GVC Completes Migration of Ladbrokes Coral Brands

Sports-betting and gaming company GVC  has successfully completed the migration of Ladbrokes on to the Group’s market-leading proprietary technology platform.

GVC acquired Ladbrokes Coral in 2018. This milestone now completes the migration of all of the acquired brands, with Ladbrokes, Coral, Gala Bingo, Gala Casino and Gala Spins now all on the GVC platform.

“I am delighted that this critical and hugely complex stage of the Ladbrokes Coral integration process has been completed so successfully. It is a great testament to the sophistication of our technology and the quality of our teams, and it is particularly impressive that they have managed to finalise it during this period of remote working.  It also positions the business even better to emerge from the current crisis from a position of strength,” Shay Segev, COO of GVC, said.

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“The GVC integration model has proved itself time and again to be extremely effective at integrating large-scale operations with minimal disruption to our underlying business. As a result, we are confident in our ability to take advantage of the attractive M&A opportunities which we believe will present themselves to us in the future while further boosting the growth of our existing business,” Shay Segev added.