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Report alert! iGaming display advertising trends out now!

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Bannerflow recently launched its latest iGaming display advertising trends report and as one of the industry’s most trusted ad tech providers we believe it is our duty to share what we have discovered

iGaming display advertising trends offer insight into what makes the industry tick. Indeed, 2021 and 2020 have seen brands adapt and change quicker than ever before, as external factors change customer habits.

And with the iGaming industry seeing growth around the world, competition for viewers is fierce. Indeed, it is estimated that the global online gambling market will increase 57 per cent from $59 billion (€48.7 billion) in 2020 to $92.9 billion in 2023 (€76.6 billion), then double again in 2026.

Therefore, we are proud to provide our unique insights into iGaming display advertising to help brands take advantage of this predicted growth.

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Dmitry Starostenkov

EvenBet Gaming Launches its Turnkey Casino Platform and Game Aggregator

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EvenBet Gaming, a global card games and poker software provider, has expanded its product portfolio with the launch of its Turnkey Casino Platform and Game Aggregator, marking its formal expansion into the casino vertical.

With more than 20 years of experience in the poker industry, the move marks the next phase of growth for the company, bringing together its proven poker software and advanced casino solutions into a single framework.

At the core of this expansion is the Turnkey Casino Platform, designed to minimise launch friction and provide a structured and accessible entry into the market, supported by scalable infrastructure to facilitate long-term growth.

The ecosystem combines a ready-to-launch casino platform with EvenBet’s Game Aggregator, comprising over 15,000 titles from more than 230 providers. It also includes an advanced promotional and bonus toolkit, payment infrastructure, KYC tools, an internal revshare affiliate module and external CPA service integrations, enabling operators to launch and scale efficiently without needing extensive technical resources.

EvenBet’s strategy is designed to support a seamless product journey, accommodating both new market entrants seeking an efficient launch and established operators looking to expand their portfolio. Underpinned by a single player account and shared balance, the platform is built to drive cross-vertical engagement, enabling a natural transition between casino and poker.

Supporting this approach is its suite of purpose-built hybrid games tailored to casino players. One Click Poker removes the traditional poker lobby, eliminating a common barrier to entry, while Spins Poker blends player-versus-player gameplay with fast-paced, slot-style mechanics.

Additional casino side games and rewards within the poker lobby play a vital role in supporting the transition of poker players into casino, further optimising the two-way conversion pipeline.

With a track record of delivering first-class poker solutions to tier-one operators worldwide, the expansion positions EvenBet to unlock previously untapped revenue streams as it targets further global growth.

Dmitry Starostenkov, CEO at EvenBet Gaming, said: “The integration of our Turnkey Casino Platform and Game Aggregator into the EvenBet ecosystem represents a natural evolution of our offering.

“The modular platform has been engineered to remove the complexities typically associated with launching a casino, while also providing a clear pathway to a full-scale poker product.

“By leveraging two decades of industry experience and deep technical expertise, we are well equipped to support operators at every stage of their journey, from initial launch to global scale.”

The post EvenBet Gaming Launches its Turnkey Casino Platform and Game Aggregator appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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VNLOK Appoints Rosemarijn Dral as its New Director

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The Licensed Dutch Online Gambling Providers (VNLOK) has appointed Rosemarijn Dral as Director. Dral brings extensive experience at the intersection of politics and administration and was previously a Member of Parliament for the VVD. In her new role, she will lead the further positioning of VNLOK as a reliable dialogue partner in the regulation of the Dutch online gambling market.

VNLOK represents the licensed online gambling providers in the Netherlands and is committed to a well-functioning market in which consumer protection, responsible gaming, and the fight against illegal offerings are central.

As Director of VNLOK, Dral will further shape the positioning of the trade association among members, government and politicians, regulators and collaboration partners, such as addiction care. She will lead the trade association’s office and work on developing VNLOK as a knowledge centre providing reliable insights and analyses regarding the sector.

VNLOK Chairman Björn Fuchs said: “Rosemarijn Dral has a keen eye for social responsibility, combined with extensive experience in the political and administrative domains. With this, she strengthens VNLOK in a market that is rapidly evolving and in which cooperation is essential to properly protect consumers and effectively combat illegal supply. With Rosemarijn, we are taking an important step in the further professionalization and visibility of VNLOK.”

Rosemarijn Dral said: “The regulation of online gambling touches upon important societal themes such as consumer protection and enforcement. I see it as my mission to work with members, the government, and regulators on policies that truly contribute to responsible and safe gaming in practice. VNLOK aims to be transparent in this regard, continue the dialogue, and contribute to political decision-making and implementation with facts.”

The post VNLOK Appoints Rosemarijn Dral as its New Director appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Blacklyte unveils AI-powered desktop gaming “Teammate” companion

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Blacklyte has announced the Blacklyte AI Teammate, an AI-powered desktop gaming companion the company says is designed to react to gameplay and provide coaching-style assistance. Blacklyte said the product will be shown in base colors at LVL UP EXPO.

According to the company, the AI Teammate can guide players through levels, provide feedback on playstyle, and suggest alternative moves based on analysis of in-game decisions and potential outcomes. Blacklyte positions the device as a desk-based companion that integrates with its broader lineup of desks, chairs, and accessories.

“We at Blacklyte are excited to bring the Blacklyte AI Teammate to life. By creating this new desktop teammate, we are giving people a new way to connect with games. The Blacklyte AI Teammates are not just another robot; they are true partners who understand gamers, games, and how to get the win.” said Alex Liu, Blacklyte Founder and CEO. “Beyond gaming, the Blacklyte AI Teammate is a true partner who supports, adapts, and upgrades their new owner’s life. They are always there when needed, on the desk, in a game, and beyond.”

On hardware, Blacklyte said the device has a silicone body with a steel core for poseability and an LED face screen intended to display emotions and responses. The company said it connects to PCs through the Blacklyte app available on the Apple and Play Store, with the app supporting controls and firmware updates. Blacklyte also said additional colors and collaborations are planned in the future.

The post Blacklyte unveils AI-powered desktop gaming “Teammate” companion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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