Industry News
Playtech Extends its Partnership with Mansion
Playtech has extended its long-term agreement with the online gambling giant Mansion for another five years.
The agreement will see Playtech extend its collaboration with Mansion in the UK and Italy. The deal includes a dedicated Casino tab on Mansion’s flagship brand Casino.com and follows Mansion’s recent commitment to a bespoke Live Casino studio space in Playtech’s Eurolive facility, featuring both Live Roulette and Live Blackjack.
“We enjoy a close and collaborative relationship with Mansion, and they remain a key long-term partner for Playtech. We continue to grow with them and support their position as market leaders. Mansion’s commitment to an exclusive Live Casino space for Casino.com is a significant step in taking the company’s Live offering to a new level and creating a valuable new USP,” Shimon Akad, Chief Operating Officer of Playtech, said.
“Mansion’s decision to extend its partnership with us comes at a very exciting time in terms of product development, particularly with the development of our Engagement Centre and Player Journey technology. It’s fantastic to see such a key partner like Mansion actively investing time in utilising new customer engagement tools to deliver an enhanced, personalised player experience. We look forward to continuing an ever-more successful partnership across all markets over the next five years,” Shimon Akad added.
“Our long-standing partnership with Playtech has been built on a strong and successful relationship. The recent launch of our dedicated Live Casino, a unique and tailored studio space, allows us to offer a more exclusive and personalised experience for our players. With Playtech’s track record of innovation in this area, their engaging content will provide more choice to our growing portfolio and we’re very excited to continue this partnership,” Karel Manasco, CEO at Mansion, said.