Industry News
Scientific Games Partners with Abacus Solutions
Scientific Games Corporation has partnered with Abacus Solutions International Group to develop a platform for shoppers to purchase lottery draw and instant games in retail checkout lanes.
Abacus, which has a significant penetration in supermarkets and big box stores, is a lottery technology partner that securely connects lottery systems technology directly through a retailer’s point-of-sale technology.
“Our research shows that in grocery stores in particular, only 5% of shoppers visit the area of the store where the lottery terminal is located and games can be purchased,” Simon Butler, CEO of Abacus, said.
The integration with the third-party solution from Abacus using their unique Fusion Platform will enable secure, in-lane lottery sales through Scientific Games’ new SCiQ retail technology system and AEGIS lottery draw game systems technology, allowing shoppers to purchase instant and draw games at the checkout.
“This partnership with Abacus is another example of Scientific Games’ commitment to invest in new retail innovation that opens opportunities for lotteries to bring products conveniently to players where they are. Our vision for retail innovation includes third-party, secure technology integrations that support lottery revenues with the most advanced technology possible,” Randall Lex, VP Lottery Retail Solutions for Scientific Games, said.
“The Abacus technology enables draw-based lottery tickets and instant games to be purchased at any retail point-of sale-terminal, and dramatically increases valuable lottery terminal foot-print in stores at a minimal cost. Our partnership with Scientific Games is a significant and exciting step forward, enabling Abacus technology with our retail partners to offer huge growth opportunities for lotteries and their beneficiaries,” Butler said.
“The Abacus and Scientific Games in-lane solution puts lottery products in front of 100% of the store’s customers as well as fitting into their existing shopping behavior. Working together to offer lotteries many more selling opportunities as well as offering new and innovative ways to play is the future of lottery and this partnership embraces that opportunity,” Terry Presta, Abacus Head of Business in the USA, said.
iGaming
PRAGMATIC PLAY BRINGS LEGENDARY SLOTS IP TO LIVE CASINO WITH GATES OF OLYMPUS ROULETTE
Pragmatic Play, a leading iGaming content supplier, has launched Gates of Olympus Roulette, a live casino experience that merges classic roulette with thrilling slot-action, delivering a game show truly fit for the gods.
Set in a temple-inspired studio with a marble-encased roulette wheel at its centre, the game immerses players in a Grecian fantasy world, complete with striking visuals, dramatic sounds, and charismatic presenters.
Each spin offers the chance to hit a Bonus Number and up to seven Lucky Numbers, carrying multipliers of 50x–250x to boost straight-up bets. The Super Booster feature further amplifies wins by multiplying the Bonus and selected Lucky Numbers 2x–10x, enabling potential payouts of up to 2,500x in the base game and 10,000x in the bonus round.
Landing the Bonus Number triggers the Gates of Olympus bonus game, where Zeus presides over a 6×5 slots grid. Starting with 15 spins, players win whenever 8–12+ matching symbols appear anywhere on the reels. Multipliers up to 500x can strike randomly on any spin or tumble, and three or more scatters award five additional spins.
Following the success of Sweet Bonanza CandyLand, which brought the iconic Sweet Bonanza slot to live casino audiences, Gates of Olympus Roulette underscores Pragmatic Play’s expertise in transforming beloved slot IPs into cross-vertical live experiences. The launch complements recent game show hits like Money Time and Mega Roulette 3000.
Sharon McHugh, Director of Public Relations at Pragmatic Play, said:
“Gates of Olympus Roulette is a spectacular addition to our portfolio, bringing one of our most celebrated IPs into the live casino spotlight. The epic studio design, dynamic roulette-slot fusion, and immersive Grecian theme showcase Pragmatic Play’s commitment to creating truly standout player experiences.”
