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FC Barcelona Inks Global Partnership Agreement with FBS

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Spanish football giant FC Barcelona has signed a new global partnership with FBS, a brokership company specializing in online trading. According to the  four-year partnership, FBS will be the club’s Official Trading Partner till 30 June 2024.

The agreement was signed at an event held at the Camp Nou stadium attended by Mr. Josep Pont, Board of Directors Member responsible for Commercial Area, and Mr. Juliano Belletti, former player and Barça ambassador, in representation of FC Barcelona, and by CMO Mr. Ali Heder, on behalf of FBS. At the event, FBS representative was presented with the new FC Barcelona 19/20 home shirt.

Josep Pont, Board of Directors member responsible for the Commercial Area of FC Barcelona, said:

“We are pleased to announce this new partnership with FBS, a leading brand in its sector. It is an agreement that will help us to continue growing and advancing with such a unique project as FC Barcelona and to consolidate our expansion strategy on a global level, to continue setting standards not only for our style of play, which is so recognised around the world, but also in the fields of partnerships and sports marketing.”

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Ali Heder, Chief Marketing Officer of FBS said:

“Partnership with FC Barcelona is an exciting new chapter in FBS history. Our mutual goals meet at the point of ambition: just as Barcelona strives for being the #1 name in football, FBS aims to win the global leadership and become synonymous with success in online investing.

We reckon this partnership will help both sides to push the limits even further and get in the spotlight at the new playgrounds. For the time being, FBS is cooking up some great promo ideas and social responsibility projects – as experts in investing, we know that meaningful deeds implemented with passion and supported by strong allies pay the best interest.”

As a result of this agreement, FC Barcelona and FBS plan to undertake different joint programs to offer unique online and offline experiences to their followers around the world. These include the creation of branded content to take both parties closer to their audiences and to generate greater engagement with Barça fans, as well as the presence of the FBS name on the LED at the Camp Nou stadium on game days, among other assets.

 

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Gambling in the USA

Gaming Americas Weekly Roundup – September 8-15

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

IGT announced that its much-anticipated Wheel of Fortune Big Money Spin electronic table game (ETG) recently made its world debut at Downtown Grand Casino in Las Vegas, Nev. The vibrant standalone ETG game includes many of the attributes that have propelled the success of the Wheel of Fortune slots franchise for nearly three decades including word puzzles, wheel spins and exciting jackpot rewards. The game is accompanied by an attention-grabbing, 9-plus-feet upright video wheel that stands independent of the ETG terminals and entertains casino guests with the famous “WHEEL-OF-FORTUNE!” chant.

MGM Resorts International has announced that Corey Sanders, Chief Operating Officer, will retire from the company after more than 30 years of dedicated service and leadership. Sanders has agreed to remain COO through Dec. 31, 2025, and to serve as an advisor to the President and CEO through Dec. 31, 2026. The Company intends to name a new COO to serve as Sanders’ successor later this month. Sanders is currently MGM Resorts’ Chief Operating Officer, overseeing the company’s Las Vegas and regional properties as well as multiple corporate departments, including Hospitality, Gaming, Human Resources and Strategic Initiatives. Prior to that, he served as the company’s Chief Financial Officer and Treasurer.

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Members of Kletsel Dehe Wintun Nation, the Sherwood Valley Rancheria of Pomo Indians, the Mechoopda Indian Tribe of Chico Rancheria and Big Lagoon Rancheria gathered outside the State Capitol in Sacramento to protest Assembly Bill 831 (AB 831). If passed, the bill would limit economic opportunities available to less wealthy tribes in the state by banning legitimate online social games using sweepstakes promotions. It would also eliminate more than $1 billion of existing economic activity generated by the industry in California, and close off a potential new revenue source for the state via sensible, modern regulation and taxation.

Partnerships

Genius Sports Limited has expanded its long-term partnership with Hard Rock Bet Sportsbook (Hard Rock Bet) to power the top-rated platform with its market-leading official data, trading and marketing solutions, as well as its ground-breaking BetVision product. Genius Sports has worked in partnership with the leading operator since 2021, providing the highest quality official data and pinpoint trading solutions across top tier leagues globally, including the Premier League, Serie A, European Leagues, Liga MX, NFL and more. Hard Rock Bet will be able to provide its customers with Genius Sports’ first-of-its-kind BetVision low latency streaming solution.

