Industry News
SkillOnNet Partners with Neccton to Launch Safer Gambling Tool

Online casino software provider SkillOnNet has partnered with the data science company Neccton to launch a machine learning Safer Gambling tool. The tool will be rolled out across all SkillOnNet brands.
Mentor, the tool developed by Neccton, tracks player data, detects risk patterns, changes in behaviour and flags signs of problem gambling. If a player is considered at risk, they are given personal feedback and tailored communications to prevent harm.
The communication sent to players is amongst others based on âmotivational interviewing,â a counselling approach developed by clinical psychologists William R Miller and Stephen Rollnick.
âWe are thrilled to have joined forces with Neccton, bringing its state-of-the-art machine learning Safer Gambling tool to our in-house online casino brands and those of our white-label partners,â Andy Andrew, Head of Compliance at SkillOnNet, said.
âSafer Gambling is one of the most important aspects of operating an online casino markets and although already very advanced in this area using in-house tools, we are proud to be among the first to adopt and launch innovative technologies. This ensures that players who show signs of risk via customer interaction receive the best possible advice and practical help,â Andy Andrew added.
âAcademic research is at the core of our work. Over the last ten years we have published more studies than anybody else in the area of player tracking and responsible gaming. We have shown what works and what does not work and are constantly improving our solution based on academic evidence and best practice,â Micahel Auer, Director of Neccton, said.
Gambling in the USA
Gaming Americas Weekly Roundup â September 8-15

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
IGT announced that its much-anticipated Wheel of Fortune Big Money Spin electronic table game (ETG) recently made its world debut at Downtown Grand Casino in Las Vegas, Nev. The vibrant standalone ETG game includes many of the attributes that have propelled the success of the Wheel of Fortune slots franchise for nearly three decades including word puzzles, wheel spins and exciting jackpot rewards. The game is accompanied by an attention-grabbing, 9-plus-feet upright video wheel that stands independent of the ETG terminals and entertains casino guests with the famous âWHEEL-OF-FORTUNE!â chant.
MGM Resorts International has announced that Corey Sanders, Chief Operating Officer, will retire from the company after more than 30 years of dedicated service and leadership. Sanders has agreed to remain COO through Dec. 31, 2025, and to serve as an advisor to the President and CEO through Dec. 31, 2026. The Company intends to name a new COO to serve as Sandersâ successor later this month. Sanders is currently MGM Resortsâ Chief Operating Officer, overseeing the companyâs Las Vegas and regional properties as well as multiple corporate departments, including Hospitality, Gaming, Human Resources and Strategic Initiatives. Prior to that, he served as the companyâs Chief Financial Officer and Treasurer.
Members of Kletsel Dehe Wintun Nation, the Sherwood Valley Rancheria of Pomo Indians, the Mechoopda Indian Tribe of Chico Rancheria and Big Lagoon Rancheria gathered outside the State Capitol in Sacramento to protest Assembly Bill 831 (AB 831). If passed, the bill would limit economic opportunities available to less wealthy tribes in the state by banning legitimate online social games using sweepstakes promotions. It would also eliminate more than $1 billion of existing economic activity generated by the industry in California, and close off a potential new revenue source for the state via sensible, modern regulation and taxation.
Partnerships
Genius Sports Limited has expanded its long-term partnership with Hard Rock Bet Sportsbook (Hard Rock Bet) to power the top-rated platform with its market-leading official data, trading and marketing solutions, as well as its ground-breaking BetVision product. Genius Sports has worked in partnership with the leading operator since 2021, providing the highest quality official data and pinpoint trading solutions across top tier leagues globally, including the Premier League, Serie A, European Leagues, Liga MX, NFL and more. Hard Rock Bet will be able to provide its customers with Genius Sportsâ first-of-its-kind BetVision low latency streaming solution.
Quick Custom Intelligence (QCI), a leading provider of data-driven casino intelligence and player engagement platforms, has announced that Dania Beach Casino is continuing to benefit from its deployment of the QCI Nimble platform. While the property currently focuses on the QCI Host and QCI Marketing modules, it has expressed enthusiasm about the capabilities of the new AGI56 release and its impact on future customer engagement strategies. AGI56 represents the most ambitious release in QCIâs history, with the platform undergoing a full refresh of its technology stack, improved integration of advanced analytics, and the introduction of generative AI-driven tooling through Chatalytics.com. QCIâs platform is currently deployed in more than 350 casinos worldwide.
The post Gaming Americas Weekly Roundup â September 8-15 appeared first on European Gaming Industry News.
Industry News
MediaX Agency Officially Launches Linkible

