Industry News

Paddy Power Ends Partnership with Ireland’s RTÉ

Published

3 years ago

November 24, 2021

Niji Narayan

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Paddy Power has confirmed that it has concluded its partnership with the Irish public national news service RTÉ.

RTÉ has to respect the new advertising rules which were brought in ahead of gambling regulation in Ireland and because of that Paddy Power has decided to end its sponsorship of live televised football.

The new guidelines introduced by the Irish Bookmakers Association (IBA) bans whistle-to-whistle advertising starting with 1 January 2022.

European Gaming Congress 2024 (Warsaw, Poland)

Whistle-to-whistle covers the duration of a live broadcast event, from five minutes prior to the start of a sporting occasion to five minutes after the event ends, including breaks of play and half-time adverts, as well as pitch-side LED and other forms of marketing.

The company says it examined the use of its “Take a Break – Safer Gambling” advertising, but for now it is unclear if this type of marketing represents a breach of the IBA’s code that will come into force in 2022.

RTÉ did not comment on the matter and only stated it did not wish to speak on commercial issues.

However, confirming that Paddy Power has ended its partnership with RTÉ, the brand said: “Paddy Power doesn’t just support the incoming whistle-to-whistle ban as a company, we have already taken a market-leading position on this intervention.

“We took the decision to voluntarily implement a pre-watershed whistle-to-whistle ban on advertising ahead of Euro 2020, which applied to any adverts run on RTÉ in the interim.

“We also moved to use all existing slots available to us pre- and post-match to exclusively promote our ‘Take A Break – Safer Gambling’ tool during Ireland’s final four matches in the Men’s Fifa World Cup Qualifiers.”

Industry News

SUZOHAPP Appoints Geoff McDowell as New President

Published

2 days ago

January 21, 2025

Niji Narayan

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SUZOHAPP has announced the appointment of Geoff McDowell as its new President, effective October 1, 2024.

McDowell previously worked at SUZOHAPP from 2010 to 2017, successfully leading the gaming business in Australia and Asia. He rejoins the company from Coinflip, a global digital currency platform, where he was SVP/GM of US Kiosks. Prior to that, he held the position of CEO of Atlas Gaming Pty Ltd, an Australian developer of proprietary gaming content and products.

“We are thrilled to welcome Geoff back to our global leadership team to lead one of our core divisions. His proven track record in growth and strategy execution will be invaluable as we continue to serve our customers and achieve strong results. We also extend our gratitude to Sim Bielak for his years of dedicated service and leadership at SUZOHAPP,” said Drew Scielzo, ACON Partner.

Geoff McDowell is excited about his return and the opportunity to drive SUZOHAPP’s success. “SUZOHAPP is an exciting company with tremendous growth potential and a strong team. I look forward to embracing this new challenge in an industry I am passionate about,” he said.

The post SUZOHAPP Appoints Geoff McDowell as New President appeared first on European Gaming Industry News.

Industry News

Amusnet Releases Showtime Roulette 500x

Published

6 days ago

January 17, 2025

Niji Narayan

Reading Time: < 1 minute

Amusnet has released Showtime Roulette 500x, where entertainment meets innovation. This fast-paced European roulette reinvents the classics, featuring a host who presents, entertains and spins the wheel for a seamless, engaging experience. With every spin, a random multiplier can increase the payouts by 50x, 100x, 150x, 200x, 250x and 500x for a thrilling experience. Showtime Roulette 500x offers a fantastic gaming experience that is sure to entertain and captivate players.

What truly sets this game apart is its groundbreaking customisation capabilities. Leveraging advanced chroma technology, operators can transform the game environment to reflect their unique brand identity. The possibilities are endless, from integrating their logos to designing bespoke background themes. This level of personalisation enhances brand visibility and delivers a tailored, immersive gaming experience that resonates with players, making every session feel distinctively crafted.

Dynamic Paytable

Up to five numbers and a win multiplier of between 50x and 500x are selected at random for bigger rewards!

Instant Re-bet function

Pick again the lucky numbers for the last 15 spins!

Statistics for Hot & Cold

Make your strategy with statistics for the last 500 spins!

Jackpot Cards with scheduling option

Once the Jackpot Cards Bonus game is triggered, impressive Jackpots are revealed!

The post Amusnet Releases Showtime Roulette 500x appeared first on European Gaming Industry News.

Industry News

GROUPE PARTOUCHE: Acquisition of a Building at the Foot of the Arc De Triomphe to House its Parisian Gaming Club and its Head Office

Published

6 days ago

January 17, 2025

Niji Narayan

groupe-partouche:-acquisition-of-a-building-at-the-foot-of-the-arc-de-triomphe-to-house-its-parisian-gaming-club-and-its-head-office

Reading Time: < 1 minute

Groupe Partouche has acquired a building, strategically located at Place de l’Etoile in Paris, at 10 avenue de la Grande Armée.

With a surface area of over 8000 m² spread over seven levels, this building will undergo development work to accommodate its Parisian gaming club currently located on rue de Berri.

This building will also house the headquarters of Groupe Partouche.

The post GROUPE PARTOUCHE: Acquisition of a Building at the Foot of the Arc De Triomphe to House its Parisian Gaming Club and its Head Office appeared first on European Gaming Industry News.