Trustly Unveils New Logo and Visual Identity

Online banking payments provider Trustly has unveiled its new visual identity, including a logo, colour palette and typeface, which better reflects the growth journey and forward progress of its payment products.

The new logo trades the old shopping cart and lock for a bold “T.” The negative space in the “T” depicts a forward arrow, representing how Trustly overcomes traditional payment pain points and keeps the payment process moving forward without interruption. The new Trustly green is slightly lighter, and supported and contrasted by secondary greens and tertiary purples, blues and grays.

Trustly Sans, the custom sans-serif typeface, is inspired by the progressive angles of its logo. Its powerful connection to the logo ensures a consistent and recognisable brand presence, even when communicating in words alone.

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“At Trustly, we know that the payments landscape is changing faster than ever, especially as Open Banking sweeps the world. As such, our products and services are constantly evolving to meet new demands and we’re excited to unveil the fresh face of Trustly, which will help take us forward into the next phase of our journey,” Oscar Berglund, CEO of Trustly, said.

“The new logo is optimized for the checkout environment, so merchants will be able to present Trustly’s online banking payment option in a clear and distinct way, while consumers will still recognize the brand they know and trust,” Berglund added.