Quick Custom Intelligence (QCI), a leading provider of data-driven casino intelligence and player engagement platforms, has announced that Dania Beach Casino is continuing to benefit from its deployment of the QCI Nimble platform. While the property currently focuses on the QCI Host and QCI Marketing modules, it has expressed enthusiasm about the capabilities of the new AGI56 release and its impact on future customer engagement strategies. AGI56 represents the most ambitious release in QCI’s history, with the platform undergoing a full refresh of its technology stack, improved integration of advanced analytics, and the introduction of generative AI-driven tooling through Chatalytics.com. QCI’s platform is currently deployed in more than 350 casinos worldwide.

The post Gaming Americas Weekly Roundup – September 8-15 appeared first on European Gaming Industry News.

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Industry News

MediaX Agency Officially Launches Linkible

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MediaX Agency, a globally recognised leader in digital PR and growth marketing, has officially launched Linkible, an AI-powered link building agency engineered to help businesses in highly competitive and regulated industries achieve stronger online authority, higher search engine rankings and sustainable organic growth.

With AI-driven outreach and industry-specific link strategies, Linkible is redefining how brands secure high-quality backlinks, increase domain authority and dominate their niches in Google search.

Linkible is purpose-built for industries where credibility and compliance are critical:

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• Law Firms & Legal Marketing – Earn authoritative legal backlinks to attract clients and improve local SEO.

• SaaS Companies – Accelerate organic growth with niche placements and product-led content strategies.

• Cannabis & CBD Brands – Gain SEO visibility while staying compliant in a restricted advertising environment.

• iGaming, Casino & Gambling – Drive traffic with white-hat link strategies tailored for high-competition keywords.

• E-commerce Businesses – Build scalable backlinks to boost product visibility and drive online sales.

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Key Features of Linkible

• AI-Powered Prospecting & Outreach – Identify and connect with the right publishers at scale.

• Niche-Relevant Authority Backlinks – Secure placements on trusted websites that move rankings.

• Compliance-First Approach – Tailored strategies for industries facing strict regulations.

• Transparent SEO Reporting – Real-time dashboards to track backlinks, traffic and keyword improvements.

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• Scalable Growth Solutions – Flexible link building packages for startups, enterprises and agencies.

“Traditional link building is outdated and ineffective in competitive industries. With Linkible, we’re combining the power of AI with our proven PR and SEO expertise to deliver smarter, faster, and compliance-friendly link building strategies that help businesses rank higher and grow sustainably,” said Rachita Chettri, Co-Founder of MediaX Agency.

The post MediaX Agency Officially Launches Linkible appeared first on European Gaming Industry News.

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Allwyn Launches Player Protection Lab

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Allwyn, the lottery-led gaming entertainment company, has announced the launch of Allwyn Player Protection Lab, a global responsible gaming initiative aimed at supporting novel research and innovation to advance player safety.

Opening immediately for applications, the programme will support academics and experts working in the field of responsible gaming to explore new ideas, concepts and perspectives. Applicants are encouraged to submit proposals focusing on one of three key areas: digital innovation; using messaging to drive positive play; and developing effective safety tools.

Following the open call for applications, awards will be made for successful projects of up to €100,000, dependent on the scope of the prospective proposal.

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The project demonstrates Allwyn’s commitment to developing global leading practice in responsible gaming. The call for applications will ensure Allwyn is casting the widest net and has the best chance to uncover new and interesting approaches to protecting players.

Nicole Garrett, Head of Responsible Gaming at Allwyn, said: “The Player Protection Lab is an exciting new avenue for Allwyn. Our responsible gaming team is seeking proposals that will encourage progress in player safety and break new ground in our industry. We hope that by opening the application process, we will have the opportunity to explore genuinely new ideas and draw lessons from other sectors.”

The call for proposals will run until 14 November.

The post Allwyn Launches Player Protection Lab appeared first on European Gaming Industry News.

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