Industry News
The house doesn’t actually always win
Casinos are perhaps the most interesting places you could visit on the planet. Museums are nice, but casinos are great. Aside from all the natural marvels that they have rose from the depths of the Earth or the brilliant man-made structures, casinos are fascinating in their own way.
Let us tell you about one thing that makes these places worth visiting, maybe even more than once, whether or not you are a gambling enthusiast.
For a long time, these places have been like the song of a siren, that lures nearby sailors on the water of life itself. At the mere sight of a gambling spot, the first thought that crosses one’s mind is that one could get rid of one’s financial worries and struggles forever with a small investment and a bit of luck. Maybe right now you’re thinking that such don’t happen. Well, it could, and it has.
Some Lucky Gamblers
Cynthia Jay Brennan
She became one of the luckiest people on Earth in 2000, the beginning of a new millennium. And more than that, she became a new entry in the list of humans who won big in a casino. And when I say “big” I wish I could say that it were a joke, but we’re talking more than 34 million dollars in this case. Depending on your lifestyle, this amount of money could not only allow you to never work a day in your life again, but your grandchildren would also be set for life.
Elmer Sherwin
Dubbed by some “the luckiest man in Las Vegas”, she is a two-time Megabucks winner: in 1989 and in 2005. That’s a bit crazy, isn’t it? And how much did luck really have to do with it? Well, Elmer’s biggest win was just about over 21 million dollars. Now put yourself in the shoes of someone who had just got richer by a huge amount. What would you do with all the money? Spend it all in one night? Invest it in some Silicon Valley start-up? Or perhaps you’re feeling a little charitable and you do something like what Elmer did and invest a considerable amount in the Hurricane Katrina relief fund?
Richie Rich
$39.7 Million: a twenty-five-year-old engineer from Los Angeles came to Vegas to support his favorite basketball team. With Vegas being Vegas, he decided to spend some time at a casino. So after he spent 100 dollars on slot machines, he became one of the biggest winners in the city. He won a sum just a little shy of 40 million dollars at the Excalibur casino in Las Vegas. Boom, just like that.
Spend some money, make some money
These three are just a few people who played in a casino and actually won. That does not mean, by any means, that everyone would; or that if you go right now and pull the lever on a slot machine you will certainly join the ranks of such winners. Nope, it doesn’t work like that, nor will ever. But what it does mean is that it is possible. Always and at any time. Even though the odds are not exactly in one’s favor, winning happens all the time. Si why not you?
What we find fascinating about this (and perhaps we are not the only ones) is that it takes very little involvement. Obviously, there are a number of different ways you could go about making millions of dollars, but very few of them are as simple as inserting a few coins/bills and pressing a button. Makes you think, doesn’t, it?
“You must spend money to make money” is another thing that people say, and it turns out that in 99% of the times that is correct. And let’s not focus only on gambling for this one. Think about starting a business or taking a journey into self-development. At first, before you can even think about the profits you can make you have to do a little spending yourself. Whether that spending is renting a workplace, hiring a specialist in advertising or business planning, it is quintessential that it all starts with something you have invested in. Even if it’s just time, energy, effort, thinking. It’s all resources. You could say it’s a “be the change you want to see” type of situation, meaning that if you want people to spend resources on your business you have to spend some of your resources first.
Online Casinos
The casino land scape is changing and while these where 3 lucky winners from players who played offline, there are tons of big jackpot winners who have played online casino slots.
The Mega Moolah jackpot winner of €13,209,300, won in October 2015, by a 26-year-old British man. The Mega Fortune, Finnish Jackpot winner who took home €17,861,800 in 2013. The Hall of Gods jackpot winner of $8.63 in 2017. These are just a few examples of some bigger jackpot winners.
Playing casino online has also become more popular and common than playing casino offline. Online casino offers you a bigger selection of slot games, no waiting times, and accessibility from anywhere. This is even more true in today world, as online casinos now also offer you the ability to play on your mobile.
In addition, given that online casinos have much lower cost (they don’t have to pay huge sums of money in rent), they also give players more beneficial offers such as free spins, free bonuses without deposit for new players, big deposit bonuses like 250% up to a certain amount. That means that if you deposit 100, the casino will give you an additional 250 to play with. For example, in Romania, Maxbet casino offers new players 100 RON, about 20 euros in free money without the need to make a deposit just to test them out.
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
IGT announced that its much-anticipated Wheel of Fortune Big Money Spin electronic table game (ETG) recently made its world debut at Downtown Grand Casino in Las Vegas, Nev. The vibrant standalone ETG game includes many of the attributes that have propelled the success of the Wheel of Fortune slots franchise for nearly three decades including word puzzles, wheel spins and exciting jackpot rewards. The game is accompanied by an attention-grabbing, 9-plus-feet upright video wheel that stands independent of the ETG terminals and entertains casino guests with the famous “WHEEL-OF-FORTUNE!” chant.
MGM Resorts International has announced that Corey Sanders, Chief Operating Officer, will retire from the company after more than 30 years of dedicated service and leadership. Sanders has agreed to remain COO through Dec. 31, 2025, and to serve as an advisor to the President and CEO through Dec. 31, 2026. The Company intends to name a new COO to serve as Sanders’ successor later this month. Sanders is currently MGM Resorts’ Chief Operating Officer, overseeing the company’s Las Vegas and regional properties as well as multiple corporate departments, including Hospitality, Gaming, Human Resources and Strategic Initiatives. Prior to that, he served as the company’s Chief Financial Officer and Treasurer.
