Canada

Actor Peter Coyote Announces Support for Koi Nation Casino Project in Sonoma County

Published

3 years ago

April 24, 2023

Actor and author Peter Coyote, long associated with environmental causes, has announced his support for the creation of the Koi Nation’s planned Shiloh Resort & Casino.

“The Shiloh Resort and Casino, with its dedicated tax dollars recirculating in and through the community, might honestly be classified as a critical need today,” Peter Coyote said. The Koi Nation is “overdue to receive this opportunity to regain their historic self-sufficiency and create a stable economic base for the tribe.”

Coyote has narrated a short video for the Koi Nation, one of the oldest federally-recognized Native American tribes in California. The educational video emphasizes the Tribe’s commitment to developing its Shiloh Resort & Casino in harmony with the natural beauty of its land in Sonoma County.

The Shiloh Resort & Casino will be a destination resort that will provide an economic base for the Tribe, built on property the Tribe acquired after having been landless since the federal government forced the sale of its Lower Lake Rancheria in the 1950s. With a 400-room hotel, entertainment venues, and a variety of gaming options, the resort will provide income and jobs for the Tribe and its members as well as economic benefits to the community.

One of the most important aspects of the resort, highlighted in the video, is the way the project’s design fits into the landscape of its wine country location.

The video helps members of the community better understand and visualize the project and see for themselves how the Koi Nation designed the project with respect for the environment.

“Our people lived in this region for thousands of years, always with great respect for the land, and that has remained a core part of our Tribe even as we were made landless. Now that the Tribe once again has acquired property of its own, we have not forgotten the importance of that relationship, which is why we have designed the Shiloh Resort & Casino with the careful attention to its setting you can see in the video,” Tribal Chairman Darin Beltran said.

“We are pleased to have an individual with Peter Coyote’s strong environmental stance as the narrator for our video. It’s important to us to communicate our commitment to the land and nature with our neighbors throughout Sonoma County. This video lets them see for themselves the beauty of the site and of what we are building,” Dino Beltran, Koi Nation Vice Chair and Director of Development, said.

The Koi Nation of Northern California has executed a predevelopment agreement with Global Gaming Solutions (GGS), a wholly-owned business enterprise of the Chickasaw Nation of Oklahoma, to engage as the Koi’s development partner for its planned Shiloh Casino & Resort in Sonoma County. GGS will also act as the manager and operator of the establishment when completed.

The Chickasaw Nation, with its tribal headquarters in Ada, Oklahoma, has an exemplary track record in developing and operating tribal gaming operations and related resort properties. It operates 23 gaming establishments around the nation, including Winstar World Casino and Resort, the largest casino in the world. The Chickasaw Nation also operates nearly 200 additional highly successful businesses, giving it a broad range of commercial expertise that makes it the ideal partner to develop and manage the Shiloh Resort & Casino.

The Shiloh Casino & Resort will include a 2750 Class III gaming machine facility, a 400-room hotel, six restaurant and food service areas, a meeting center and a spa, as well as a state-of-the-art live entertainment venue. The property will employ more than 1100 full-time workers when fully operational.

affiliate marketing

SEOBROTHERS’ Aleksandra Drigo flags higher barriers for affiliates in regulated Alberta

Published

17 hours ago

July 6, 2026

Wladimir P.

seobrothers’-aleksandra-drigo-flags-higher-barriers-for-affiliates-in-regulated-alberta

SEOBROTHERS Chief of Business Development Aleksandra Drigo says Alberta’s move toward a regulated online gambling market is likely to raise the cost and complexity of affiliate acquisition, reshaping competition for SEO-led publishers. Drigo shared the view in an exclusive interview with SiGMA News focused on Canada’s affiliate landscape.

Drigo said regulation can bring more transparency, but also higher compliance demands and tougher economics for smaller players. “Many affiliates, especially independent SEO players, may decide not to enter fully regulated markets and instead focus on regions with more predictable economics and lower regulatory pressure,” she said.

She added that regulated markets typically advantage well-funded affiliate groups with the ability to invest in legal and compliance support and tracking infrastructure. “Regulated markets tend to favour larger players. Big affiliate companies have the resources for legal support, compliance teams, advanced tracking infrastructure, and long-term investment without expecting fast ROI.”

On partner selection, Drigo said affiliates are increasingly weighing operators on operational quality and regulatory readiness, not just commercial terms. “We pay close attention to how consistent an operator is in terms of reporting, responsible gaming policies, speed of communication, and local regulations compliance. Reputation risks affect both sides. If an operator lacks transparency or fails to follow compliance standards, it directly impacts the affiliate business as well.”

Drigo also pointed to communication and access to performance data as major friction points in operator-affiliate relationships. “Financial disagreements can usually be resolved quickly if there is trust and clear communication between both sides. Whereas, when affiliates do not receive timely information, face unclear reporting, or get no explanation for performance changes, tensions escalate very quickly. In regulated markets, communication and transparency become just as important as the financial terms themselves.”

