New brand to link sportsbook and casino experiences via exclusive hybrid content.

Sportradar Group AG, a prominent worldwide sports technology firm that develops engaging experiences for sports enthusiasts and bettors, today unveiled Playradar, a specialized brand providing a comprehensive ecosystem of interconnected gaming experiences for international operators. This signifies the subsequent phase in the development of Sportradar’s iGaming operations.

Sportradar has recently appointed Edo Haitin, the former CEO of Playtech Live, to head its iGaming division as part of this expansion. Haitin offers over 20 years of experience in iGaming operations, live casino development, and executive leadership, contributing senior-level knowledge to enhance Sportradar’s iGaming expansion.

Playradar will leverage Sportradar’s live and historical sports data and AV streams, combined with casino games, to create unique, proprietary, hybrid products featuring:

• Live 24/7 Experience Centre – players will be offered a game and a live stream to watch simultaneously on the same screen, blending sports viewing and gaming for pure engagement or betting real money. This creates a community and opportunities for players to interact in real-time, sharing tips, game preferences and reactions.
• Live & Historical Streaming Sports/Casino Hybrid Content – transforming real sporting moments into interactive event driven gameplay by blending live and historical sports streaming with casino mechanics to create innovative hybrid gaming experiences. A live prediction product will also be powered by Sportradar’s live data.
• Premium iGaming Content – virtual sports and a full suite of casino games, from slots and table games to arcade and crash, developed to the highest standards for a positive player experience.

Sportradar is exceptionally poised to expand its iGaming operations by leveraging its current game studio, sports data knowledge, streaming abilities, and worldwide distribution network. The marketing, acquisition, and retention technologies of the company utilize profound understanding of player behavior across both betting and iGaming sectors, strengthening Sportradar’s connections with sportsbook and casino operators globally. Since most of Sportradar’s clients already function in both areas, iGaming serves as an organic pathway to foster sustained monetization and lifetime value in conjunction with betting.

Playradar will function solely in regulated markets, incorporating responsible gaming and integrity into each product it offers. Game launches are planned for 2026, starting in the UK, North America, and Latin America. The complete product lineup will include classic table games, arcade games, slots, and virtual sports.

Carsten Koerl, Founder and CEO of Sportradar, said: “iGaming represents a natural and scalable extension of our business, and a strategic acceleration of our long-term growth roadmap. Playradar content is designed to provide optimized cross-sell between the worlds of sport and casinos, helping operators to increase player value and session length at a time when engagement and retention are key to operational sustainability. In Edo, we have an experienced and proven industry leader to drive the business forward, with the support of a passionate and dedicated team.”

Edo Haitin, EVP of iGaming added: “By combining our unrivalled experience in sports data and live streaming, along with a proven track record of product development, we aim to create hybrid content and gaming experiences to capitalize on the rising popularity of sports casino consumption. We’re uniquely positioned to seamlessly blend live and historical sports events, innovative gaming mechanics, and casino content and have the advantage of being able to distribute games to an already licensed portfolio of operators. I’m incredibly excited to be further strengthening our iGaming business through Playradar and to grow it into a leader in iGaming content, leveraging Sportradar’s existing resources and the highly experienced and skilled team already in place.”

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GR8 Tech is implementing a series of platform-wide enhancements designed to help operators maximize performance during the year’s biggest sporting event. With the World Cup expected to drive massive traffic, repeated betting surges, and intense competition for player acquisition, these updates focus on the areas that most directly impact operator results. The improvements aim to help partners convert more traffic, retain more players, and extract greater value throughout the entire tournament journey.

“World Cup traffic by itself does not guarantee better results. What matters is how well operators can turn that attention into acquisition, conversion, retention, and long-term player value,” said Denys Parkhomenko, Chief Product Officer at GR8 Tech. “That is where our focus is right now. We are enhancing the sportsbook experience, expanding engagement and loyalty tools, and advancing our crypto capabilities to help partners make the most of the biggest opportunity of the year.”

Key Areas of Focus

1. Sportsbook
The sportsbook is receiving a comprehensive upgrade, including redesigned navigation for easier event discovery, improved campaign visibility, and enhanced Bet Builder functionality. Additional updates include quick-access, player-specific markets and new Odds Boost features, balancing player appeal with margin control.

2. Engagement and Retention
GR8 Tech is expanding its loyalty and bonus systems with a VIP-focused program, automated bonus mechanics, more flexible bonus selection, and enriched casino and sports-related engagement tools. The update also includes updated tournament settings and the introduction of new game content to enhance player retention.

3. Crypto
The company is strengthening its crypto offering with early-stage player segmentation based on wallet transaction history, more flexible VIP and risk management before first deposit, and smoother wallet-based payments, including ramp payments and direct top-ups via WalletConnect and other wallets.

Across the platform, these updates are designed to help operators capitalize on the World Cup’s peak traffic, delivering measurable improvements at every stage of the player journey. Detailed release notes will follow, highlighting specific product enhancements and the developments shaping GR8 Tech’s World Cup-ready platform.

GR8 Tech – Platform for Champions

GR8 Tech is an award-winning provider of high-performance sportsbook and iGaming solutions that empower operators to lead and win in competitive markets. Its portfolio includes Crypto Turnkey and Hyper Turnkey solutions, ULTIM8 Sportsbook, Infinite Casino Aggregation, and the proprietary affiliate management platform Aff.Tech.

With a geo-specific, operator-first approach, GR8 Tech delivers practical innovations that drive measurable results quickly and efficiently. Trusted by top operators worldwide, the company has over 100 successful deployments and multiple industry recognitions, including Platform Provider of the Year at the SBC Awards 2025.

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