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Q GamesMela Launches In-App Purchases and Digital Trading

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QYOU Media Inc., a company operating in India and the US producing and distributing content created by social media stars and digital content creators, has announced that its newly launched casual mobile gaming app, Q GamesMela, has moved from beta to full release of its in-app trading and e-commerce storefront. Entering the world of what is becoming known as “G-Commerce” or “Gaming-Commerce”, the storefront provides the opportunity for players to maximise their winnings by trading them for real products available in the Q GamesMela store.

This unique and groundbreaking feature provides a new added dimension of rewards and monetisation wherein winnings can be exchanged for actual products. Q GamesMela winners of free games are awarded “stars” that can be stored in their in-app wallet and exchanged for products. In addition, Real Money/Cash gamers can also go into an in-app inclusive “Star Store” where you can buy and sell stars on an auction basis with other gamers. The intent is the creation of a socially active commerce community where real trading is done among active players to keep them both more engaged and involved, even when not actually playing games.

The online gaming industry has increasingly been seeing a variety of initiatives to drive more commerce through the games themselves. For years, the industry has driven a growing level of in-game commerce where gamers purchase additional merchandise to be used during gameplay. In 2025, estimates show that the market value of in-game purchases in games is projected to surpass $74.4 billion. Recently, online rumours abound regarding the upcoming 2024 version of Grand Theft Auto 6 featuring a greater move into so-called G-commerce. The games available for players to be awarded prizes in cash or be awarded stars on Q GamesMela include the addictive 2 minute gameplay of LUDO Express along with classic skill based games including Gin Rummy, Solitaire King and Call Break.

The gaming market in India continues to be one of the fastest growing in the world. With an estimated CAGR of 27%, industry reports suggest that this market will likely be worth over seven billion U.S. dollars in 2025. Most estimates predict nearly 450 million gamers across all platforms in 2023 with forecasts for the user base to reach 641 Million in 2027. Much of this growth is being driven by increased smartphone penetration and availability of lower-cost smartphones, coupled with more affordable data plans. India’s mobile gaming market is expected to generate 4.32 billion downloads in 2023 rocketing past former global leaders including the US and Brazil.

Curt Marvis, CEO and Co-Founder of QYOU Media, said: “This is a simple, yet super compelling, addition to our gaming platform. Winners need to be engaged in more than just game play and e-commerce within entertainment and gaming content is experiencing explosive growth. We saw a massive untapped opportunity to include this into our overall experience for Q GamesMela players. In addition, it allows winning and rewards to happen for both free and real money gamers under the same concept of our ‘star’ rewards system, including the use of a trading platform to engage our players and winners. Our early tests have shown great interaction and attraction for this offering and we look to build and grow our commerce offering alongside the pure gaming opportunity as we push the app further ahead moving into 2024.”

Brazil

EGT to showcase its gaming portfolio for Brazil at SiGMA Americas 2026

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Following a strong showing at SBC Summit Rio earlier this month, EGT is set to present its Brazil-focused portfolio once again at BiS SiGMA South America 2026, taking place in São Paulo from April 7–9. Visitors can explore the company’s latest solutions and partnership opportunities at stand L146.

“Don’t miss the chance to experience our products firsthand and discover how we can work together,” said Celina Guedes, Regional Director Brazil at EGT.

Advanced Land-Based Solutions

A key highlight will be EGT’s Super Sorte Video Lottery Terminals. The range includes the slant-top Super Sorte 27/27 ST, featuring dual 27-inch full-HD touchscreens with 4K UHD resolution, and the vertical Super Sorte 43V, equipped with a single 43-inch curved display. Both models are designed to deliver an immersive, next-generation gaming experience.

Also on display will be EGT’s latest online betting terminals, Top Estrela and Bar Estrela. The Top Estrela unit features a sleek 24-inch portrait touchscreen, while Bar Estrela offers a compact solution ideal for bars and smaller venues. Both are supported by an intuitive platform that ensures smooth navigation and secure access to a broad content library.

All terminals will feature the Gold VLT multigame package, offering 50 titles across diverse themes. This includes popular classics such as Amazons’ Battle and Rise of Ra, fruit-themed favourites like Burning Hot, and regionally popular games such as Keno Universe.

Expanding Digital Capabilities

EGT Digital will also present its growing iGaming portfolio, including more than 180 in-house slot titles. Among the highlights are established jackpot series such as Bell Link, Clover Chance, and Gods & Kings Link, alongside newer releases like Panda Ventura, which has quickly gained traction with players thanks to its distinctive style and engaging gameplay. The title also marks the beginning of a new character-driven series, with Tiger Ventura set to follow.

