Speel Verantwoord Endorses EGBA’s Pan-European Advertising Code

Dutch online gambling trade organisation Speel Verantwoord has endorsed the European Gaming and Betting Association’s (EGBA) European code of conduct on responsible advertising for online gambling.

Speel Verantwoord, whose member companies include bet365, Betsson, Dazzletag, Flutter, GVC and Kindred, is one of the first associations to endorse EGBA’s code.

“We’re very pleased with the support of Speel Verantwoord for our code and its commitment to promote responsible advertising in the Netherlands. Advertising is crucial to inform consumers of the gambling websites that are safe and regulated and is an essential part of a well-regulated market. But at the same time the content of advertising must be responsible, especially also to protect minors. With this code, Speel Verantwoord and EGBA contribute to that objective and we look forward to engage with all stakeholders on it,” Maarten Haijer, Secretary-General of EGBA, said.

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A recent analysis found the code to complement and reinforce the existing regulation of gambling advertising in European countries and, in several countries, the code’s measures are stricter than the existing national rules, due to the detailed and targeted nature of certain parts of the code.

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