The post PRAGMATIC PLAY BRINGS LEGENDARY SLOTS IP TO LIVE CASINO WITH GATES OF OLYMPUS ROULETTE appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Industry News
Prime Casino launches ultimate VIP Football Experience
Online casino Prime Casino is giving players the chance to win a once-in-a-lifetime VIP Football Experience in the USA this summer.
Running now until 7 June 2026, new players who deposit a minimum of £10 will receive 155 free spins on Football Cash Collect and can participate in freeroll tournaments and raffles, all leading to the ultimate football prize.
VIP Treatment Stateside
With international football heating up, 48 teams will compete across Canada, Mexico, and the USA. Winners of Prime Casino’s VIP Football Experience will enjoy a guest pass, quarter-final match tickets, VIP hospitality, covered accommodation, and flight contributions.
England, second favourites to replicate their 1966 triumph, face Croatia, Ghana, and Panama in the group stage, with a potential quarter-final against Brazil looming. Scotland will also compete, starting against Haiti before facing Morocco and Brazil.
Play for Prizes
Eligible players can join a series of freeroll tournaments and raffles, featuring prizes including cash, free spins, and the headline VIP Football Experience.
Freeroll Tournament Prizes:
- 1st: VIP Football Experience
- 2nd: £1,500 cash (TV prize)
- 3rd: £1,000 cash (Free Pizza for a Year)
- 4th–100th: 150 free spins
- 101st–200th: 125 free spins
- 201st–300th: 100 free spins
- 301st–400th: 60 free spins
- 401st–500th: 40 free spins
- 501st–600th: 25 free spins
- 601st–650th: 15 free spins
Raffle Prizes:
- 1st: VIP Football Experience
- 2nd: £1,500 cash
- 3rd: £1,000 cash
Full terms and conditions: Prime Casino Football Experience
18+ GambleAware.org
Dom Aldworth, Head of Brand Marketing at Kinetic Digital, said:
“Football remains one of the most exciting engagement drivers for our players. This campaign combines a strong welcome offer with ongoing tournaments and the chance to win a VIP football trip, giving multiple ways to get involved. At Prime Casino, we focus on creating standout experiences that players genuinely value, and this promotion is a perfect example.”
The post Prime Casino launches ultimate VIP Football Experience appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Hub88
Hub88 Upgrades HubAI — Page Insights Deliver Faster, Deeper Data Analysis
Aggregator presents smart visual analytics and contextual AI to enhance decision-making for partners.
Hub88 has introduced Page Insights, an innovative feature in its HubAI suite, aimed at revolutionizing user engagement with data throughout its Operator Backoffice and Supplier Zone.
The updated feature allows users to swiftly transform intricate tables into interactive visual dashboards, simplifying the process of discovering actionable insights without the need for manual data row analysis.
Accessible on certain extensive data pages, Page Insights features a specialized HubAI Insights Sidebar that produces automated charts highlighting essential metrics like Currency Breakdown and Top 5 Games.
With Smart Tabs, the aggregator’s partners can effortlessly toggle between page columns like turnover, GGR, actives, and average bet, while an integrated data chat enables users to inquire about the displayed data and obtain instant, context-sensitive replies.
Page Insights utilizes HubAI’s Context Mode, enabling the system to analyze and understand the information shown on screen according to specific queries, like pinpointing leading partners, calculating overall GGR, or evaluating regional performance, all in a single interface.
The function operates on the entire dataset linked to every page, removing the requirement to expand or load more rows for a comprehensive understanding of performance.
The introduction of Page Insights extends Hub88’s efforts to improve its product ecosystem with creative, user-centric tools that extract more value from substantial amounts of data.
Ollie Castleman, Managing Director at Hub88, said: “As our platform continues to scale, making data more accessible and actionable for our partners is a top priority.
“Page Insights significantly improves how users interact with the vast amount of data they process, combining AI-driven analysis with intuitive visualisation tools to deliver instant clarity and a deeper understanding.”
The post Hub88 Upgrades HubAI — Page Insights Deliver Faster, Deeper Data Analysis appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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