Industry News
Inspired Partners with Ladbrokes to Create New Virtual Race
Inspired Entertainment has partnered with Ladbrokes to create Ladbrokes Greatest Ever Cox Plate, a virtual race pitting equine superstars from around the globe and across eras.
Aligned to celebrate the 100th running of Australia’s WFA Championship, the Ladbrokes Cox Plate at Moonee Valley on Saturday, October 24, the Greatest Ever Cox Plate will be broadcast across Australia on 7Two on Friday, October 23.
During the broadcast, viewers will get to experience the “race where legends are made” with an ultra-realistic 3D computer-simulated version of the Ladbrokes Cox Plate incorporating an accurate re-creation of the notoriously tight Moonee Valley circuit in Melbourne and the atmosphere of the Cox Plate Carnival.
The race and its results will be based on historical information about these horses and their racing records, which has been built into the software, which helps to determine the probability of their potential finishing positions. Betting will be available exclusively through Ladbrokes and will be restricted to a maximum $20 fixed win bet to meet regulatory requirements.
“At Ladbrokes we are racing fanatics. We love the sport’s history, and as the major partner of the Ladbrokes Cox Plate, we wanted to produce something that served as an appropriate tribute to the 100th running of the great race. We can’t wait to see how some of the great champions of the past stack up against the likes of Winx, and we hope by introducing Secretariat, Deep Impact and Frankel to the mix it will only add to the intrigue and interest,” Ladbrokes Australia Chief Executive Dean Shannon said.
“We are excited for the opportunity to develop this landmark race with the addition of some international legends and showcase the quality of our state-of -art virtual sports,” Steve Rogers, Chief Commercial Officer for Virtual Sports at Inspired Entertainment, said.
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casino suppliers
Eeze promotes Aarti Carl, Kurt Vella and Shaun Cini in leadership reshuffle
Eeze has promoted three executives into senior leadership roles as the casino supplier scales its operations and reorganises key functions.
Aarti Carl has been appointed Chief People Officer to lead a newly repositioned People Function. Eeze said the function was previously HR and has been redefined to reflect a focus on culture, employee experience and organisational development.
Kurt Vella has been named Chief Legal Officer, responsible for overseeing Eeze’s global legal and compliance strategy.
Shaun Cini has been promoted to Vice President of Finance. Eeze said Cini will continue supporting strategic decision-making.
Lai Fatt Chiang, Chief Executive Officer at Eeze, said: “These appointments reflect both the strength of our internal talent and our commitment to building a leadership team that can support our continued growth.
“Aarti, Kurt, and Shaun have each made a significant impact on the business, and I am confident they will continue to play a key role in shaping our future.”
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Industry News
QTech Games names Iryna Alabuhina Head of Commercial for Europe
Former Hub88 senior account manager joins as QTech targets expanded European operator partnerships.
QTech Games has appointed Iryna Alabuhina as Head of Commercial – Europe, tasking her with expanding the company’s commercial footprint across the region.
Alabuhina joins from Hub88, where she served as Senior Account Manager working with operators across multiple international markets. Before that, she held business development and platform-management roles at SOFTSWISS, and later joined Evolution, where she focused on managing CIS clients and platforms.
QTech Games CEO Philip Doftvik said: “We’re delighted to have secured Iryna’s broad expertise and sharp sales skills for this dedicated commercial-lead role at QTech, as we continue to strengthen and scale up our influence across Europe. Aside from her fantastic experience, Iryna is a great cultural fit with QTech and a person with the right mindset that will help us grow even faster.
“We’re thrilled with Iryna’s fast start as a team player and leader, especially as QTech crosses the threshold of our next growth cycle, consolidating our incumbent position as the dominant aggregator for emerging markets.”
Alabuhina said: “I’m excited to join QTech Games as Head of Commercial for Europe, focusing on strengthening existing partnerships and driving new business growth. QTech is an aggregator renowned for its team morale and collaborative ethos, not to mention some defining points of delineation in the aggregation space – whether that’s its raft of tech-led product developments, rapid-fire integrations, simple invoicing structure, or offset pricing. I was also struck by QTech’s unique commercial model, rich portfolio and enterprising mindset.
“I’m now looking forward to broadening our horizons and partner-base still further, as I head up a talented commercial team for Europe, assembling the best online games and taking them to market across some territories of great potential.”
QTech Games is the top game aggregator for developing markets and a vital industry leader in game exploration. Its remarkable selection of continually updated content is highlighted by 200+ suppliers, more than 5,000 casino games, and over 1,000 live tables – and still growing! Consequently, this is integrated with a continuously growing international presence, exclusive gaming tools and services, and cutting-edge AI technology to enhance its partners’ offerings and improve their customer experience.
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ESG
Play’n GO publishes 2025 Sustainability Report with emissions and governance updates
Play’n GO has published its 2025 Sustainability Report, framing the year as a milestone as the supplier marks 20 years in the gaming industry. The report covers performance across four pillars—Players, Partners, People and Planet—and positions sustainability as tied to product design, operations, and partner expectations.
On climate reporting, the company said it has “achieved and exceeded” its long-term 90% reduction target for Scope 1 and 2 emissions, and reported a 69% absolute reduction in Scope 3 emissions versus its 2023 base year. Play’n GO also said its total material emissions for 2025 were kept below 500 MTCO2e.
The report also points to a move into land-based delivery. In 2025, Play’n GO said it launched its first land-based gaming solution in partnership with Genting UK, positioning the rollout as part of a “player-first, low-footprint approach” for regulated venues.
On responsible entertainment, the company said it continues to reject game mechanics it believes “compromise player trust or wellbeing,” and highlighted participation in discussions on digital wellbeing and cognitive health, including at the United Nations and G7. “We have always believed that great entertainment should be fun, safe and fair,” said Vanessa Björkbacka, Director of CSR at Play’n GO.
The report also outlines internal development and reporting infrastructure. Play’n GO said 43% of employees engaged in AI-related learning during 2025 and that average training time exceeded seven hours per employee globally. It added that reporting was further aligned to the UN Sustainable Development Goals and World Economic Forum Stakeholder Capitalism Metrics, alongside investment in “secure, AI-supported carbon data management.” “As expectations on transparency and accountability continue to rise, we see it as our responsibility to lead,” Björkbacka added.
The post Play’n GO publishes 2025 Sustainability Report with emissions and governance updates appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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