Industry News
Optimove Appoints Peter Miles as Director of Sales
Optimove, the global leader in CRM Marketing, has appointed Peter Miles as the company’s Director of Sales to oversee enterprise sales for the iGaming and iLottery markets. The selection furthers the company’s strategic investment in expanding its tier-1 customer base as a key growth engine for the business.
During his 18-year iGaming career, Mr Miles was responsible for developing and implementing the global business strategy of OpenBet and most recently SG Digital. Through his roles as Commercial Director and subsequently VP of Business Development, he focused on driving sales across Tier 1 sports betting and gaming operators such as William Hill, Betfair, PMU, Coral and Sportsbet. In addition, he led the international growth into the digital sector of World Lottery Association operators, such as Danske Spil, Nederlandse Loterij, Loto Quebec and BCLC.
“We’re thrilled to welcome Peter to Optimove, to oversee enterprise sales for new iGaming and iLottery markets. Peter is a key addition to the team. His experience, knowledge, and insight into the iGaming industry will play a major role in our efforts to scale our sales operations and expand our portfolio of Tier 1 and State Lottery Operators. As this and previous appointments suggest, we are determined to keep Optimove one step ahead of the curve and continue to provide both prospects and clients with the best offering and service possible,” Motti Colman, Senior Director of Sales at Optimove, said.
“I’m excited to join Optimove and play a major role in the company’s rapid growth efforts. I would like to thank SG Digital, I thoroughly enjoyed my time there, and I am very much looking forward to my next challenge at Optimove. Having been at the forefront of the growth of the iGaming industry, Optimove is a company that I’ve always highly regarded, with its next-generation AI technology, enabling leading operators to personalize and orchestrate customer journeys at scale. I look forward to the challenge of developing deeper partnerships with Operators, to improve CRM Marketing practices and player experiences,” Peter Miles said.
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BetConstruct AI
BetConstruct AI’s Harmony ChoiceMe: Redefining Success in the Middle East
BetConstruct AI proudly introduces Harmony ChoiceMe, a unique, high-level event aimed at nurturing strategic relationships and examining fresh opportunities within the changing environment of the Middle East.
Scheduled for 8 February 2026 in the lively center of Dubai, the event will unite the industry’s most prominent thinkers for an exclusive evening of cooperation and understanding. Hosted on the opulent Lotus Royale Cruise, the gathering provides an elegant and exclusive setting for significant discussions just 48 hours prior to the industry’s gathering for AIBC Eurasia.
Harmony ChoiceMe operates on the belief that achieving success in the area starts with making the right connections and optimal choices. With the industry seeking growth and innovation in the Middle East, this event offers an essential opportunity for reflection and premium networking, enabling partners and peers to synchronize their strategies in a sophisticated and motivating environment.
The evening aims to enable a smooth shift from innovative concepts to practical collaborations, making sure participants head into the forthcoming hectic summit with clear understanding and an enhanced network.
Interested parties are invited to reserve their place for an evening here.
The post BetConstruct AI’s Harmony ChoiceMe: Redefining Success in the Middle East appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
FA CHAI Card
FA CHAI Gaming Introduces Player Achievement System
FA CHAI Gaming has introduced its Player Achievement System, a long-term progression framework designed for online casino platforms and operator partners to drive sustained engagement, repeat play and deeper player connection.
The system moves beyond short-lived promotions by transforming everyday gameplay into structured objectives, visible progress and meaningful milestones. At the centre of this approach is the FA CHAI Card, a cross-game reward mechanism that allows player achievements to extend beyond a single game and into a broader FA CHAI Gaming ecosystem.
The Player Achievement System is more than an add-on feature—it functions as a behavioural engine designed to improve the KPIs that matter most to operators. By combining achievement-based goals, missions and progression rewards, platforms can cultivate stronger player habits and longer lifecycle value.
Sustainable retention: visible progress and long-term objectives encourage players to return consistently.
More stable engagement: achievement-driven tasks support regular activity across sessions and weeks.
Healthier wagering patterns: cumulative goals motivate play naturally, without excessive bonus dependency.
Deeper player attachment: achievements turn gameplay into a personal journey rather than isolated actions.
Stronger ecosystem loyalty: cross-game rewards reinforce attachment to the broader FA CHAI Gaming portfolio.
Many engagement tools in the market rely on short-term incentives that generate brief activity spikes followed by rapid decline. The Player Achievement System focuses instead on the drivers of repeat behavior: clarity, continuity and purpose.
Progress over promotion: players work towards ongoing achievements rather than reacting to one-time offers.
Lower friction, higher satisfaction: rewards are earned through play, reducing frustration and drop-off.
Built-in freshness: evolving goals and rotating missions help prevent engagement fatigue.
Operational efficiency: structured progression reduces the need for constant campaign rebuilding.
Designed to scale: the framework can evolve alongside platform strategy and player growth.
The Player Achievement System is designed to adapt across FA CHAI Gaming’s supported games, with initial implementation focused on slot-style gameplay. The underlying logic remains intentionally flexible, allowing future expansion into additional game experiences without restructuring the system foundation.
Player actions contribute to visible achievement progress through daily and weekly missions, turning routine gameplay into measurable advancement. As objectives are completed, players unlock new achievement tiers and long-term progression paths, creating a clear sense of growth over time.
A core pillar of the Player Achievement System is the FA CHAI Card. Serving as a cross-game reward mechanism, FA CHAI Cards allow players to convert achievements earned in one game into free game opportunities across other FA CHAI Gaming games.
This design encourages players to explore a wider range of games, experience different mechanics and creative themes and gradually become more deeply integrated into the FA CHAI Gaming ecosystem. Rather than isolating rewards within individual games, FA CHAI Cards connect progress across games, supporting long-term player journeys and cross-game engagement.
By extending progression beyond a single product, FA CHAI Cards help operators increase portfolio exposure while offering players a more cohesive and rewarding platform experience.
Optional competitive elements, such as rankings or achievement-based leaderboards, can be integrated into the system to motivate highly engaged players further. These features act as enhancers rather than requirements, preserving balance while offering additional incentives.
The post FA CHAI Gaming Introduces Player Achievement System appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gaming Laboratories International
Gaming Laboratories International (GLI) Launches New GLIAccess Customer Portal
Gaming Laboratories International (GLI) has launched an all-new update to its GLIAccess customer portal. The new GLIAccess is complete with client project tracking capabilities, streamlined approvals and onboarding, and improved functionality, all designed to further remove friction from engagement through submission.
“We are constantly analyzing every customer touch point and making improvements to our service levels. The new GLIAccess is the latest example of that commitment. For the last 21 years, GLIAccess has been an important tool for our clients. Now we are excited to launch this new version because it provides an even better customer experience with significantly improved features, enhanced self-service, and a wealth of information at your fingertips, making everything more efficient for today’s gaming industry,” said GLI Chief Revenue Officer Ian Hughes.
Available 24/7, the new GLIAccess, improves the customer journey now and was built to easily allow the addition of new features, several of which are already planned for release later this year.
GLI Vice President of Innovation Sangeeta Reddy spearheaded the project. She said: “At GLI, customers and quality are always our top priority. With the new GLIAccess, we’re empowering customers to stay connected—providing real-time data, project updates, and seamless communication through a single, intuitive portal. We invite users to experience the enhanced GLIAccess platform, featuring an enhanced graphical user interface with a modern look and feel, and intuitive, user-friendly functionality. The revamped platform streamlines every step from first engagement to certification and making collaboration smoother than ever.”
The post Gaming Laboratories International (GLI) Launches New GLIAccess Customer Portal appeared first on Americas iGaming & Sports Betting News.
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