Industry News
Superbet Group Announces New International Leadership Team

Superbet Group has announced new appointments to its leadership team.
Stephen Parry is taking on the role of Chief Operations Officer (COO), leading a newly created hub of operational excellence for the group including retail, trading and business operations. Stephen’s most recent role was CEO of William Hill International, while previously serving as William Hill Group COO. Prior to this, he was the Chief Integration Officer at Flutter, and led Operations at the group. Before entering the gaming industry, Stephen held a range of leadership roles in telecommunications, at Vodafone, working in areas such as Business Transformation, Customer Service and Strategy.
Andrei Dușu has been appointed Chief Business Development Officer (CBDO). The Romanian senior executive will be leading mergers & acquisitions, international expansion, business intelligence and strategy for Superbet Group. Andrei is the co-founder of Flawless, an AI powered, real-time support application for business operations teams. Previously, Andrei held a range of leadership roles in Strategy, Product, Data and Commercial teams across companies like Google, McKinsey & Company and OLX Group.
Glyn Hughes has been announced as the new Chief Financial Officer (CFO) of Superbet Group, bringing a wealth of knowledge and experience from various executive roles, in both publicly listed and privately-owned companies, across a range of international businesses and industries.
Glyn Hughes was previously CFO and Executive Vice President at International Workplace Group (IWG) PLC, as well as CFO and Interim CEO at Mothercare PLC. Prior to that, he held a range of executive positions within the Jardine Matheson Group and Dairy Farm Group across Asia.
As part of the central leadership team, Stephen Parry, Andrei Dușu and Glyn Hughes will report directly to Johnny Hartnett, CEO of Superbet Group.
Johnny Hartnett, CEO of Superbet Group, said: “As we embark on the next stage of our growth journey, it is incredibly exciting to add experienced and capable leaders like Stephen, Andrei, and Glyn to the Superbet management team. Their experience across a range of sectors and geographies means they will be a critical part of executing our ambition – to take the business from our home in CEE to the rest of Europe and beyond.”
Adam Lamentowicz, previously CEO and Country Manager for Superbet Poland, has been appointed VP of Superbet International. While leading this newly created division, he will supervise international operations under the Superbet brand, excepting the Romanian market. Adam Lamentowicz will report directly to Adam Shaw, Chief Revenue Officer for the group.
Industry News
MediaX Agency Officially Launches Linkible

MediaX Agency, a globally recognised leader in digital PR and growth marketing, has officially launched Linkible, an AI-powered link building agency engineered to help businesses in highly competitive and regulated industries achieve stronger online authority, higher search engine rankings and sustainable organic growth.
With AI-driven outreach and industry-specific link strategies, Linkible is redefining how brands secure high-quality backlinks, increase domain authority and dominate their niches in Google search.
Linkible is purpose-built for industries where credibility and compliance are critical:
• Law Firms & Legal Marketing – Earn authoritative legal backlinks to attract clients and improve local SEO.
• SaaS Companies – Accelerate organic growth with niche placements and product-led content strategies.
• Cannabis & CBD Brands – Gain SEO visibility while staying compliant in a restricted advertising environment.
• iGaming, Casino & Gambling – Drive traffic with white-hat link strategies tailored for high-competition keywords.
• E-commerce Businesses – Build scalable backlinks to boost product visibility and drive online sales.
Key Features of Linkible
• AI-Powered Prospecting & Outreach – Identify and connect with the right publishers at scale.
• Niche-Relevant Authority Backlinks – Secure placements on trusted websites that move rankings.
• Compliance-First Approach – Tailored strategies for industries facing strict regulations.
• Transparent SEO Reporting – Real-time dashboards to track backlinks, traffic and keyword improvements.
• Scalable Growth Solutions – Flexible link building packages for startups, enterprises and agencies.
“Traditional link building is outdated and ineffective in competitive industries. With Linkible, we’re combining the power of AI with our proven PR and SEO expertise to deliver smarter, faster, and compliance-friendly link building strategies that help businesses rank higher and grow sustainably,” said Rachita Chettri, Co-Founder of MediaX Agency.
The post MediaX Agency Officially Launches Linkible appeared first on European Gaming Industry News.
Industry News
Allwyn Launches Player Protection Lab

Allwyn, the lottery-led gaming entertainment company, has announced the launch of Allwyn Player Protection Lab, a global responsible gaming initiative aimed at supporting novel research and innovation to advance player safety.
Opening immediately for applications, the programme will support academics and experts working in the field of responsible gaming to explore new ideas, concepts and perspectives. Applicants are encouraged to submit proposals focusing on one of three key areas: digital innovation; using messaging to drive positive play; and developing effective safety tools.
Following the open call for applications, awards will be made for successful projects of up to €100,000, dependent on the scope of the prospective proposal.
The project demonstrates Allwyn’s commitment to developing global leading practice in responsible gaming. The call for applications will ensure Allwyn is casting the widest net and has the best chance to uncover new and interesting approaches to protecting players.
Nicole Garrett, Head of Responsible Gaming at Allwyn, said: “The Player Protection Lab is an exciting new avenue for Allwyn. Our responsible gaming team is seeking proposals that will encourage progress in player safety and break new ground in our industry. We hope that by opening the application process, we will have the opportunity to explore genuinely new ideas and draw lessons from other sectors.”
The call for proposals will run until 14 November.
The post Allwyn Launches Player Protection Lab appeared first on European Gaming Industry News.
Industry News
Creedroomz Introduces Cashout Blackjack

Creedroomz has launched Cashout Blackjack, a new version of its popular Live Blackjack game designed to redefine player engagement. This major update features a groundbreaking Side Bet Gamble mechanic, a completely redesigned UI and other key enhancements that deliver a new standard of excitement.
The Side Bet Gamble is an industry-first feature that gives players total control over their side bet winnings. Unlike traditional bonus rounds that are passive or tied to specific game events, this optional decision occurs only for players who have won a side bet, right at the end of the round after the last dealer card has been dealt. Players are given a choice: Gamble their winnings for a chance to double their payout, or Skip and keep their original amount. This high-stakes, real-time decision point transforms every win into an exhilarating risk-reward moment.
Cashout Blackjack also includes a suite of powerful updates:
Sleek New UI: A fully redesigned interface built for seamless usability on all devices.
Rebalanced Side Bets: Payouts have been rebalanced to make side bets more compelling and rewarding.
Auto-stand applied on hard / non-splitable scores of 17, 18, 19 and 20.
The new Cashout Blackjack, complete with the Side Bet Gamble feature, is now available to all Creedroomz partners. This launch underscores Creedroomz’s strategic vision to provide partners with groundbreaking tools that ensure they remain at the forefront of the competitive iGaming market.
The post Creedroomz Introduces Cashout Blackjack appeared first on European Gaming Industry News.
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