Looking ahead, Drigo said affiliates targeting regulated North American markets will need stronger localisation, trusted brands and more diversified traffic strategies as search behaviour changes. “With AI and online search ecosystem changes already transforming the SEO landscape, affiliates need to become much more flexible and technology-driven than before. And compliance-friendly SEO strategies and diversification beyond traditional search traffic are becoming increasingly important.”

The post SEOBROTHERS’ Aleksandra Drigo flags higher barriers for affiliates in regulated Alberta appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Affiliate Industry

SiGMA exclusive: Aleksandra Drigo on traffic shifts, transparency, and the future of SEO affiliates

Published

20 hours ago

July 6, 2026

GamingAmericas.com

sigma-exclusive:-aleksandra-drigo-on-traffic-shifts,-transparency,-and-the-future-of-seo-affiliates

In an exclusive interview for the SiGMA News, Aleksandra Drigo, Chief of Business Development at SEOBROTHERS, shared her perspective on the future of affiliate marketing in Canada.

She discussed how Alberta’s upcoming market launch could reshape competition, why transparency has become a cornerstone of operator-affiliate partnerships, how compliance is changing the way affiliates choose partners, and why localisation, trusted brands, and data-driven decision-making will define the next generation of SEO affiliates.

Regulation will reshape Alberta’s affiliate landscape

As Alberta prepares to regulate its online gambling market, affiliates are entering a more challenging environment. While regulation brings greater transparency, it also increases compliance demands, acquisition costs, and competition – particularly from larger, well-funded companies.

“Many affiliates, especially independent SEO players, may decide not to enter fully regulated markets and instead focus on regions with more predictable economics and lower regulatory pressure,” Aleksandra said.

Bigger brands gain the advantage

According to Drigo, regulated markets naturally favour established affiliate businesses, whereas smaller publishers face much higher barriers to entry despite niche opportunities still existing.

“Regulated markets tend to favour larger players. Big affiliate companies have the resources for legal support, compliance teams, advanced tracking infrastructure, and long-term investment without expecting fast ROI.”

Compliance is now a deciding factor

Operator selection is no longer based solely on commercial terms. Affiliates increasingly assess partners by their transparency, reporting quality, responsible gaming standards, responsiveness, and ability to meet local regulatory requirements.

“We pay close attention to how consistent an operator is in terms of reporting, responsible gaming policies, speed of communication, and local regulations compliance. Reputation risks affect both sides. If an operator lacks transparency or fails to follow compliance standards, it directly impacts the affiliate business as well.”

Communication matters more than financial disputes

Drigo believes that most partnership conflicts arise not from payment issues, but from poor communication and limited access to performance data.

“Financial disagreements can usually be resolved quickly if there is trust and clear communication between both sides. Whereas, when affiliates do not receive timely information, face unclear reporting, or get no explanation for performance changes, tensions escalate very quickly. In regulated markets, communication and transparency become just as important as the financial terms themselves.”

The future belongs to trusted brands and localisation

Looking ahead, Drigo expects meticulous localisation, brand authority, first-party audiences, and community-driven products to define success in regulated North American markets. As AI reshapes search, affiliates will need stronger technology, diversified traffic sources, and compliance-friendly SEO strategies to remain competitive.

“With AI and online search ecosystem changes already transforming the SEO landscape, affiliates need to become much more flexible and technology-driven than before. And compliance-friendly SEO strategies and diversification beyond traditional search traffic are becoming increasingly important.”

The post SiGMA exclusive: Aleksandra Drigo on traffic shifts, transparency, and the future of SEO affiliates appeared first on Americas iGaming & Sports Betting News.

Canada

St8 expands Octoplay aggregation deal to Ontario and the UK

Published

5 days ago

July 2, 2026

Wladimir P.

st8-expands-octoplay-aggregation-deal-to-ontario-and-the-uk

St8 has extended its content partnership with Octoplay into Ontario and the UK, expanding distribution of Octoplay’s casino games in two regulated markets. The companies announced the move on 2 July, 2026.

Under the expanded agreement, St8 will make Octoplay’s full portfolio available to operators in both jurisdictions through St8’s single API integration.

David Fall, Business Development Manager at St8, said:

“Expanding our partnership with Octoplay into Ontario and the UK is another important milestone as we continue to strengthen our aggregation platform with premium content from leading suppliers.

“Octoplay has built an excellent reputation for developing engaging, high-performing games, and we’re delighted to extend this collaboration into two highly strategic regulated markets. This agreement enables our operator partners to access even more quality content through a single integration while supporting their growth in competitive jurisdictions.”

Ralitsa Georgieva, CEO at Octoplay added:

“We’re pleased to expand our partnership with St8 into Ontario and the UK, making our full portfolio available to even more operators through its aggregation platform. St8 has established itself as a trusted technology partner for regulated markets, and we look forward to building on our successful collaboration together.”

The post St8 expands Octoplay aggregation deal to Ontario and the UK appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.