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Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions

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Wargaming, a leading game developer, teamed up with SplitMetrics, an app growth solutions company, to boost conversion rates with seasonal Christmas-themed screenshots for the launch of its game World of Warships: Legends.
Coinciding with the game’s soft launch in Brazil, the Philippines, Canada, and France ahead of the Christmas holidays, Wargaming wanted to capitalise on the seasonality effect to influence its app engagement without advertising.
By working with SplitMetrics Agency, a leading mobile growth agency, Wargaming increased conversions by an average of 15% on iOS across App Store storefronts in Canada, the Philippines and France. Canada experienced the highest conversion rate increase with 31.45%, followed by the Philippines (9.61%) and France (3.44%). On Android, the Brazilian Google Play storefront experienced the highest conversion rate increase with 6.68%.
SplitMetrics Agency focused on A/B testing as its core strategy. The agency optimised visual assets, analysed performance and tested various creative hypotheses. Using SplitMetrics Optimize, the agency’s experts ran experiments to identify the best-performing illustrations for both the App Store and Google Play product pages.
A key hypothesis tested during this project was whether tailoring visuals to each region during Christmas would have an impact. For France and Canada, the images were adjusted to include a winter theme featuring snow, fireworks and a Christmas tree. For the Philippines, the agency used white ribbons, a local Christmas tradition, along with fireworks and ornaments displaying the country’s flag. And for Brazil, fireworks and ornaments decorated with the Brazilian flag.
During this testing period, there were no in-app events or paid user acquisition campaigns, allowing the performance changes to be directly attributed to the updated screenshots.
Thomas Kriebernegg, General Manager, SplitMetrics Agency, said: “Christmas is one of the main calendar events that app marketers need to prepare for, especially in the gaming category.
“The World of Warships: Legends case study is a great example of how seasonality can significantly impact your app’s performance and give you a boost in users. And this can be achieved without an advertising budget. It can all be done organically when you have the right calendar event, great graphics and A/B testing.
“As in the case of the Wargaming game, a comprehensive analysis and testing strategy increased its conversion rate by an average 15% across three markets.
“It is essential that app marketers forward-plan for any relevant calendar events. It’s also important to note that Christmas may not be relevant for every app but if you’re unsure you can always try A/B testing to see what works. And keep optimising.”

The post Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions appeared first on European Gaming Industry News.

Alex Malchenko Head of Sales at Evoplay

Evoplay deepens Czech reach after partnering with Bonver Win

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The rollout starts with 30 titles on bonvercasino.cz as Evoplay continues its regulated Czech push after entering in 2024.

Evoplay has partnered with Czech operator Bonver Win to distribute its online casino content in the market, expanding its local footprint after entering the regulated Czech Republic market in 2024.

Under the initial agreement, 30 Evoplay titles will be integrated on Bonver Win’s licensed online casino platform, bonvercasino.cz. Games named in the announcement include The Greatest Catch, Hot Triple Sevens, and Fruit Super Nova 40.

Alex Malchenko, Head of Sales at Evoplay, said: “Building our presence in the Czech Republic has been an important objective since entering the market two years ago, and partnering with a well-established brand like Bonver Win is a significant milestone in that journey.

“The operator has a deep understanding of its player base and a long-standing reputation for delivering quality entertainment. We know our games resonate strongly with Czech players, and we’re excited to begin this collaboration to reach new audiences.”

Martin Varta, Casino Manager for Bonver Win, added: “At Bonver Win, we are always looking to enhance our offering with content that delivers both quality and entertainment value.

“Evoplay has built an impressive portfolio with games that combine engaging mechanics and outstanding presentation. We are delighted to welcome its portfolio to bonvercasino.cz and look forward to introducing their renowned titles to our players.”

The post Evoplay deepens Czech reach after partnering with Bonver Win appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Finland notifies EU of gambling tech rules for data vault and OCSS signing

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Finland has submitted technical gambling regulations covering a regulatory data vault and the Official Control Signing Service (OCSS) to the EU’s Technical Regulation Information System (TRIS) on 10 July.

According to the notified documents, operators must submit signed gaming and player-account data to the authority through a secure SFTP data vault in a prescribed format. The rules also require operators to retain the data for five years and ensure “its integrity, availability and retrievability.”

The documentation also sets out requirements for using the authority’s OCSS to sign gaming data. It specifies signing generally every five minutes for gaming transactions and at least once daily for player-account data, alongside obligations to manage API keys and handle technical disruptions.

The technical documents are currently available only in Finnish. The press release says unofficial English translations have been prepared, titled “eCertification of Gaming Transactions and Gaming Account Transactions EN” and “Submission of Gaming Transactions and Gaming Account Transactions EN.”

The press release also lists the broader status of technical documentation supporting Finland’s new gambling regulation. It says randomness checks and reliability and information security requirements have been adopted into national legislation; the OCSS signing and data-vault transfer specifications have been notified via TRIS; player-account and game-event data specifications are being prepared following an earlier public consultation; a Ministry of the Interior decree is under public consultation; and drafts are still awaited covering player identification APIs, jurisdiction-wide self-exclusion checks, and certification requirements for games and platforms.

The post Finland notifies EU of gambling tech rules for data vault and OCSS signing appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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ElCasino adds Auto Roulette X and CandyBall X to its live casino lineup

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ElCasino, BETCORE’s premium live casino brand, has launched two new live casino titles, Auto Roulette X and CandyBall X. The company said both games are already live and available for integration.

Auto Roulette X is positioned as a faster-paced version of classic roulette, using an automatic ball launch and “lucky-number” multipliers. ElCasino said the game has an RTP of 97.30%, a €0.03 minimum bet, and bonus levels of x500, x777, x1000, and x3000.

CandyBall X uses a live draw format based on the selection of one numbered ball out of 37, paired with roulette-style betting options including single numbers, colors, ranges, and even/odd outcomes. ElCasino said the game includes bonus levels of x777, x1001, x3000, and x5000, with multipliers up to x5000.

ElCasino said the two launches are designed to give operators additional live content with familiar mechanics and bonus-driven features, while differentiating visually in the lobby. Partnership and integration inquiries can be directed to [email protected].

The post ElCasino adds Auto Roulette X and CandyBall X to its live casino lineup appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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