Industry News
APAJO Endorses EGBA’s European Code of Conduct on Responsible Advertising
Portuguese gambling association APAJO has officially endorsed the European Gaming and Betting Association’s (EGBA) European code of conduct on responsible advertising for online gambling.
APAJO is the fifth national gambling association to endorse the code. APAJO will now promote the code to its members and other online gambling companies in Portugal and encourage them to sign up to it.
EGBA’s code is the first pan-European initiative for online gambling advertising and leads the way in responsible standards for advertising. The code introduces essential consumer protection measures for responsible advertising content, social media and dedicated measures for minor protection.
“APAJO members believe in the highest standards in responsible advertising and already apply these in Portugal through our commitment to the Portuguese gambling regulator’s own advertising code. We support EGBA’s responsible advertising code because common solutions are additionally needed to the many cross-border issues affecting the online gambling sector, such as advertising, data protection, and the fight against money laundering. That’s why EGBA’s pan-European advertising code is so important. The code will raise responsible standards for gambling advertising across many European countries, particularly in those countries where national rules fall short,” Anne-Marie Furtschegger, Secretary-General of APAJO, said.
“We’re pleased with APAJO’s endorsement and its continued commitment to promote responsible gambling advertising in Portugal. Advertising is essential to inform consumers about those companies which are licensed and regulated in their country, but it is also how the sector is visible to the outside world and needs to be responsible. The responsible advertising code is part of EGBA’s commitment to raise standards and make gambling even safer across all European countries. We urge other online gambling associations and companies to join us to make this objective a reality,” Maarten Haijer, Secretary-General of EGBA, said.
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Continent 8 Technologies
Continent 8 appoints Cris Kuehl as Chief Data, Information & AI Officer
Continent 8 Technologies, a leading provider of managed IT solutions for the global iGaming and online sports betting industry, has appointed Cris Kuehl as its Chief Data, Information & AI Officer.
Cris brings over 20 years of expertise in AI, analytics, and data strategy, with senior roles including VP of Artificial Intelligence & Data Science at Akkodis and Global Head, CX Analytics & AI at Foundever. His career focuses on helping regulated organisations adopt secure, scalable, and practical AI capabilities.
At Continent 8, Cris will oversee the company’s global data, AI, and information strategy, driving innovation in analytics, automation, cybersecurity, and customer-centric intelligence. He will also shape AI-enabled product development, champion responsible AI practices, and strengthen data governance for the iGaming, tribal, and enterprise sectors.
Michael Tobin, CEO and Founder of Continent 8, said:
“Cris’ expertise across data, AI, and regulated environments is a perfect fit for our organisation. His leadership will help us provide secure, high-performance solutions that deliver measurable value to customers.”
Cris Kuehl added:
“I’m thrilled to join Continent 8 at such a pivotal moment. AI is transforming how organisations operate, collaborate, and protect their data. Continent 8 is uniquely positioned to lead this transformation in the iGaming and online sports betting sector, and I’m excited to drive the next chapter of innovation.”
The post Continent 8 appoints Cris Kuehl as Chief Data, Information & AI Officer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
iGaming
PRAGMATIC PLAY BRINGS LEGENDARY SLOTS IP TO LIVE CASINO WITH GATES OF OLYMPUS ROULETTE
Pragmatic Play, a leading iGaming content supplier, has launched Gates of Olympus Roulette, a live casino experience that merges classic roulette with thrilling slot-action, delivering a game show truly fit for the gods.
Set in a temple-inspired studio with a marble-encased roulette wheel at its centre, the game immerses players in a Grecian fantasy world, complete with striking visuals, dramatic sounds, and charismatic presenters.
Each spin offers the chance to hit a Bonus Number and up to seven Lucky Numbers, carrying multipliers of 50x–250x to boost straight-up bets. The Super Booster feature further amplifies wins by multiplying the Bonus and selected Lucky Numbers 2x–10x, enabling potential payouts of up to 2,500x in the base game and 10,000x in the bonus round.
Landing the Bonus Number triggers the Gates of Olympus bonus game, where Zeus presides over a 6×5 slots grid. Starting with 15 spins, players win whenever 8–12+ matching symbols appear anywhere on the reels. Multipliers up to 500x can strike randomly on any spin or tumble, and three or more scatters award five additional spins.
Following the success of Sweet Bonanza CandyLand, which brought the iconic Sweet Bonanza slot to live casino audiences, Gates of Olympus Roulette underscores Pragmatic Play’s expertise in transforming beloved slot IPs into cross-vertical live experiences. The launch complements recent game show hits like Money Time and Mega Roulette 3000.
Sharon McHugh, Director of Public Relations at Pragmatic Play, said:
“Gates of Olympus Roulette is a spectacular addition to our portfolio, bringing one of our most celebrated IPs into the live casino spotlight. The epic studio design, dynamic roulette-slot fusion, and immersive Grecian theme showcase Pragmatic Play’s commitment to creating truly standout player experiences.”
The post PRAGMATIC PLAY BRINGS LEGENDARY SLOTS IP TO LIVE CASINO WITH GATES OF OLYMPUS ROULETTE appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Industry News
Prime Casino launches ultimate VIP Football Experience
Online casino Prime Casino is giving players the chance to win a once-in-a-lifetime VIP Football Experience in the USA this summer.
Running now until 7 June 2026, new players who deposit a minimum of £10 will receive 155 free spins on Football Cash Collect and can participate in freeroll tournaments and raffles, all leading to the ultimate football prize.
VIP Treatment Stateside
With international football heating up, 48 teams will compete across Canada, Mexico, and the USA. Winners of Prime Casino’s VIP Football Experience will enjoy a guest pass, quarter-final match tickets, VIP hospitality, covered accommodation, and flight contributions.
England, second favourites to replicate their 1966 triumph, face Croatia, Ghana, and Panama in the group stage, with a potential quarter-final against Brazil looming. Scotland will also compete, starting against Haiti before facing Morocco and Brazil.
Play for Prizes
Eligible players can join a series of freeroll tournaments and raffles, featuring prizes including cash, free spins, and the headline VIP Football Experience.
Freeroll Tournament Prizes:
- 1st: VIP Football Experience
- 2nd: £1,500 cash (TV prize)
- 3rd: £1,000 cash (Free Pizza for a Year)
- 4th–100th: 150 free spins
- 101st–200th: 125 free spins
- 201st–300th: 100 free spins
- 301st–400th: 60 free spins
- 401st–500th: 40 free spins
- 501st–600th: 25 free spins
- 601st–650th: 15 free spins
Raffle Prizes:
- 1st: VIP Football Experience
- 2nd: £1,500 cash
- 3rd: £1,000 cash
Full terms and conditions: Prime Casino Football Experience
18+ GambleAware.org
Dom Aldworth, Head of Brand Marketing at Kinetic Digital, said:
“Football remains one of the most exciting engagement drivers for our players. This campaign combines a strong welcome offer with ongoing tournaments and the chance to win a VIP football trip, giving multiple ways to get involved. At Prime Casino, we focus on creating standout experiences that players genuinely value, and this promotion is a perfect example.”
The post Prime Casino launches ultimate VIP Football Experience appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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