Members of Kletsel Dehe Wintun Nation, the Sherwood Valley Rancheria of Pomo Indians, the Mechoopda Indian Tribe of Chico Rancheria and Big Lagoon Rancheria gathered outside the State Capitol in Sacramento to protest Assembly Bill 831 (AB 831). If passed, the bill would limit economic opportunities available to less wealthy tribes in the state by banning legitimate online social games using sweepstakes promotions. It would also eliminate more than $1 billion of existing economic activity generated by the industry in California, and close off a potential new revenue source for the state via sensible, modern regulation and taxation.
Partnerships
Genius Sports Limited has expanded its long-term partnership with Hard Rock Bet Sportsbook (Hard Rock Bet) to power the top-rated platform with its market-leading official data, trading and marketing solutions, as well as its ground-breaking BetVision product. Genius Sports has worked in partnership with the leading operator since 2021, providing the highest quality official data and pinpoint trading solutions across top tier leagues globally, including the Premier League, Serie A, European Leagues, Liga MX, NFL and more. Hard Rock Bet will be able to provide its customers with Genius Sports’ first-of-its-kind BetVision low latency streaming solution.
Quick Custom Intelligence (QCI), a leading provider of data-driven casino intelligence and player engagement platforms, has announced that Dania Beach Casino is continuing to benefit from its deployment of the QCI Nimble platform. While the property currently focuses on the QCI Host and QCI Marketing modules, it has expressed enthusiasm about the capabilities of the new AGI56 release and its impact on future customer engagement strategies. AGI56 represents the most ambitious release in QCI’s history, with the platform undergoing a full refresh of its technology stack, improved integration of advanced analytics, and the introduction of generative AI-driven tooling through Chatalytics.com. QCI’s platform is currently deployed in more than 350 casinos worldwide.
The post Gaming Americas Weekly Roundup – September 8-15 appeared first on European Gaming Industry News.
MediaX Agency, a globally recognised leader in digital PR and growth marketing, has officially launched Linkible, an AI-powered link building agency engineered to help businesses in highly competitive and regulated industries achieve stronger online authority, higher search engine rankings and sustainable organic growth.
With AI-driven outreach and industry-specific link strategies, Linkible is redefining how brands secure high-quality backlinks, increase domain authority and dominate their niches in Google search.
Linkible is purpose-built for industries where credibility and compliance are critical:
• Law Firms & Legal Marketing – Earn authoritative legal backlinks to attract clients and improve local SEO.
• SaaS Companies – Accelerate organic growth with niche placements and product-led content strategies.
• Cannabis & CBD Brands – Gain SEO visibility while staying compliant in a restricted advertising environment.
• iGaming, Casino & Gambling – Drive traffic with white-hat link strategies tailored for high-competition keywords.
• E-commerce Businesses – Build scalable backlinks to boost product visibility and drive online sales.
Key Features of Linkible
• AI-Powered Prospecting & Outreach – Identify and connect with the right publishers at scale.
• Niche-Relevant Authority Backlinks – Secure placements on trusted websites that move rankings.
• Compliance-First Approach – Tailored strategies for industries facing strict regulations.
• Transparent SEO Reporting – Real-time dashboards to track backlinks, traffic and keyword improvements.
• Scalable Growth Solutions – Flexible link building packages for startups, enterprises and agencies.
“Traditional link building is outdated and ineffective in competitive industries. With Linkible, we’re combining the power of AI with our proven PR and SEO expertise to deliver smarter, faster, and compliance-friendly link building strategies that help businesses rank higher and grow sustainably,” said Rachita Chettri, Co-Founder of MediaX Agency.
The post MediaX Agency Officially Launches Linkible appeared first on European Gaming Industry News.
Allwyn, the lottery-led gaming entertainment company, has announced the launch of Allwyn Player Protection Lab, a global responsible gaming initiative aimed at supporting novel research and innovation to advance player safety.
Opening immediately for applications, the programme will support academics and experts working in the field of responsible gaming to explore new ideas, concepts and perspectives. Applicants are encouraged to submit proposals focusing on one of three key areas: digital innovation; using messaging to drive positive play; and developing effective safety tools.
Following the open call for applications, awards will be made for successful projects of up to €100,000, dependent on the scope of the prospective proposal.
The project demonstrates Allwyn’s commitment to developing global leading practice in responsible gaming. The call for applications will ensure Allwyn is casting the widest net and has the best chance to uncover new and interesting approaches to protecting players.
Nicole Garrett, Head of Responsible Gaming at Allwyn, said: “The Player Protection Lab is an exciting new avenue for Allwyn. Our responsible gaming team is seeking proposals that will encourage progress in player safety and break new ground in our industry. We hope that by opening the application process, we will have the opportunity to explore genuinely new ideas and draw lessons from other sectors.”
The call for proposals will run until 14 November.
The post Allwyn Launches Player Protection Lab appeared first on European Gaming Industry News.
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