Industry News
The house doesn’t actually always win
Casinos are perhaps the most interesting places you could visit on the planet. Museums are nice, but casinos are great. Aside from all the natural marvels that they have rose from the depths of the Earth or the brilliant man-made structures, casinos are fascinating in their own way.
Let us tell you about one thing that makes these places worth visiting, maybe even more than once, whether or not you are a gambling enthusiast.
For a long time, these places have been like the song of a siren, that lures nearby sailors on the water of life itself. At the mere sight of a gambling spot, the first thought that crosses one’s mind is that one could get rid of one’s financial worries and struggles forever with a small investment and a bit of luck. Maybe right now you’re thinking that such don’t happen. Well, it could, and it has.

Some Lucky Gamblers
Cynthia Jay Brennan
She became one of the luckiest people on Earth in 2000, the beginning of a new millennium. And more than that, she became a new entry in the list of humans who won big in a casino. And when I say “big” I wish I could say that it were a joke, but we’re talking more than 34 million dollars in this case. Depending on your lifestyle, this amount of money could not only allow you to never work a day in your life again, but your grandchildren would also be set for life.
Elmer Sherwin
Dubbed by some “the luckiest man in Las Vegas”, she is a two-time Megabucks winner: in 1989 and in 2005. That’s a bit crazy, isn’t it? And how much did luck really have to do with it? Well, Elmer’s biggest win was just about over 21 million dollars. Now put yourself in the shoes of someone who had just got richer by a huge amount. What would you do with all the money? Spend it all in one night? Invest it in some Silicon Valley start-up? Or perhaps you’re feeling a little charitable and you do something like what Elmer did and invest a considerable amount in the Hurricane Katrina relief fund?
Richie Rich
$39.7 Million: a twenty-five-year-old engineer from Los Angeles came to Vegas to support his favorite basketball team. With Vegas being Vegas, he decided to spend some time at a casino. So after he spent 100 dollars on slot machines, he became one of the biggest winners in the city. He won a sum just a little shy of 40 million dollars at the Excalibur casino in Las Vegas. Boom, just like that.
Spend some money, make some money
These three are just a few people who played in a casino and actually won. That does not mean, by any means, that everyone would; or that if you go right now and pull the lever on a slot machine you will certainly join the ranks of such winners. Nope, it doesn’t work like that, nor will ever. But what it does mean is that it is possible. Always and at any time. Even though the odds are not exactly in one’s favor, winning happens all the time. Si why not you?
What we find fascinating about this (and perhaps we are not the only ones) is that it takes very little involvement. Obviously, there are a number of different ways you could go about making millions of dollars, but very few of them are as simple as inserting a few coins/bills and pressing a button. Makes you think, doesn’t, it?
“You must spend money to make money” is another thing that people say, and it turns out that in 99% of the times that is correct. And let’s not focus only on gambling for this one. Think about starting a business or taking a journey into self-development. At first, before you can even think about the profits you can make you have to do a little spending yourself. Whether that spending is renting a workplace, hiring a specialist in advertising or business planning, it is quintessential that it all starts with something you have invested in. Even if it’s just time, energy, effort, thinking. It’s all resources. You could say it’s a “be the change you want to see” type of situation, meaning that if you want people to spend resources on your business you have to spend some of your resources first.

Online Casinos
The casino land scape is changing and while these where 3 lucky winners from players who played offline, there are tons of big jackpot winners who have played online casino slots.
The Mega Moolah jackpot winner of €13,209,300, won in October 2015, by a 26-year-old British man. The Mega Fortune, Finnish Jackpot winner who took home €17,861,800 in 2013. The Hall of Gods jackpot winner of $8.63 in 2017. These are just a few examples of some bigger jackpot winners.
Playing casino online has also become more popular and common than playing casino offline. Online casino offers you a bigger selection of slot games, no waiting times, and accessibility from anywhere. This is even more true in today world, as online casinos now also offer you the ability to play on your mobile.
In addition, given that online casinos have much lower cost (they don’t have to pay huge sums of money in rent), they also give players more beneficial offers such as free spins, free bonuses without deposit for new players, big deposit bonuses like 250% up to a certain amount. That means that if you deposit 100, the casino will give you an additional 250 to play with. For example, in Romania, Maxbet casino offers new players 100 RON, about 20 euros in free money without the need to make a deposit just to test them out.
AI-Driven Optimisation
HilltopAds Introduces Dedicated iGaming Feature Suite and Managed Performance Service
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HilltopAds announced the rollout of a specialised feature set built exclusively for iGaming advertisers, reinforcing the company’s focus on performance-driven media buying across global markets.
At the center of the release are newly launched, ready-to-use white- and blacklists, curated from premium traffic sources that have consistently shown strong results for iGaming campaigns. These lists are derived from performance data across thousands of active advertisers and are designed to reduce testing time while increasing the predictability of campaign outcomes.
HilltopAds is also introducing a full-managed service, giving advertisers access to dedicated iGaming specialists who will set up, launch and continuously optimise campaigns based on individual KPI requirements. This service aims to support teams looking for deeper expertise, streamlined workflows or hands-off performance management.
To mark the launch, HilltopAds is providing a $2000 bonus for all direct iGaming advertisers making their first deposit of $5000 or more using the promo code IGAVCIP.
