Soft2Bet has launched MEGA Shoot, a football-themed gamification engine designed around the 2026 FIFA World Cup, aimed at helping sportsbook operators retain players during the tournament.

The product will be deployed across selected Soft2Bet brands including Betinia, Swiper, Campobet, ToonieBet and Elabet, with availability spanning markets including Denmark, Greece, Mexico, New Jersey, Ontario, Romania, and the rest of Canada, according to the company.

MEGA Shoot uses a player-versus-player best-of-five penalty shootout format. Players alternate between striker and goalkeeper, with the striker selecting where to shoot and the goalkeeper selecting where to defend. Each round resolves as a goal or a save before roles switch.

Soft2Bet said early internal results show 31.9% engagement among active players across selected brands, with 71.2% of MEGA Shoot players going on to play a second match. The company also claims a 13.5% player retention uplift.

Yoel Zuckerberg, Chief Product Officer at Soft2Bet, said: “The World Cup runs from 11 June to 19 July, so retention has to work across the full tournament calendar. MEGA Shoot gives operators a football game that players can understand quickly, with head-to-head competition tied to the sport they already follow. With almost 32% engagement among active players and about 71% converting into a second match, the early data shows how tournament-led gamification can strengthen sportsbook engagement during major football events.”

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Kinetic Digital has published new jackpot data across its casino brands, showing more than €600,000 paid out across the top 10 progressive jackpot wins. The biggest single payout in the dataset was a €285,992 win by a Slingo.com player.

In the breakdown, Slingo.com, Mega Casino and Genting Casino Online accounted for all of the top 10 wins cited in the release. Kinetic Digital said Slingo.com delivered three of the 10 largest jackpots, including the €285,992 payout on Fluffy Favourites Mega Jackpot, while its second-largest win was “more than €70,000.”

Mega Casino recorded four of the top 10 payouts, making it the most frequent brand in the top tier. Its largest jackpot in the dataset came from 777 Strike (€63,254), and another player won €48,684 on Piggy Riches 2 Megaways.

Genting Casino Online contributed two entries, with wins of €40,683 and €37,438 respectively.

Kinetic Digital also pointed to a portfolio-wide trend: the biggest jackpots skewed toward long-running slot franchises rather than newer releases. The company highlighted titles including 777 Strike, Age of the Gods and Rainbow Jackpots as prominent among the largest wins, suggesting established mechanics and jackpot networks continue to drive progressive play.

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21.com has launched as an online casino and sportsbook, naming industry veteran Michael Carlton as Founder & CEO, the company said on 16 June 2026.

The operator said it is targeting a range of global jurisdictions and plans to differentiate through a “modern technology stack” and “AI-centric operations.” It did not disclose target markets, licensing status, launch territories, or product partners.

Carlton previously served 13 years at EY as a Chartered Accountant before entering gaming in 1997, according to the company. He later spent 17 years as CEO of BetVictor and has since invested in betting and gaming companies.

Carlton said 21.com is being built without legacy platform constraints. “Having started in the gaming industry prior to the launch of the internet and then having the privilege of being involved as the industry evolved and adapted to the opportunities, there is now a further revolution occurring with the power created by embracing AI helping us to move faster and tailor personalised experience to the player.

“One of 21.com’s greatest strengths is that it is being developed for the current market, rather than an after-thought adaptation of an existing one. Many operators have been around for a long time and continue to be defined by legacy platforms and pre-crypto payment customer journeys that existed long before the modern technical tools that exist now became a reality. 21.com has embraced AI to deliver unparalleled customer experiences.

“With a team of industry leading experts with the motivation and ability to achieve our goals but without any legacy systems, 21.com is able to take advantage of new technologies to become a market leader in the gaming industry”.

The company also set aggressive commercial targets. “21.com will be one of the top three operators in every market it operates and in the world within two years,” Carlton said.

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