Inspired Partners with Ladbrokes to Create New Virtual Race

Inspired Entertainment has partnered with Ladbrokes to create Ladbrokes Greatest Ever Cox Plate, a virtual race pitting equine superstars from around the globe and across eras.

Aligned to celebrate the 100th running of Australia’s WFA Championship, the Ladbrokes Cox Plate at Moonee Valley on Saturday, October 24, the Greatest Ever Cox Plate will be broadcast across Australia on 7Two on Friday, October 23.

During the broadcast, viewers will get to experience the “race where legends are made” with an ultra-realistic 3D computer-simulated version of the Ladbrokes Cox Plate incorporating an accurate re-creation of the notoriously tight Moonee Valley circuit in Melbourne and the atmosphere of the Cox Plate Carnival.

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The race and its results will be based on historical information about these horses and their racing records, which has been built into the software, which helps to determine the probability of their potential finishing positions. Betting will be available exclusively through Ladbrokes and will be restricted to a maximum $20 fixed win bet to meet regulatory requirements.

“At Ladbrokes we are racing fanatics. We love the sport’s history, and as the major partner of the Ladbrokes Cox Plate, we wanted to produce something that served as an appropriate tribute to the 100th running of the great race. We can’t wait to see how some of the great champions of the past stack up against the likes of Winx, and we hope by introducing Secretariat, Deep Impact and Frankel to the mix it will only add to the intrigue and interest,” Ladbrokes Australia Chief Executive Dean Shannon said.

“We are excited for the opportunity to develop this landmark race with the addition of some international legends and showcase the quality of our state-of -art virtual sports,” Steve Rogers, Chief Commercial Officer for Virtual Sports at Inspired Entertainment, said.