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Entain Increases Investment in its In-house Games Studios

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Entain PLC is going to double the investment in its in-house games studios to accelerate and expand its ability to provide customers with new and exclusive products and experiences.

Headcount will double to around 300 people across Entain’s three in-house studios in the UK, Italy, and India within a year, to deliver exciting, exclusive new products and experiences across all its markets, including the US. CR Games, Entain’s UK games studio based near Oldham, Manchester, will initially create 8 new roles taking its headcount close to 50.

New content includes free-to-play slots tournaments, believed to be the first of its kind, giving customers a great choice of free games to play and win cash prizes.

Following the recent sponsorship between its PartyCasino and PartyPoker brands and McLaren, customers will get exclusive access to Formula 1 themed casino content and games later this year. Entain is also developing new experiences for customers using immersive technologies and plans to upweight this capability at its in-house studios. The Group’s first VR product for customers – a multi-activity sports club – is due later in the year.

“We love giving our customers great experiences and exciting entertainment as that is the bedrock of what we do. Increasing our investment across all three of our in-house games studios will provide more of that for our customers across all our global brands,” Jette Nygaard-Andersen, Chief Executive of Entain, said.

“By widening our offer with new and exclusive games, such as free-to-play tournaments, we give existing and new customers more reasons to use our products. This not only helps to grow our business but brings fresh insight, so we can further improve the offer for our customers,” Jette Nygaard-Andersen added.

“Our priority is always to create exciting, engaging products that give our customers choice. Not only does this enhance the experience for the millions of people who enjoy our products, but is an important driver of Entain’s growth. These exclusive, innovative, and tailored games are really valued by our customers. Developing more of our own games means we have complete control over what goes into them, not just in giving our customers a great experience, but also keeping them safe,” Colin Cole-Johnson, Gaming Director at Entain, said.

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Wazdan schedules three-stage Network Promotion campaign for summer

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The operator-facing series runs 29 June to 13 September and uses Mystery Drop and Mystery Multiplier Drop mechanics.

Wazdan will launch a summer-long Network Promotion series for partner casinos, running from 29th June to 13th September. The campaign is structured in three stages with breaks between each phase.

The promotion will use Wazdan’s Mystery Drop™ and Mystery Multiplier™ Drop mechanics. The supplier said the programme is designed to be easy for operators to activate and will be supported with marketing materials, including promotional assets, brochures and newsletter content for partners to use across their own channels.

Alongside the promotion, Wazdan has a summer content roadmap with three slot releases scheduled: Mighty Hot™: Amazonia (30th June), Magic Fruit$: Cherries (30th July) and Mighty Crown™: Empire of Gold (6th August).

Radka Bacheva, Head of Sales and Business Development at Wazdan, said: “Summer presents a valuable opportunity for operators to keep engagement levels high, and this promotion has been designed to deliver exactly that through Wazdan’s proven promotional tools.

“Combined with our upcoming game releases, we are excited to offer partners a strong seasonal campaign with plenty of player appeal.”

The post Wazdan schedules three-stage Network Promotion campaign for summer appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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ICONIC21 launches Football Cup-branded casino games and debut network tournament

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ICONIC21 has rolled out three limited-edition Football Cup-branded casino games and launched its first network tournament, ICONIC Showdown Football Cup, running from 9th of July to 19th of July.

The new titles are Football Cup Roulette, Football Cup Blackjack 360, and Football Cup Gravity Blackjack. ICONIC21 said the releases showcase different customisation approaches, including green screen production for the roulette environment and an updated visual rebrand for its RNG blackjack table.

For Football Cup Gravity Blackjack, ICONIC21 said it used its latest LED technology and applied the Gravity Series multiplier mechanic, with a custom felt, a football gate, and bespoke 3D-printed decorations.

Alongside the three new games, ICONIC21 pointed to its previously launched slot Soccer World Championship, plus The Kickoff and Top Card, which it said received football-season branding and UI/UX updates.

The ICONIC Showdown Football Cup tournament covers 11 games in total and is positioned around the quarter finals, semi-finals and final period. ICONIC21 said 1,000 winners will share a €50,000 prize pool, and operators can enroll via their account manager or by contacting the company directly.

Edvardas Sadovskis, Chief Product Officer at ICONIC21, said:

“What I’m most proud of with this project is the turnaround. We built three fully branded, technically distinct games, enhanced existing ones with promotional branding, and launched our first-ever network tournament around them, all timed to coincide with peak player interest and traffic.

That kind of speed doesn’t happen by accident, it reflects how this team works. ICONIC Showdown is a meaningful first step for us as a provider, and launching it during the Football Cup, with this much energy around the game, feels like the right way to do it. We’re genuinely excited to see how the leaderboard shapes up and even more excited for the finals.”

The post ICONIC21 launches Football Cup-branded casino games and debut network tournament appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Ronaldinho visits CreedRoomz Yerevan studio to front Marble Cup and Kickoff Roulette

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CreedRoomz has brought footballer Ronaldinho to its headquarters in Yerevan, where the company filmed an “exclusive interview” with the former player in connection with two new live casino game shows, Marble Cup and Kickoff Roulette. CreedRoomz said Ronaldinho is the global ambassador for both titles.

In the interview, Ronaldinho said: “For me, it’s a great joy to be a part of this partnership. Since arriving here at the office, everyone has treated me with great affection. I already feel at home, very happy.” Asked to choose between the two games, he added: “Honestly, it’s difficult to choose one, both are wonderful, I loved them, so it’s very difficult to choose one, I think everyone will really like them, I think the whole world will really enjoy them.”

Ronaldinho also described his first impressions of the studio and gameplay: “I was surprised and very happy, everything is very beautiful, everything is very innovative, so I believe that’s why everyone will really like them, so I’m looking forward to everyone starting to enjoy them a lot.”

On why CreedRoomz expects the titles to gain traction, he said: “These are different games. I think that will attract attention, the fact that football is a global passion also helps, so I believe everyone will like it for those reasons.. and for the innovation of everything that is happening.”

CreedRoomz linked the interview to upcoming “World Cup and R10 Tournaments,” with Ronaldinho closing by telling fans: “A message of gratitude for the continued affection. I’m very happy and excited. for the next competitions for the next games, the games are all ready, I hope everyone enjoys them and everyone be very happy and have good times together.”

The post Ronaldinho visits CreedRoomz Yerevan studio to front Marble Cup and Kickoff Roulette appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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