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MediaX Agency, a globally recognised leader in digital PR and growth marketing, has officially launched Linkible, an AI-powered link building agency engineered to help businesses in highly competitive and regulated industries achieve stronger online authority, higher search engine rankings and sustainable organic growth.
With AI-driven outreach and industry-specific link strategies, Linkible is redefining how brands secure high-quality backlinks, increase domain authority and dominate their niches in Google search.
Linkible is purpose-built for industries where credibility and compliance are critical:
⢠Law Firms & Legal Marketing â Earn authoritative legal backlinks to attract clients and improve local SEO.
⢠SaaS Companies â Accelerate organic growth with niche placements and product-led content strategies.
⢠Cannabis & CBD Brands â Gain SEO visibility while staying compliant in a restricted advertising environment.
⢠iGaming, Casino & Gambling â Drive traffic with white-hat link strategies tailored for high-competition keywords.
⢠E-commerce Businesses â Build scalable backlinks to boost product visibility and drive online sales.
Key Features of Linkible
⢠AI-Powered Prospecting & Outreach â Identify and connect with the right publishers at scale.
⢠Niche-Relevant Authority Backlinks â Secure placements on trusted websites that move rankings.
⢠Compliance-First Approach â Tailored strategies for industries facing strict regulations.
⢠Transparent SEO Reporting â Real-time dashboards to track backlinks, traffic and keyword improvements.
⢠Scalable Growth Solutions â Flexible link building packages for startups, enterprises and agencies.
âTraditional link building is outdated and ineffective in competitive industries. With Linkible, weâre combining the power of AI with our proven PR and SEO expertise to deliver smarter, faster, and compliance-friendly link building strategies that help businesses rank higher and grow sustainably,â said Rachita Chettri, Co-Founder of MediaX Agency.
The post MediaX Agency Officially Launches Linkible appeared first on European Gaming Industry News.
Industry News
Allwyn Launches Player Protection Lab

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Allwyn, the lottery-led gaming entertainment company, has announced the launch of Allwyn Player Protection Lab, a global responsible gaming initiative aimed at supporting novel research and innovation to advance player safety.
Opening immediately for applications, the programme will support academics and experts working in the field of responsible gaming to explore new ideas, concepts and perspectives. Applicants are encouraged to submit proposals focusing on one of three key areas: digital innovation; using messaging to drive positive play; and developing effective safety tools.
Following the open call for applications, awards will be made for successful projects of up to âŹ100,000, dependent on the scope of the prospective proposal.
The project demonstrates Allwynâs commitment to developing global leading practice in responsible gaming. The call for applications will ensure Allwyn is casting the widest net and has the best chance to uncover new and interesting approaches to protecting players.
Nicole Garrett, Head of Responsible Gaming at Allwyn, said: âThe Player Protection Lab is an exciting new avenue for Allwyn. Our responsible gaming team is seeking proposals that will encourage progress in player safety and break new ground in our industry. We hope that by opening the application process, we will have the opportunity to explore genuinely new ideas and draw lessons from other sectors.â
The call for proposals will run until 14 November.
The post Allwyn Launches Player Protection Lab appeared first on European Gaming Industry News.
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