Industry News

Optimove Appoints Peter Miles as Director of Sales

Published

4 years ago

January 14, 2022

Reading Time: 2 minutes

Optimove, the global leader in CRM Marketing, has appointed Peter Miles as the company’s Director of Sales to oversee enterprise sales for the iGaming and iLottery markets. The selection furthers the company’s strategic investment in expanding its tier-1 customer base as a key growth engine for the business.

During his 18-year iGaming career, Mr Miles was responsible for developing and implementing the global business strategy of OpenBet and most recently SG Digital. Through his roles as Commercial Director and subsequently VP of Business Development, he focused on driving sales across Tier 1 sports betting and gaming operators such as William Hill, Betfair, PMU, Coral and Sportsbet. In addition, he led the international growth into the digital sector of World Lottery Association operators, such as Danske Spil, Nederlandse Loterij, Loto Quebec and BCLC.

“We’re thrilled to welcome Peter to Optimove, to oversee enterprise sales for new iGaming and iLottery markets. Peter is a key addition to the team. His experience, knowledge, and insight into the iGaming industry will play a major role in our efforts to scale our sales operations and expand our portfolio of Tier 1 and State Lottery Operators. As this and previous appointments suggest, we are determined to keep Optimove one step ahead of the curve and continue to provide both prospects and clients with the best offering and service possible,” Motti Colman, Senior Director of Sales at Optimove, said.

“I’m excited to join Optimove and play a major role in the company’s rapid growth efforts. I would like to thank SG Digital, I thoroughly enjoyed my time there, and I am very much looking forward to my next challenge at Optimove. Having been at the forefront of the growth of the iGaming industry, Optimove is a company that I’ve always highly regarded, with its next-generation AI technology, enabling leading operators to personalize and orchestrate customer journeys at scale. I look forward to the challenge of developing deeper partnerships with Operators, to improve CRM Marketing practices and player experiences,” Peter Miles said.

game-mechanics

Microgaming rolls out Link & Merge mechanic with three-slot launch on 29 April

Published

23 minutes ago

April 29, 2026

Wladimir P.

microgaming-rolls-out-link-&-merge-mechanic-with-three-slot-launch-on-29-april

Microgaming is launching a new slot mechanic, Link & Merge, on 29 April via the simultaneous release of three titles: Almighty Zeus Wilds Link&Merge, Lucky Twins Wilds Link&Merge and 123 Soccer Link&Merge.

The Link&Merge feature is positioned as a variation on Hold & Spin-style gameplay. When five or more adjacent Coin symbols land, they link and merge into a single higher-value symbol. The merge then triggers one of three bonus outcomes: Jackpot, Multiply or Spread, with the potential for additional Coin symbols to land and create further merges.

Microgaming is pairing the mechanic with three themes at launch: Almighty Zeus Wilds Link&Merge, Lucky Twins Wilds Link&Merge and 123 Soccer Link&Merge. The supplier said each title uses the Link&Merge bonus within a shared core framework that includes cluster wins, Wild Meter progression, Free Spins and Multiplier Trail functionality.

A Microgaming spokesperson said: “Link&Merge gives us a mechanic with real forward momentum. Each merge has the potential to change the shape of the feature, open up new opportunities and keep the round moving in a way that feels both familiar and fresh. By launching three games around it simultaneously, we are able to give the mechanic a much bigger stage from day one and show the range it can bring to the Microgaming portfolio.”

The post Microgaming rolls out Link & Merge mechanic with three-slot launch on 29 April appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Gaming Corps

Gaming Corps launches Instant Blitz scratchcard-style game vertical

Published

1 day ago

April 28, 2026

Wladimir P.

gaming-corps-launches-instant-blitz-scratchcard-style-game-vertical

Gaming Corps, the Sweden-based publicly listed game developer, has launched Instant Blitz, a new scratchcard-inspired product vertical. The first title, also called Instant Blitz, is now live.

Instant Blitz plays across four rounds on a 3×6 active grid, where clusters of three or more matching symbols pay prizes that are added to a central Prize Pot. The grid can expand up to 6×6 via Lightning symbols, while Wheel symbols trigger a bonus with guaranteed rewards ranging from 5x to 1,000x the stake.

Other feature symbols include Multiplier, which doubles the total Prize Pot win, and Extra Rounds, which adds two additional rounds.

Alexandros Mavroudis, Product Owner at Gaming Corps, said: “Instant Blitz is an exciting launch for us because it introduces a new way of thinking about scratchcard-style content. We wanted to create something that keeps the immediacy players expect from the format but adds more structure and points of anticipation within a single session. The result is a game that feels fast and accessible on the surface but has far more going on underneath.”

Gaming Corps said the release supports low entry stakes, with bets starting from as little as 5p, positioning Instant Blitz as an option for operators looking to add lower-stake instant win content alongside other formats.

The post Gaming Corps launches Instant Blitz scratchcard-style game vertical appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

casino suppliers

Eeze promotes Aarti Carl, Kurt Vella and Shaun Cini in leadership reshuffle

Published

2 days ago

April 27, 2026

Wladimir P.

eeze-promotes-aarti-carl,-kurt-vella-and-shaun-cini-in-leadership-reshuffle

Eeze has promoted three executives into senior leadership roles as the casino supplier scales its operations and reorganises key functions.

Aarti Carl has been appointed Chief People Officer to lead a newly repositioned People Function. Eeze said the function was previously HR and has been redefined to reflect a focus on culture, employee experience and organisational development.

Kurt Vella has been named Chief Legal Officer, responsible for overseeing Eeze’s global legal and compliance strategy.

Shaun Cini has been promoted to Vice President of Finance. Eeze said Cini will continue supporting strategic decision-making.

Lai Fatt Chiang, Chief Executive Officer at Eeze, said: “These appointments reflect both the strength of our internal talent and our commitment to building a leadership team that can support our continued growth.

“Aarti, Kurt, and Shaun have each made a significant impact on the business, and I am confident they will continue to play a key role in shaping our future.”

The post Eeze promotes Aarti Carl, Kurt Vella and Shaun Cini in leadership reshuffle appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.