The Wildz Group has launched a new online casino offering to enhance the company’s expanding portfolio. Blingi aims to connect with new audiences through an innovative strategy for iGaming entertainment.

Says Adam Kamiar, Commercial Director at Wildz Group, “Blingi is a product we feel simplifies many of the processes customers experience when exploring an online casino. Our teams have focused on optimising the journey, making it easier and faster from the first click. The result is an online casino product that focuses on what matters: the world’s most popular games in a seamless environment from start to finish”.

Blingi offers players the chance to get stuck right into the good stuff, offering:

• Trustly Pay N Play – players can receive their winnings to their bank account within minutes of approval, with instant money transfers 24/7 – 365 days a year.
• No registration required.
• A huge range of big-name games from world-renowned providers.
• Frequent promotions | value adds | bonus opportunities

Operators licensed by the MGA have indicated that the casino’s branding and product range will particularly attract players in the region where it operates.

Wildz Group’s online casino brands, including Wildz, Wheelz, Caxino, Spinz, Chipz, and Tuplaus, present appealing iGaming options to players, whereas Blingi provides a distinctive user experience featuring Daily Cashback.

Kamiar further comments on shifting market conditions: “Our consumers are keen gamblers, so we’re making sure to offer superb products based on top-notch security and compliance so that they can play with complete peace of mind. Our goal is to ensure that we’re leading the way when it comes to player protection across world-class products in every market in which our brands are available.”

Wildz Group has established key collaborations with top game providers globally to guarantee that players enjoy casino platforms tailored to their desires—an approach centered on players that has secured the company substantial market share. The selection of games is enhanced by the deliberate implementation of reliable and secure payment methods. Blingi is the inaugural brand of Wildz Group to provide Trustly, an open banking payment method favored by iGaming customers.

“2026 is not without its challenges,” concludes Kamiar, “but we feel that we’ve got all our resources in place to make a lasting impact in industry, so we’re confident that we can say ‘watch this space’, knowing that good things are to come”, he concludes.

The post Wildz Group unveils Blingi appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Extensively experienced Painting collaborates to develop experience strategy as AI revolutionizes sportsbook interaction.

AxiumAI, a frontrunner in AI-powered autonomous player engagement, has announced the appointment of Claire Painting as Chief Experience Officer (CXO), enhancing the company’s leadership team as operators transition to AI-enhanced player engagement.

Recognised for uniting marketing, product, UX, and technology teams to create seamless, consumer-focused experiences at scale, Painting will play a key role in aiding AxiumAI’s ongoing growth and future vision as the provider enhances its AI-driven engagement platform for global operators.

Painting brings over 20 years of experience in the international sports betting and gaming sector to AxiumAI. Most recently, she worked as the Director of Player Experience at Entain, where she managed a worldwide cross-functional team of more than 100 experts located in the UK, Gibraltar, Vienna, Hyderabad, and Manila.

While at Entain, she defined and executed the player experience strategy for the operator group’s global range of brands. This encompassed supervision of essential processes like registration, payments, account management, compliance, promotions, and gamification, along with the creation of worldwide UX/UI design systems and frameworks for measuring customer experience.

The appointment strengthens AxiumAI’s leadership as the company enhances its autonomous player engagement abilities and aids operators in providing real-time, personalized 1:1 player experiences.

Claire Painting, Chief Experience Officer at AxiumAI, said: “The future of player experience will be defined by technology that understands context, adapts in real-time and delivers meaningful interaction at scale. AxiumAI is building that capability, and I am excited to help shape autonomous engagement that will inspire players and drive step-change growth for operators.”

Adam Lewis, Chief Executive Officer at AxiumAI, added: “Claire brings exceptional expertise in player engagement across marketing, product and customer experience. Combined with her ability to connect teams and technology around the player, she is uniquely positioned to lead this area at AxiumAI. She will play a key role as we continue to build intelligent, customer-led solutions for operators globally.”

The post AxiumAI taps ex-Entain leader Claire Painting to lead customer experience as CXO appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Gambling harm prevention charity BetBlocker today reveals the extension of their award-winning assistance into Turkish.

In 2025, BetBlocker saw a tremendous increase in support, with more than three hundred thousand individual users initiating a block throughout the year. This significant level of engagement has been made possible by the diverse array of languages into which the charity has translated its assistance.

Yesilay, the main Turkish support service, reports that requests for help with gambling are now surpassing those for alcohol, drugs, or tobacco, alongside significant uptake and harm among youth, making the launch of Turkish language support timely and relevant.

Founder and Trustee for BetBlocker, Duncan Garvie, offered these comments: “BetBlocker is genuinely excited to roll out our second language expansion of 2026.

We’ve experienced phenomenal uptake of the service over the last 12 months and figures hare steadily rising. One of the biggest drivers of that growth has been improving the accessibility of our support by meeting users where they are and offering support in the language that they’re most comfortable accessing in.

Alongside Turkey itself, there are substantial Turkish speaking communities across Europe, the Middle East and North America. It is our hope that this evolution of BetBlocker will ensure that a deeper level of support is available more widely across the Turkish diaspora.

BetBlocker would like to offer our deepest thanks to Fatmatuz Zehra Pehlivan, a Clinical Psychologist and researcher, who volunteers Green Cresent in the field of addiction treatment. Fatmatuz volunteered her time to help translate our app, and every Turkish language user we support owe her their thanks for the donation of her time and expertise.

As with many of the communities BetBlocker now supports, we would not be able to reach so many people without the kindness and generosity of field experts like Fatmatuz.”

The post New Turkish-language tool from BetBlocker extends service to 90 million additional people appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.