firms & Legal Marketing – Earn authoritative legal backlinks to attract clients and improve local SEO.
• SaaS Companies – Accelerate organic growth with niche placements and product-led content strategies.
• Cannabis & CBD Brands – Gain SEO visibility while staying compliant in a restricted advertising environment.
• iGaming, Casino & Gambling – Drive traffic with white-hat link strategies tailored for high-competition keywords.
• E-commerce Businesses – Build scalable backlinks to boost product visibility and drive online sales.
Key Features of Linkible
• AI-Powered Prospecting & Outreach – Identify and connect with the right publishers at scale.
• Niche-Relevant Authority Backlinks – Secure placements on trusted websites that move rankings.
• Compliance-First Approach – Tailored strategies for industries facing strict regulations.
• Transparent SEO Reporting – Real-time dashboards to track backlinks, traffic and keyword improvements.
• Scalable Growth Solutions – Flexible link building packages for startups, enterprises and agencies.
“Traditional link building is outdated and ineffective in competitive industries. With Linkible, we’re combining the power of AI with our proven PR and SEO expertise to deliver smarter, faster, and compliance-friendly link building strategies that help businesses rank higher and grow sustainably,” said Rachita Chettri, Co-Founder of MediaX Agency.
The post MediaX Agency Officially Launches Linkible appeared first on European Gaming Industry News.
Industry News
Allwyn Launches Player Protection Lab

Allwyn, the lottery-led gaming entertainment company, has announced the launch of Allwyn Player Protection Lab, a global responsible gaming initiative aimed at supporting novel research and innovation to advance player safety.
Opening immediately for applications, the programme will support academics and experts working in the field of responsible gaming to explore new ideas, concepts and perspectives. Applicants are encouraged to submit proposals focusing on one of three key areas: digital innovation; using messaging to drive positive play; and developing effective safety tools.
Following the open call for applications, awards will be made for successful projects of up to €100,000, dependent on the scope of the prospective proposal.
The project demonstrates Allwyn’s commitment to developing global leading practice in responsible gaming. The call for applications will ensure Allwyn is casting the widest net and has the best chance to uncover new and interesting approaches to protecting players.
Nicole Garrett, Head of Responsible Gaming at Allwyn, said: “The Player Protection Lab is an exciting new avenue for Allwyn. Our responsible gaming team is seeking proposals that will encourage progress in player safety and break new ground in our industry. We hope that by opening the application process, we will have the opportunity to explore genuinely new ideas and draw lessons from other sectors.”
The call for proposals will run until 14 November.
The post Allwyn Launches Player Protection Lab appeared first on European Gaming Industry News.
Industry News
Creedroomz Introduces Cashout Blackjack

Creedroomz has launched Cashout Blackjack, a new version of its popular Live Blackjack game designed to redefine player engagement. This major update features a groundbreaking Side Bet Gamble mechanic, a completely redesigned UI and other key enhancements that deliver a new standard of excitement.
The Side Bet Gamble is an industry-first feature that gives players total control over their side bet winnings. Unlike traditional bonus rounds that are passive or tied to specific game events, this optional decision occurs only for players who have won a side bet, right at the end of the round after the last dealer card has been dealt. Players are given a choice: Gamble their winnings for a chance to double their payout, or Skip and keep their original amount. This high-stakes, real-time decision point transforms every win into an exhilarating risk-reward moment.
Cashout Blackjack also includes a suite of powerful updates:
Sleek New UI: A fully redesigned interface built for seamless usability on all devices.
Rebalanced Side Bets: Payouts have been rebalanced to make side bets more compelling and rewarding.
Auto-stand applied on hard / non-splitable scores of 17, 18, 19 and 20.
The new Cashout Blackjack, complete with the Side Bet Gamble feature, is now available to all Creedroomz partners. This launch underscores Creedroomz’s strategic vision to provide partners with groundbreaking tools that ensure they remain at the forefront of the competitive iGaming market.
The post Creedroomz Introduces Cashout Blackjack appeared first on European Gaming Industry News.
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