FlowPlay and Grammy Winner Willie Nelson Launch In-Game Partnership Within Casino World

FlowPlay, the Seattle-based gaming company, has announced the launch of an in-game partnership between the Grammy winner Willie Nelson and Casino World, the community-driven free-to-play social casino.

Players can now select from country music-themed avatars to customise their in-game persona and build cities with new features like tour buses and structures from Willie’s Luck Texas ranch.

Casino World offers over 40 casual casino-style games, including nearly 30 slots, and the ability to create and customise immersive cities complete with buildings, luxury hotels, dance clubs and slot halls.

“All of our games, features, partnerships and campaigns are built with the intention of fostering community in and outside our worlds. Our partnership with Willie Nelson is no exception. Few things bring people together better than music, and Willie has long stood as one of the most iconic figures in the industry. His involvement in Casino World will bring a new level of relatability, personality and excitement to our game, and we’re eager to share this initiative with our passionate community of players,” Derrick Morton, CEO of FlowPlay, said.

Advertisement