Industry News
Optimove Appoints Peter Miles as Director of Sales
Optimove, the global leader in CRM Marketing, has appointed Peter Miles as the company’s Director of Sales to oversee enterprise sales for the iGaming and iLottery markets. The selection furthers the company’s strategic investment in expanding its tier-1 customer base as a key growth engine for the business.
During his 18-year iGaming career, Mr Miles was responsible for developing and implementing the global business strategy of OpenBet and most recently SG Digital. Through his roles as Commercial Director and subsequently VP of Business Development, he focused on driving sales across Tier 1 sports betting and gaming operators such as William Hill, Betfair, PMU, Coral and Sportsbet. In addition, he led the international growth into the digital sector of World Lottery Association operators, such as Danske Spil, Nederlandse Loterij, Loto Quebec and BCLC.
“We’re thrilled to welcome Peter to Optimove, to oversee enterprise sales for new iGaming and iLottery markets. Peter is a key addition to the team. His experience, knowledge, and insight into the iGaming industry will play a major role in our efforts to scale our sales operations and expand our portfolio of Tier 1 and State Lottery Operators. As this and previous appointments suggest, we are determined to keep Optimove one step ahead of the curve and continue to provide both prospects and clients with the best offering and service possible,” Motti Colman, Senior Director of Sales at Optimove, said.
“I’m excited to join Optimove and play a major role in the company’s rapid growth efforts. I would like to thank SG Digital, I thoroughly enjoyed my time there, and I am very much looking forward to my next challenge at Optimove. Having been at the forefront of the growth of the iGaming industry, Optimove is a company that I’ve always highly regarded, with its next-generation AI technology, enabling leading operators to personalize and orchestrate customer journeys at scale. I look forward to the challenge of developing deeper partnerships with Operators, to improve CRM Marketing practices and player experiences,” Peter Miles said.
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AI
Blacklyte unveils AI-powered desktop gaming “Teammate” companion
Blacklyte has announced the Blacklyte AI Teammate, an AI-powered desktop gaming companion the company says is designed to react to gameplay and provide coaching-style assistance. Blacklyte said the product will be shown in base colors at LVL UP EXPO.
According to the company, the AI Teammate can guide players through levels, provide feedback on playstyle, and suggest alternative moves based on analysis of in-game decisions and potential outcomes. Blacklyte positions the device as a desk-based companion that integrates with its broader lineup of desks, chairs, and accessories.
“We at Blacklyte are excited to bring the Blacklyte AI Teammate to life. By creating this new desktop teammate, we are giving people a new way to connect with games. The Blacklyte AI Teammates are not just another robot; they are true partners who understand gamers, games, and how to get the win.” said Alex Liu, Blacklyte Founder and CEO. “Beyond gaming, the Blacklyte AI Teammate is a true partner who supports, adapts, and upgrades their new owner’s life. They are always there when needed, on the desk, in a game, and beyond.”
On hardware, Blacklyte said the device has a silicone body with a steel core for poseability and an LED face screen intended to display emotions and responses. The company said it connects to PCs through the Blacklyte app available on the Apple and Play Store, with the app supporting controls and firmware updates. Blacklyte also said additional colors and collaborations are planned in the future.
The post Blacklyte unveils AI-powered desktop gaming “Teammate” companion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Andrew Cardno
Quick Custom Intelligence Launches QCI Metrics
Quick Custom Intelligence (QCI) a leading provider of casino operational intelligence software, announced the launch of QCI Metrics, a new anonymized data-sharing program that enables gaming and hospitality operators to benchmark performance using yesterday’s operating data—providing timely, actionable insights without exposing customer, financial, or personally identifiable information. This innovative solution extends beyond gaming machine ranking into host performance standardization.
Available through the Chatalytics.com portal and integrated into the QCI Platform, QCI Metrics transforms operational data—including game performance and host effectiveness—into standardized performance indexes.
While traditional benchmarking solutions rely on limited datasets or delayed reporting cycles, QCI Metrics delivers insights based on yesterday’s data—giving operators a timely, continuously updated view of how they are performing against peers across both gaming and player development.
All data shared in QCI Metrics is:
• Aggregated and normalized
• De-identified
• Abstracted at the property level using internal IDs
No transaction-level, player-level, or campaign-level data is ever shared.
“QCI Metrics gives operators the ability to see how they stack up against peers across player development and gaming in near-time, without compromising privacy. It’s a practical, secure way to unlock industry-wide insights,” said Andrew Cardno, Co-Founder and CTO of QCI.
QCI Metrics is designed to help operators quickly identify performance gaps, respond faster to trends, and adopt proven strategies in a highly competitive environment.
The post Quick Custom Intelligence Launches QCI Metrics appeared first on Americas iGaming & Sports Betting News.
Industry News
RAW iGaming unveils RAW Riches: A site-wide progressive jackpot overlay built for scale
RAW iGaming announces today the launch of RAW Riches, a site-wide progressive jackpot overlay designed to deliver jackpot moments without adding operational complexity.
Launching as part of the RAWVerse ecosystem, RAW Riches introduces a new approach to jackpots, prioritising seamless integration, player engagement, and operator control.
A fully embedded experience
RAW Riches introduces a multi-tier progressive jackpot layer deployable across an operator’s entire portfolio, regardless of game supplier. Unlike traditional jackpot mechanics that require separate integrations or fragmented systems, RAW Riches operates as a fully embedded experience within the operator’s brand, creating a single, unified jackpot.
Tom Wood, CEO of RAW iGaming, said: “The industry built jackpots in silos. We built one that connects everything.
“RAW Riches gives operators a site-wide jackpot running across every entity and every game supplier, configured to their exact needs and brand, all from a single solution.
“We pride ourselves on producing the industry’s most distinctive and disruptive game concepts and RAW Riches is no different.
“This is the kind of product that changes how operators think about jackpots entirely.”
A seamless player experience
Players opt in and continue playing as normal. When triggered, the jackpot experience takes over instantly. Every trigger results in a win, with no losing outcomes, before the player is returned to their original game to continue playing.
Scaleable without complexity
RAW Riches solves one of the industry’s most persistent operational challenges in scaling jackpots across multiple providers, brands, and markets. Key features include:
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Single deployment across all games and brands
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Full operator control over jackpot configuration and branding
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Multiple delivery options, including bespoke branded game builds
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Seamless deployment within any existing RAW integration or delivery partner
RAW Riches is available today across regulated markets in Europe.
The post RAW iGaming unveils RAW Riches: A site-wide progressive jackpot overlay built for scale appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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