These updates complement HilltopAds’ existing capabilities for the iGaming sector, including:
• Massive Global Reach: Over 273B monthly impressions available across 250+ countries.
• Premium Direct Traffic: Access to 39,000+ vetted websites suitable for iGaming user acquisition.
• AI-Driven Optimisation: Automated tools focused on maximising bets, deposits and high-value player actions.
• Flexible Bidding Models: CPM, CPC and CPA Goal options tailored for scale and performance control.
• Specialised Network Infrastructure: Built to support consistent delivery, stable volumes and transparent reporting for regulated verticals.
With these additions, HilltopAds aims to provide iGaming advertisers with a more data-grounded, efficient and scalable environment for user acquisition.
The post HilltopAds Introduces Dedicated iGaming Feature Suite and Managed Performance Service appeared first on European Gaming Industry News.
Binance
FUN88 Introduces USDT Payments for Faster, Safer and More Rewarding Gaming
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FUN88, a leading platform in igaming and sports entertainment, announced the launch of USDT (Tether) as a new payment option. This addition provides users with a faster, more secure way to manage funds, ensuring smooth transactions from deposits to withdrawals. Supported by major exchanges like Binance, USDT enhances the FUN88 experience with speed, reliability and convenience.
Key Benefits of Using USDT on FUN88:
• Reliable Protection: Secure transactions, keeping the financial information private and safe.
• Fast Transactions: USDT enables instant deposits and withdrawals.
• Stable Value: Tether is tied to the US Dollar, offering a stable and predictable payment method, free from price fluctuations.
• Global Use & 24/7 Availability: USDT is accepted worldwide and available for transactions at any time, offering unlimited deposit limits.
The FUN88 KYC process follows strict anti-money-laundering policies, ensuring a safe and fair environment for all players.
FUN88 offers a secure and engaging experience with simple registration, the FUN88 app and rewarding gameplay. New players can enjoy attractive benefits, including a welcome bonus. With the integration of USDT as a payment option, FUN88 ensures a fast, secure and exciting journey for all players- from sign-up and first deposit to withdrawals.
The post FUN88 Introduces USDT Payments for Faster, Safer and More Rewarding Gaming appeared first on European Gaming Industry News.
American gambling industry
Gaming Americas Weekly Roundup – November 24-30
Reading Time: 2 minutes
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
VGO Promo, a long-standing platform known for bridging the worlds of cryptocasinos, cryptocurrency exchanges and CSGO skins gaming, has announced a comprehensive expansion of its verification framework designed to bring transparency to online promotional offers. The updated system enhances how users evaluate bonuses across three intersecting ecosystems. Founded during the peak of the CSGO skins economy, VGO Promo originally provided referral codes for case opening websites and virtual item platforms. As the industry evolved towards blockchain based gaming, Bitcoingambling and crypto trading, VGO Promo expanded its scope to support modern platforms including Roobet, Stake, Rollbit, CSGORoll, Duelbits, Binance, OKX, ByBit, Bitget and various case opening services within the CSGO community. The updated verification framework applies a structured, cross industry methodology to help users navigate rapidly changing promotional conditions.
FanDuel has announced the launch of Pass The Leg, a first-of-its-kind in-app feature that transforms traditional parlay betting into a shared, social experience just in time for holiday gatherings. Pass The Leg allows customers to build a single group parlay collaboratively, with each participant adding their own leg before placing individual bets using their own funds. Designed to bring friends and family together around one of the biggest football days of the year whether near or far, the feature allows users to start or join a Group Build, invite others to contribute picks, and then add the completed parlay to their personal betslip. Each contributor can also take advantage of a dedicated Pass The Leg Profit Boost, amplifying the excitement and potential payout of the shared pick. Available exclusively for the three NFL games taking place on Thanksgiving Day, Pass The Leg marks the first true multi-user parlay-building experience offered by a major U.S. sportsbook operator.
Partnerships
The St. Louis Blues announced an agreement designating DraftKings an Official Sports Betting and Daily Fantasy Operator of the Blues. The announcement comes ahead of the launch of legal sports betting in Missouri scheduled for Dec. 1, 2025. DraftKings has been an Official Sports Betting, Daily Fantasy Sports and iGaming Partner of the National Hockey League since 2021. As part of the agreement, DraftKings will spotlight responsible gaming through a pregame, in-arena feature, encouraging fans to play responsibly, have fun and access DraftKings’ comprehensive suite of responsible gaming tools and resources. DraftKings will have rights to use St. Louis Blues intellectual property — including team trademarks and logos — across marketing and promotional materials. The collaboration will feature in-arena signage, brand integrations across television and radio and exclusive hospitality experiences throughout the season, all designed to elevate fan engagement at the Enterprise Centre and beyond.
Signature Systems Inc (SSI) has announced a new partnership with Yellow Dog Software. The integration connects Yellow Dog’s advanced inventory capabilities with SSI’s PDQ POS system, enabling operators to streamline operations, improve cost control and gain real-time visibility across their properties. The partnership was initiated to meet the inventory needs of Osage Casinos, a major name in tribal gaming. The integration, which went live in September, was first deployed to support convenience store reporting and ordering across the properties.
The post Gaming Americas Weekly Roundup – November 24-30 appeared first on European Gaming Industry News.
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