Praesepe Adopts Social Responsibility Messaging

Praesepe, the UK-based AGC and bingo club operator, has adopted a new messaging system that promotes safer gambling for digital B3 and Category C machines to promote safer gambling.

Praesepe has obtained the approval of both BACTA and the Bingo Association to display and communicate from over 4,000 of its digital gaming machines, which will make it the largest AGC supporter of responsible gambling in the UK.

Praesepe’s head of compliance, Amanda Kiernan, said: “We were very impressed by the exit research conducted as part of Responsible Gambling Week in particular the player’s level of engagement with and recall of the messaging. As such we have taken the decision to include all of our digital gaming machines, an initiative that will significantly increase visibility and as a result will connect with more players.”

She added: “This is just part of our social responsibility commitment to customers of both Cashino and Beacon Bingo. While the primary audience is obviously players, the social responsibility messages, which are visible when games are in their attract mode, also acts as a prompt for our customer facing staff, serving as a constant reminder of the SR commitments we expect them to uphold and which are an important part of their training and development. As the research undertaken by the Bingo Association has demonstrated, messaging that is pitched in the right way and expressed appropriately can make a significant difference to the way some at risk players approach and view their gambling.”

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