Flutter Announces Safer Gambling Measures in Ireland

Flutter Entertainment has announced that it will introduce a series of measures aimed at increasing betting security in the Irish market.

The measures include the commitment of 1% of Net Gaming Revenue (NGR) to support the research, education and treatment of problem gambling, the banning of credit card use on customers’ online and retail accounts, and a pre-watershed whistle-to-whistle advertising ban that will restrict advertising during live sport.

These measures are supplemented by a range of measures already in place to facilitate intervention when signs of harmful gambling behaviour are identified through artificial intelligence and human monitoring.

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Conor Grant, CEO of Flutter UK & I, said: “We welcome the Irish Government’s commitment to introducing gambling regulation during its lifetime. But gambling operators must act responsibly without being required to do so.

“We recognise that gambling has undergone a technological transformation over the past two decades. The influence of the smartphone, social media, and on-demand streaming has been profound. We understand that legislating for these developments is complex and may take some time. We have decided to introduce several measures, well in advance of the legislation, to enhance the effectiveness of our safer gambling policies in Ireland.

“There is an extensive range of safer gambling measures already in place in our Irish business. There are clear benefits if these or similar measures were to be adopted market wide in Ireland. We have not always got it right as an industry and we must ensure collectively that we are doing all we can to prevent problem gambling. The reality is that protection and promotion measures will continue to evolve over time and new measures will need to be considered to promote moderation, safety and enjoyment in this era of digital gambling.”