In addition, the company will demonstrate its modular X-Nave platform, which integrates casino, CRM, payment gateway, bonus management, and an aggregator offering over 20,000 games from 200+ providers. The platform also includes a high-performance sportsbook with flexible integration and advanced personalisation features, supported by AI-driven tools that enhance engagement and automate key processes.

Strengthening Regional Partnerships

“Our main goal at BiS SiGMA South America is to strengthen strategic partnerships with operators, platforms, and stakeholders shaping Brazil’s regulated market,” Guedes added. “It’s also an opportunity to showcase our full technology and content ecosystem, supporting both online growth and potential future land-based developments such as VLT operations. Ultimately, we’re focused on building long-term relationships and positioning EGT as a trusted partner across Brazil and Latin America.”

The post EGT to showcase its gaming portfolio for Brazil at SiGMA Americas 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Gaming

Soft2Bet launches MEGA Islands, a new gamification engine designed to increase player retention

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Soft2Bet has unveiled MEGA Islands, the latest addition to its MEGA Suite, designed to enhance player engagement and retention across both casino and sportsbook offerings.

The new engine introduces a persistent progression system that carries over across sessions, giving players an ongoing reason to return. Through island-building, resource collection, and continual advancement, players embark on a long-term journey that transforms short play sessions into sustained engagement.

First previewed in Soft2Bet’s recent Lodur release, the MEGA Islands system allows players to develop their own islands over time. Resources earned through gameplay can be used to construct new buildings, upgrade existing structures, and unlock further stages of progression. Each upgrade opens new goals, creating a loop of continuous advancement that keeps players invested.

The engine also incorporates plundering mechanics, giving players an additional path to gather resources by raiding other islands. This feature not only accelerates growth but also maintains a dynamic and engaging progression loop. With no fixed endpoint, MEGA Islands is built to encourage repeat play through a satisfying cycle of building, collecting, and advancing.

MEGA Islands is designed to make retention feel natural by providing players with a progression journey they want to return to,” said Yoel Zuckerberg, CPO at Soft2Bet. “By building islands, collecting resources, and unlocking upgrades—including through plundering—each session becomes part of a longer experience. It gives players a clear reason to come back while providing operators with a retention tool that integrates seamlessly across casino and sportsbook.”

The launch of MEGA Islands underscores Soft2Bet’s commitment to gamification as a driver of long-term growth. As part of the MEGA Suite, the new engine offers operators a powerful tool to extend player journeys, increase engagement cycles, and deliver consistent value in competitive markets.

The post Soft2Bet launches MEGA Islands, a new gamification engine designed to increase player retention appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Arcade

Pragmatic Play Elevates Arcade Roster with the Im-Peck-Able Chicken+

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Pragmatic Play, a prominent content provider for the iGaming sector, has enhanced its arcade collection with the debut of Chicken+, a retro-themed game showcasing fast-paced action and significant winning opportunities.

Brought to existence with retro 8-bit visuals, the game tests players to evade approaching vehicles and various dangers, leading the chicken safely over the road.

With each lane successfully cleared, the win multiplier increases. Players can withdraw their earnings whenever they choose or try to navigate all lanes for the top reward, but a single random mishap concludes the round as a defeat. Players are able to view the possible winnings and the likelihood of success in reaching each lane to aid in their decision-making.

There are four levels of risk – Easy, Mid, Hard, and Daredevil. Raising the level reduces the number of lanes per round and increases the volatility, enhancing the maximum win potential from 24x in Easy mode to over 3,000,000x in Daredevil.

Blending nostalgic visuals with an eccentric theme, a user-friendly interface, and rapid betting rounds, Chicken+ meets the increasing demand for engaging, fast-paced games.

The title signifies the newest entry in Pragmatic Play’s continually growing arcade collection, succeeding the launches of Plinko+, Spire+, and Mines+.

Sharon McHugh, Director of Public Relations at Pragmatic Play, said: “Chicken+ blends retro charm with simple, high-engagement mechanics. With configurable risk levels and significant win potential, it stands out as another compelling addition to Pragmatic Play’s diverse arcade portfolio, inviting players to test their nerve and cross the road.”

The post Pragmatic Play Elevates Arcade Roster with the Im-Peck-Able Chicken+ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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